Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE...

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Social Media Insights Emily Kellagher

Transcript of Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE...

Page 1: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Social Media Insights

Emily Kellagher

Page 2: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Social Media Expert?Emily Kellagher

Page 3: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Social Media Opinions

Page 4: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Tell me about Yourself!

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Social Media Insights

Social Media Platforms Overview

Tips and Tools

How I use different platforms

Page 6: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

http://dashburst.com/social-media-influence-infographic/

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Social Media Data

http://premium.docstoc.com/article/151946864/INFOGRAPHIC-Survey-Reveals-Which-Demographics-Use-What-Social-Media

Page 8: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Social Media Data

Page 9: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Social Media Data

POLL: What social media platforms do you use? Make a mark next to the icon or type in chat!

Page 10: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Social Media Platforms

Refer to charts on website to download:

Platform How I use

Facebook News aggregate, personal connections

Linked In Business connections, prof. groups, ask questions, share info and tools

Twitter News and Tweet Ups

Google + Use ‘Hangout’, prof. groups

Pinterest Web collection (sites, books, videos)

Page 11: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Initial Engagement

http://dashburst.com/social-media-influence-infographic/

Page 12: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Facebook Engagement

What’s in it for you?

1. Greet way to keep track of peers and colleagues

2. Easy access to thought leaders or information

3. Good way to share your events, work etc.4. Easy access to learning and professional

development5. Also an easy way to get opinions

Page 13: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Using Facebook Professionally

Think of it like personalizing your desk. You can’t help it. When you walk by someone’s desk, your eye is drawn to the pictures and the way they have personalized and organized their space. You pick up on clues to their lives without realizing it. • Posts

• Likes• Apps• Groups• Visibility

Page 14: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Be A FB power user

Page 15: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Be A FB power user

Put Friends in groups and create Interest Lists for the pages you like!

Page 16: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Be A FB power user

Navigation

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Getting in the flow

Page 18: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Effective Engagement

Page 19: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Creating a FB Page

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Be A FB power user

Link to Twitter Account and RSS feed

Page 21: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

Facebook your Social Media Hub

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Ideas for Posts

• Search.Twitter.com• Google Alerts• Google Search• Aggregators

_______________________________________• Tool bar folder• Content calendar

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Example of Posts

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Examples

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Examples

Page 26: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,

New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post

Casual User: LIKE Clean’s FB Page, Share a post, comment on a post, Like similar pages, find colleagues

Advanced User: Create Interest Lists, Start using your side bar options to sort through your news feed, turn on or off notifications for people etc.

Choose an Action Step

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What concerns are left for you?(Q&A Session)

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Emily KellagherCIRES Education Outreach

[email protected]

If you enjoyed my presentation, won’t you recommend me on LinkedIn?

www.linkedin.com/in/emilykellagher/

Connect with CIRES Education Outreach pages:

https://www.facebook.com/CIRESEducationOutreach

https://www.facebook.com/pages/Inspiring-Climate-Education-Excellence-ICEE/

https://www.facebook.com/NOSB.TroutBowl

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Page 30: Social Media Insights · New User: Check the settings of your FB account, create Friends list, LIKE Clean’s FB page, Share a post Casual User: LIKE Clean’s FB Page, Share a post,
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Who’s on Facebook?