Social Media Intro to Business & Marketing
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Transcript of Social Media Intro to Business & Marketing
Social Media
Intro to Business &Marketing
The most three most trusted forms of advertising are: Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%
What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone). FROM THIS TO THIS
The question is, how do we engage the guy with the megaphone?
Word-of-Mouth Goes Virtual
def (Wikipedia) - Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social Media IS NOT
A fadA replacement for traditional advertisingThe first stepThe magic bulletFREEAll about YOU
Social Media IS
A big dealGoing where your customers already are or where they want to beApplicable to most companies in some way or anotherTime-consumingAll about THEM
What is Social Media?
BloggingFacebookLinkedInTwitter
Youtube
The Stats - The Why - The How
The BIG FIVE
def (wikipedia.com) - "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video."
The Stats
Approximately 200 million blogs
90% of blogs fail in the first year
The majority of web users interact with blogs every single day
Blogging
Why blog?
Constantly updated content
Gives visitors a reason to check out your site again and again
Become an EXPERT in your field
Search Engine Optimization
ENGAGEMENT with customers
Blogging
The Stats (as of May 3, 2012) 526 M Worldwide total125,000 M Friendships2,000 M Likes per day1,000 M Comments posted per day901 M Monthly active users526 M Daily Active users488 M Monthly active mobile users302 M Photos uploaded each day
The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year.
FacebookAKA THE BIG ONE
Why Facebook?
The stats speak for themselves
Mix of paid (Highly targeted)
And unpaid (permission marketing)
FacebookAKA THE BIG ONE
The Stats100 million+ users – about 50% in North America
The largest truly business-oriented site
50% of Fortune 500 companies hire through LinkedIn.
Consumers tend to trust information received from social networking sites, with LinkedIn being the leader in consumer trust; being trusted by 82% of consumers, whereas, Facebook sits at 23% trust level among consumers and Twitter at 28%.
LinkedINYour Virtual Resume
Why LinkedIN?No brainer – reaches business people
The best Rolodex ever
Lead generation
LinkedINYour Virtual Resume
def - The platform that allows users to send a receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive.
The stats“Twitter” was the top word of 2009, according to the Global Language Monitor.
Average age is 39
Over 140 million active users
Over 340 million tweets sent per day
TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.
Why Twitter?Users in the prime spending period of their lives.
Smaller amount of users, but VERY ENGAGED and CONNECTED.
Real time search capabilities for lead generation and customer service
Twitter results now turn up on the front page of Google.
TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.
How to Twitter?DAILY – post links, “retweet” content, share your blog.
Engage prominent personalities.
Feed your blog
Press release distribution
search.twitter.com
If you're not going to make a committed effort to use a twitter account, don’t make one.
TwitterIt’s not about what you had for breakfast. Ok, maybe sometimes.
The Stats2 billion videos watched daily
The number two search engine after Google
YouTubeCute kittens everywhere get their 15 minutes.
How to use it?Post at least quarterly; share other Youtube content monthly.
Invest in a video camera, hire a video production company, or use "photo-based" video software.
How-to tutorials, video tours of your office, event wrap ups.
Post videos as "replies" to already existing and related content.
Integrate into your blog with embed feature.
YouTubeCute kittens everywhere get their 15 minutes.
Mobile. Mobile. Mobile.
Google Buzz
Geolocation
Corporate policy & procedures
The end of email marketing?
Trends for the Future