Social Media For Good Slideshow
-
Upload
carl-catedral -
Category
Education
-
view
169 -
download
1
description
Transcript of Social Media For Good Slideshow
SOCIAL MEDIA FOR GOOD
TWEETING WITH A KINGDOM LENS
#LIVEMERGE
TWEET YOUR THOUGHTS, QUESTIONS, NOTES, COMMENTS, ETC.
WHY?
WHY USE SOCIAL MEDIA?
WHY USE SOCIAL MEDIA?
Build Relationships:• With Your Community
• With Your Customers• With Other Businesses
WHY USE SOCIAL MEDIA (CONT.)
Return to the good ‘ol days
WHY USE SOCIAL MEDIA (CONT.)
Extension of real life relationships
WHY USE SOCIAL MEDIA (CONT.)
An opportunity to be helpful
HOW?
HOW TO BUILD RELATIONSHIPS ON TWITTER
SOCIAL MEDIA GOLDEN RULE
Tweet others the wayYou want to be tweeted
DESIGN
TWITTER IS DESIGNED FOR RELATIONSHIPS
HOW TO BUILD RELATIONSHIPS ON TWITTER
1. Identify needs2. Provides solutions to needs
HOW TO BUILD RELATIONSHIPS ON TWITTER
Create Conversation:
Listen // Ask Questions // Respond // Add something meaningful
WHAT?
WHAT DO YOU TWEET ABOUT?
THE PRACTICAL
SOCIAL MEDIA IN ACTION
KNOW YOUR AUDIENCE
"THE CHALLENGE FOR [SOCIAL MEDIA] MARKETERS IS NOT KNOWING EVERY PLATFORM BUT KNOWING YOUR DEMOGRAPHIC.” - @CHAMBANALAURA ON #SMLIVEECI
LISTENING
WHAT DO YOU TWEET ABOUT
GOOD WAYS TO LISTEN
Follow the right people• Community Leaders• Industry Leaders
COMMUNITY LEADERS • @chambanamoms• @chambanalaura• @CHCEDC• @CUMTD• @colaburbana• @cityofurbana• @champarks• @smcchambana• @smilepolitely
What about industry leaders?
GOOD WAYS TO LISTENUse + Follow the Right Hashtags
Community• #chambana• #livemerge
My Industry• #socEnt• #smm
RESPONDING
WHAT DO YOU TWEET ABOUT // CONVERSATIONS
HOW TO RESPOND WELL• Have conversations with others
• Begin your conversations and Reply with “@”
• Reply to others who mention you as soon as you can (within 24 hours)
• Retweet what’s relevant to your community or business by selecting a tweet and clicking “Retweet”
• Turn your notifications on – phone or email so you know when people interact with you
RETWEETS
CREATING TWEETS
THE ANATOMY OF A TWEET
WHAT DO YOU TWEET ABOUT?Be A Leader
1) Be a hyperlocal community leader2) Be an industry thought leader
HYPERLOCAL
"SOCIAL MEDIA IS AN OPPORTUNITY TO RETURN LOCAL FLAVOR TO LOCAL COMMUNITIES." #ATMW @CHAMBANALAURA
TIPS FOR WELL-COMPOSED TWEETS
• Mention your information source (where you found the link, image, etc.)
• Use hashtags that give information about your tweet and promote your brand (i.e. #passivehouse #passivebuilding)
• Make shorter tweets – aim for 120 characters or less to increase the likelihood of retweets
ENGAGING ON FACEBOOK
ELEMENTS OF A HIGHLY ENGAGED POSTThe highest viewed Facebook posts are characterized by 4 things: 1. Good visuals / images that stick out on people’s newsfeed – requires good landing
pages
2. Mentioning other users on Facebook* (ie using the “@” symbol to mention users such as Hammer & Hand or The Huffington Post
3. Interesting material curated from around the web that serves as a resource for your Facebook likers
4. Posts that engage people to comment (i.e. questions or provoking content)
*Mentioning other brands on Facebook allows other users to click and discover new Facebook pages. By mentioning others, you reference your information source, provide links for people to engage with, and serve as a resource curator that people can come back to for new information.
Summary: Posts with relevant material, quality images, and mentions are the most highly engaged by users.
BENEFITS TO YOUR BUSINESS• Allow customers to have direct access to you• Chance to know what potential customers want• New ways to build long term relationships with business
and customers• New ways to build trust as a reliable source and
transparent business• You can do better business based on real community
needs• If it’s good for your community, it’s good for your
business.
ROI
"THIS IS WHAT MOST BUSINESSES WANT, BUT IT OFTEN IS VERY DIFFICULT TO MEASURE. SOCIAL MEDIA IS ABOUT RELATIONSHIPS NOT SALES.” - @CHAMBANAMOMS
BE A LEADER THROUGH SERVING
WHAT DO YOU TWEET ABOUT
CASE STUDIES
SOCIAL MEDIA IN ACTION
THANK YOU