Social Media in Universities. International Staff Week 2013 Spain (Valencia). CEU-UCH University

International Staff Week 2013

Fernando LeandroComunicación Digital CEU


Social Media in

Universities(Made in Spain)


Linked-in: http://www.linkedin.com/in/fernandoleandro

Facebook: http://es-la.facebook.com/fernandole

Twitter: @fernandolean

Flickr: http://www.flickr.com/documentalistadigital

Youtube: http://www.youtube.com/documntalistadigital

Slideshare: http://www.slideshare.net/documentalistadigital

Google+: https://plus.google.com/115448887827125494139

So, who are you…?

http://www.linkedin.com/in/fernandoleandro







http://www.xing.com/profile/fernando_leandroBaladron









http://www.flickr.com/documentalistadigital







http://www.youtube.com/documntalistadigital














https://plus.google.com/115448887827125494139

https://plus.google.com/115448887827125494139


Fernando LeandroFernando LeandroComunicación Digital CEU

Social media is

dangerous.

Social media

is a good tool.


Fernando LeandroFernando LeandroComunicación Digital CEU

10 tipsFor managing

Social Media


Are you

ready…?


Be a leader:Nurture your strategy1


What

image do

you want

to sell?


“if you always do the same, don’t expect

different results”.Einstein


Alice asks the cat:

Which way?

Would you tell me, please, which way I ought

to go from here? Alice speaks to Cheshire

Cat

-That depends a good deal on where you

want to get to,' said the Cat.

-I don't much care where--' said Alice.

-Then it doesn't matter which way you go,'

said the Cat.

Please define

your goals!!!!


Come on …Social

Media Strategy!"There is only one thing in life

worse than being talked about,

and that is not being talked

about.“ Oscar Wilde

Let’s start!


Listen to, look for, andUse good sources! Be inspired!2


http://www.twitter.comHave a look at

what is

happening

now...

This is the

most shared

picture on

Twitter


Content is king:Tell stories, Be creative!3


People talk about YOU in Google


“Being a person

is having a story

to tell”. – Isak

Dinesen


#Video of a student explaining

her experience on Youtube

http://www.youtube.com/watch?v=6lzRSxTD2u8


#Students singing on Youtube

http://www.youtube.com/watch?v=nuNXEx86rLw


#Students Lipsyncing on Yotube

http://www.youtube.com/watch?v=-iQTfuuewt4

http://www.youtube.com/watch?v=-iQTfuuewt4


#Teacher discussing a subject

Youtube


#Teachers doing interesting

team projects on Youtube

http://www.youtube.com/watch?v=LQ14Gt4LPks


#We love video in “first person /face

to face” telling things only to YOU

Youtube


#Successful cases on Youtube

Short

videos, Tutorials,

2 minutes


Manager of the Olympia Hotel in Valencia

http://www.youtube.com/watch?v=cbeOm9yZBg8

How to Review a Room, by Carlos San Juan!


High School Computer Teacher

How to do your hair like Lady Gaga?

http://www.youtube.com/watch?v=t6scndQY7YU


BLOGS are one

of the BEST tools

for creating

content.


#Academic content in blogs


Come closer!

Pictures make an

impact!

#Blogs about Activities


Experience

is the BEST

way to

connect.

International Staff Week 2013Share

moments, saying

goodbye to our

stundents


I explain why I chose

CEU.


Funny content.


Be Google´s friend:Search with it! 4


It’s important to

define relevant

keywords.

Used in:

Title, Description

, Tags, Links, Bol

d Style.


"El cambio es incesante e implacable; por tanto, la mejor

estrategia es aceptarlo y evolucionar".

http://www.googlezeitgeist.com/en/top-lists/es/fastest-rising-people


Do you know your channels?Tuning, Cultivating your message. Take aim and fire! 5


You are a “Personal Brand”


http://www.youtube.com/watch?v=7YCkRIiB7uk


Information is Power…

When you share it!


Tuning your

profiles

There’s no

SECOND

chance for a

FIRST

impression

¡Complete, pl

ease!


Add pictures


Don’t be

boring


Use the header to

promote special events.


How Brands promote them?Use humor to

help a brand

reach its target.


Group of teachers

wishing everyone a

happy summer.


Group of teachers

wishing everyone a

good summer.


A group of teachers.


Teachers playing

football.


Students are the

main characters.


“Wild spirit”

Students are our

main characters.


WELCOME DAYS

Students are the stars.


Welcome to the

library!


Use inspirational

quotes.


Trip to the Albufera:

extracurricular life


Students tag

pictures, share, comm

ent, etc.


Students showing their

chair design projects.


Alumni Celebration:

Returning to the

university.

International Staff Week 2013Students next to the

Rector in a

relaxed shot.

Our Rector

has a

Facebook

profile too.


Saying thank you

to our Fans.


International

students


Graduation


Album photos

from Graduation.


Graduation speech by

the class spokesperson.


Graduation

pictures!


Graduation

moments

International Staff Week 2013Contests:

FIRST LEGO

LEAGUE

http://www.youtube.com/watch?v=EoV5NSmyVRk


Events on

Facebook


Competition

winners


Emotional

pictures

“Pedrito” was

born!!!!

http://www.youtube.com/watch?v=xD-YCDLK528


Creative pictures


¿Are the students our main

characters?


Creative pictures

are the KEY


Volunteering, sports, extralife

are good areas…

Make visual

content.


#Analyse your traffic,

How many visits do you have?


User

posters, pamphlet

s

#and, of course,

use traditional methods.


Networking:Making contacts with other people6


Be Social:Be Interactive, participate, comment! 7


We listen to

our students.

We answer

questions.


After the conference…

Invite interaction!

Obtain feedback

from students.


ALWAYS ON:Life moments hunter! 8


Successful Case


Studies: AttendingCourses and Events! 9


And finally PASSION!10


Gospel of St.John

International Staff Week 2013Hee-hee! See you in the University’s

Social Media channels

@uchceu and facebook.com/uchceu


#Follow us


#Nos vemos en las Redes

Social Media in Universities. International Staff Week 2013 Spain (Valencia). CEU-UCH University

Education

Transcript of Social Media in Universities. International Staff Week 2013 Spain (Valencia). CEU-UCH University