New Jersey Society of CPAs: Personal Branding via Social Media
Social Media & Leadership for CPAs - a Case Study
11
Using Social Media to Create Shared Insights A Case Study in Leadership & Social Media from MACPA’s 2011 Beach Retreat in Ocean City, Maryland July 7, 2011
description
Case study from our Leadership in the New Normal at MACPA's 2011 Beach Retreat. Tom Hood shows how he used social media to create a conversation that went to potentially 45,600 people in one day and involved two leading business authors.
Transcript of Social Media & Leadership for CPAs - a Case Study
Using Social Media to Create Shared Insights
A Case Study in Leadership & Social Media from MACPA’s 2011 Beach Retreat in Ocean City, Maryland
July 7, 2011
Follow the linksHow social media can be used for leadership & learning
• Live session at MACPA Beach Retreat• Video interview w/ Emmanuel Gobillot, author of Leadershift
http://youtu.be/3nUhFut5CjM• Post preso on www.slideshare.net http://dld.bz/afX8M• Blog post about Beach Retreat session on www.cpasuccess.com
http://dld.bz/afX2K• Blog sends out tweet http://dld.bz/agc52 mentions example from
class twitter handles• Tom Peters responds http://dld.bz/agc5U• Emmanuel Gobillot responds on Twitter http://dld.bz/agc6v• And on www.bizlearningblog.com w/ comment http://dld.bz/agc6C• And involved Joe Boutte http://dld.bz/agc6Q• And featured by Dr. Steve Hornik (UCF – Accounting) http://dld.bz/agc8f
Blogs start the conversation
www.cpasuccess.com
www.bizlearningblog.com
45,600 people saw this
It all adds up…Twitter@tomhood@tom_peters@egobillot@joeboutte@shornik
Followers (reach) 3,29939,543 1,748 550 460
45,600 people
potentially saw this
+ 84 views on Slideshare (in 2 days)+ 156 views on Youtube+ ??? Views on blog+ Facebook sharing & Linkedin shariing
34
MACPA’s Social Media Map
57,548 views
80,568 views
450 members3,299 followers
1,047 connections
450 connections
Top 50 Business Blogs - 2011
Top AccountingBlogs – 2009, 2010, 2011
Connect to MACPA• Facebook http://www.facbook.com/macpa
• Linked-In http://www.linkedin.com/groups?gid=153466&trk=hb_side_g
• Slidesharehttp://www.slideshare.net/thoodcpa
• Youtubehttp://www.youtube.com/macpapro
• Twitterhttp://www.twitter.com/macpahttp://www.twitter.com/billsheridanhttp://www.twitter.com/tomhood
Social Media Tools Used
• Blogs www.cpasuccess.com & www.bizlearningblog.com
• Youtube www.youtube.com• Slideshare www.slideshare.net• Twitter www.twitter.com• Facebook www.facebook.com• LinkedIn www.facebook.com
Tom Hood, CPA.CITPCEO
Maryland Association of CPAsBusiness Learning Institute
(443) 632-2301E-mail [email protected]
Web http://www.macpa.orgBlog http://www.cpasuccess.comhttp://www,bizlearningblog.com
CONNECT – PROTECT - ACHIEVE
=
Leadership resources:
Leadership Academy www.bizlearning.net/live/i2aleadership
Strategic Planning www.bizlearning.net/i2astrategicplanning
Follow me on:
Twitter: http://www.Twitter.com/tomhood
LinkedIn: http://www.linkedin.com/in/tomhood
Facebook: http://www.facebook.com/thoodcpa
Plaxo: http://tomhood.myplaxo.com
Slideshare: http://www.slideshare.net/thoodcpa
Youtube: http://www.youtube.com/thoodcpa
Second Life avatar name: Rocky Maddaloni
Check our Customized Training Catalog out:
http://www.bizlearning.net
