Social MediaInnovation Storyboard

Wanda Ardoin-Bailey

Diffusion and Integration of Educational Technology

(EDUC - 7101 - 1)

September 29, 2010

Innovation-Decision Process

• Needs/Problems

• Research

• Development

• Commercialization

• Diffusion and Adoption

• Consequences

Needs/Problems

• Created Innovation

• Social Problem

Research

• Technology• Basic research• Applied research• Serendipity• Lead Users

Development

• The role of Uncertainty in R&D• The Social Construction of

Technology• Skunkworks

Commercialization

• Production• Manufacturing• Packaging• Marketing• Distribution

1960s and

1970s

1980s

1990s

2000s

1990s

2000s

S Curve