Social Media In The Real World: The Pros, The Cons, And What It's Like
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13-Sep-2014 -
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Transcript of Social Media In The Real World: The Pros, The Cons, And What It's Like
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Social MediaIn The Real World
The pros, the cons and what it’s like working in social media
Presenter: Lisa DiVirgilio, MSSocial Media Strategist, FOX 40 WICZ-TVOwner, social design PR
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What Businesses Are Scared Of
•Losing control
•Invoking negative conversation
•Not being taken seriously
•Not reaching a niche fan base
•Spam, loss of authenticity
•Wasting time
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Coaxing Businesses Into Engaging
•Instant feedback
•Relationship building
•Opportunity to create community around brand
•Opportunity for special offers to build loyalty
•Facebook as a search engine for young demographic
•YouTube replacing DIY books, DVDs, tapes
•Twitter becoming entrepreneurs’ database
•Cut down on travel time, expenses and employee training
•Always use real-life examples
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Measures Of SuccessAlways ask: What is the business looking to get
out of social media?
•Top Of Mind Awareness
•ROI
•Expert Voice
•Facebook Insights
•Twitter Interaction
•LinkedIn Recruitment
•Social Media Analytics Tools:•CisionPoint•Trendrr•MAP
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Jobs In Social Media
•Community Manager
•Strategist
•Advisor
•Digital Planner
•Online/Web Producer
•SMM Sales/Advertising
•Consulting
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Average Salaries
Varies greatly depending on industry and location:
Low market media company: $22,000-$30,000/year
Medium-sized media company: $32,000-$45,000/year
Large-sized media company:$46,000+
Usually make significantly more working for a company or public relations firm in the social media/marketing division versus working for media
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Jobs In Social Media Are they worth it?
•Working in a media revolution
•High risk, high reward
•Paving the way for most companies
•Entrepreneurship without the risk
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Where To Find Jobs In Social Media
jobs.mashable.com
www.journalismjobs.com
www.tvjobs.com
www.higheredjobs.com
www.linkedin.com
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How To Get Started
Be a part of and active on as many social networks as you can be responsibly
Have a portfolio with concrete results in numbers – professional or personal
Intern, intern, intern
Ask to do social media at your current job regardless of your position