Social Media in Social Good
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Social Media in Social Good WHERE WE’RE AT & WHERE WE’RE HEADED
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Transcript of Social Media in Social Good
Social Media in Social Good
WHERE WE’RE AT &WHERE WE’RE HEADED
About moi
Quick poll
I think I’m in the wrong session.
Sit down Hilary, I got this.
I know enough it takes two hands to hold all my knowledge.
I’m familiar, I had a MySpace page.
Fist bump, I know enough to be dangerous.
Takeaways part un Schedugram IFTTT Feedly Buffer Nuzzel Digg Deeper Swayy Pocket
or ? Social media is a free tool Social media is a quick easy way to promote
our business Everyone’s on [insert latest greatest social
platform], we should too. Our donors/demographic aren’t on social
media We’ll get an intern to handle it We don’t have the time We don’t have enough to talk about
“Social media is free.” No it’s not.
“Social media is quick & easy.” No it’s not.
What are your goals Engaging community Retaining donors Acquiring donors Generating brand awareness Building thought leadership
“Our goal is to strengthen our community of supporters.”
Takeaways part deux Search Instagram for content
Upload email lists to Facebook Impressions versus reach
“I’ve heard Wakie is the latest platform, let’s get a Wakie account.”
“Our demo is not on social media.” Most demos are on social media
Facebook Grandma checking up on her grandkids
Twitter Media
Instagram/Snapchat Next gen of donors
Pinterest Bloggers
Takeaways part trois Social SEO
Make sure websites are mobile-friendly
“John’s sister Mary plays tennis with Nancy who lives next door to someone who has a kid who is a freshman in the business school at USC and wants to run our social for July.” Social media is growing 3x faster than email Email lists grew over 11% Brand messaging Crisis communication In-tune
Donate now buttons .before@ Saving Snapchats
“We don’t have the time.” Do you have a phone? Twitter multi-profiles Instagram multi-profiles iPhone/Android integration 30 minutes a day Schedule your retweets
Takeaways part quatre Hashtags (ps. my dad still calls it a pound
sign) Good hashtag –
Put your kid in a neon yellow shirt and he’ll be much easier to find. Do a search for all kids in a neon yellow shirt and that will eliminate a lot of kids to help narrow your search.
Bad hashtag – Put your kid in shorts. Do a search for all kids in
shorts. You’re going to narrow down some, but not a whole lot.
# Frequently used
#impact #fundraising #volunteer #donate #nonprofit #socialgood #philanthropy #donorlove #startinggood
Nonprofit hashtags #nptalk #nptech #npcomm #npcons #npmc #socentchat #SM4NP
“We don’t have enough to talk about.” 80/20 rule Humor Babies Heartstrings Hunger Real-time Caption-this Fill in the blank
Takeaways part cinq Podcasts –
Social media – Social Media Examiner Show, Online Marketing Made Easy with Amy Porterfield, Social Media Pros Podcast
Nonprofits – Nonprofits are Messy, The Nonprofit Ally Podcast (focus on social), Nonprofit Leaders Podcast
Facebook and LI groups for references, networks
Blogs www.bethkanter.org
Things I’m crushing on Customer service
Creative use of new features
Things I’m crushing on Snapchat filters
Custom Snaptchat filters
Things I’m crushing on Bringing offline engagement online
Step n’ repeats Mini photo booths Social happy hours
Things I’m crushing on Repurposing Facebook LIVE
content Download HD file, upload to
YouTube 30 second version for Twitter 60 second version for Instagram Transcribe into blog post &
embed into website
Creating events for Facebook Live streams
Things I’m crushing on Facebook events Snapchat running
stories Not posting too much No more Periscope,
hello Twitter LIVE Instagram analytics
(well, all analytics really)
Takeaways part six Repost app
@ihavethisthingwithfloors, 711k+ followers #ihavethisthingwithfloors, 350k+ posts
Where it’s going… Virtual reality Increased social and e-commerce 360 degree videos Snapchat memories
