Business & Brand Promotion on Social Media

Social Media

Social Media: A Changing Scenario Capturing attention is getting harder. Customers/ Consumers are getting smarter. Competition is increasing with every breath

for the companies.

Why is it important?

One of the cheapest source of Promotion. Two-way communication. No geographical Barrier.

Structure of Social Media Social Networks ( like Facebook, Twitter etc.) Multi-Media Sharing Networks ( such as

YouTube, flickr etc.) Blogs Forums & Online communities (like

naukri.com, monster.com etc.)

Social Networks & Multi-Media Sharing Facebook & Orkut: These are the

popular networks across the world. Helps to share pics, videos and comments/ statements & links.

Twitter: It helps to share views & links, mostly used by the professional organizations & celebs.

YouTube: Most popular network to share the video & audio files; used by organizations as well as the individuals for self- promotion.

Social Network: Combine the tools

Use multiple tools to spread our presence.

Integrated tool combination is required for the Multiplier Effect.

Social Network: Aim of Business/Brands

Aim of Social Media

• Brand/ Product Awareness.

• Attract visitors to your site.

• Increase number of visitors.

• Keep visitors updated about the latest coverage, events, news &

gossip on your site.

Social Network : A Course of Action

Create a page

Create a group

Create account & share useful links

Share videos

share with the bloggers & keep them informed

What to Promote?

One should promote the following through Social Network:

Products & its content.

Products & its Content

• Photos & Videos Posting

• Questions/ Quiz/ Contests

• Comment, Statement, News, Facts & URL posting

• Event Based Banners

Special Events & Contests

Online Special Events or Contests along with the Offline & ground activities.

Social Network: How to attract visitors ?

Intra-network Promotion: One network can be promoted through the other such as visitors can be persuaded through twitter to join Facebook page of particular product and vice-versa.

Videos: It can be made especially to persuade the visitors to join the network.

Print Material: Pamphlets and posters can be made & distributed in the public places .

continued…

Contests: One can participate and join the particular network to get free gifts (like T-shirts, caps, pens, coffee mugs etc.) via Social Media Contest.

Advertising: Use the Ad Networks like Google Adwords etc., to promote your page and inspire customers to join the social network.

continued… Employ the professional services like Wildfire etc. to increase the number of likes or fans. Tie-up with the media agencies (electronic as well as print) to promote the brand, businesses or products. Promote the social network with the press releases. Paid Social Media Network specific advertising.

Thank You

Presentation By- Parul Gupta