“Beuller?”

Social Media in Medical Education

Susan BarrettTwitter: @suebeeinaz

Out with the Old

In with the New

What is social media?

Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). ~ Merriam-Webster

http://www.flickr.com/photos/rustybadger/2775486094/

http://www.flickr.com/photos/kitcowan/2103850699/

Why should I care?

“We have technology, finally, that for the first time in human history, allows people to really maintain rich connections with much larger numbers of people.”

~ Pierre Omidyar, founder of eBay

http://www.slideshare.net/mzkagan/what-is-social-media-2005829

Digital Natives

•Our students have spent their entire lives using technology.

•80% of children less than 5 years old use the internet (2011).

~ Gutnick, Aviva Lucas, et. al. “Always Connected: The new digital media habits of young children.” The Joan Gantz Cooney Center at Sesame Workshop. March 2011.

http://www.flickr.com/photos/demandaj/5982440920/

http://www.slideshare.net/mzkagan/what-is-social-media-2005829

http://www.slideshare.net/mzkagan/what-is-social-media-2005829

http://www.slideshare.net/mzkagan/what-is-social-media-2005829

Aug. 2012:

•66% of online adults say they use Facebook (network).

•16% of online adults say they use Twitter (microblog).

•12% of online adults say they use Pinterest.

•5% of online adults say they use Tumblr (blog).

Pew Internet & American Life Project, 2011

Feb. 2012:

•90% of college students have a Facebook profile.

Davis, Charles, et. al., 2012

Social Media is a Conversation

Students who would not participate in an in-person, class discussion may be more comfortable using social media to engage.

http:www.flikr.com/photos/josefstuefer/55109059

Social technology is flexible,

responsive, engaging,

and inclusive

http://www.flickr.com/photos/reneelightyear/453494539/sizes/z/in/photostream/

Pedagogy before ToolsTaming Technolust = don’t let the technology drive decision-making

because it is destined for obsolescence

http://www.slideshare.net/brocansky/teaching-in-the-age-of-particiation-otc-2011

http://www.slideshare.net/buffyjhamilton/hall-county-keynote-buffy-hamilton-july-2011

Students who have spent their entire lives learning in a collaborative, technological classroom are not comfortable as passive consumers. They are frustrated and bored with traditional curriculum delivery.

http://www.slideshare.net/prawsthorne/web20-for-community-of-practice-presentation

http://www.slideshare.net/prawsthorne/web20-for-community-of-practice-presentation

http://www.flickr.com/photos/ben_grey/4582294721

Participatory LearningSocial construction of knowledge through human interaction

Social media supports:1. Creating connections between fields, concepts and ideas.2. Diversity of opinion and inquiry.3. Convenient access to current knowledge and specialized resources.4. Why we select a social media tool is more important than which tool.

“Student-student and student-content interactions contribute more to student learning than student-teacher interactions.

This finding suggests that resources and efforts should be directed at the development of student-student and student-content interactions, but especially in student-content.”

Bernard, R.M., et. al., “How Does the Design and Implementation of Distance Education Courses Impact Learning and Satisfaction?” Review of Educational Research, 79, 1243-1288. DOI: 10.3102/0034654309333844.

Technology in (Medical) Education: Stories of my ideas and experiments with technology tools in education by Neil Mehta, MBBS, MS, FACP

http://blogedutech.blogspot.com/

http://blogedutech.blogspot.com/2010/11/model-for-journal-club-using-google.html

http://www.flickr.com/photos/28481088@N00/1932087056/

Explore

Try some new tools

You can’t fail

http://www.flickr.com/photos/activeside/2367540964/

Developing Your Learning and Sharing Network“self-controlled, life-long learning”

Best Practices1. There is no anonymity.

2. Online lives forever.

3. Keep protected, identifying information offline (FERPA, Copyright).

4. Create separate professional and personal accounts.

5. Your impression of other people is formed by what you learn about them.

6. Their impression of you is influenced by what/how you share.

7. Promote a non-threatening environment, where students can share ideas and support collaborative learning.

http://wodumedia.com/wp-content/uploads/Manila-Philippines-a-woman-and-her-dog-dress-up-as-superheroes-for-a-fashion-show.jpg

http://www.flickr.com/photos/surlamer/3468959699

Social Media Costs Time

How many hours can I devote?

What do I want to accomplish?

Who do I want to interact with?

Keys to Success

1. Experiment personally before professionally.

2. Be honest and transparent – identify yourself.

3. Make some friends and ask questions.

4. Try a few different tools.

5. Contribute your original ideas.

6. Share and give credit to others.

http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation

http://www.briansolis.com/2012/07/please-help-us-update-the-conversation-prism-v4-0/

The Baker’s DozenSocial technology tools based on the Conversation Prism by Brian Solis

Google Apps for Education

• Provided by UA, access with your UA Net ID.• Can restrict to specific users or open for the whole world.• Share and edit Word documents, spreadsheets, Powerpoint presentations.• Upload documents from your computer or create new in Google Docs.• Create websites and discussion groups.• Students are regular users and can contribute/collaborate with you and others.• Project repository for people to view or collaborate.• Use Google+ for class or group discussion.• Moderate = lots of tools to learn.

Facebook• Social networking service.• Post comments, discussions, photos, videos, documents and events.• Share where you are located.• Provide reviews of places and services.• Use Groups to invite specific members.• Only see posts added to the group, not other’s private posts.• Easy = open an account, write a post, find friends. You control access.

Microblog• Twitter or Google+.• Open to the world – others follow you.• Use hashtag (#) for content topics that others can follow.• Follow a professional or famous person, create lists or circles of people to follow.• Networking, find webinars or interesting tutorials.• Class bulletins, reminders, conversations during lecture: all people can contribute during lecture or conference, not possible in a classroom.• Hold office hours.• Speakers can address a class or topic with real-time Q&A.• Easy = create an account, tweet, follow others.

http://www.kevinmd.com/blog

• Similar to a website, but provides interactive communication.• Provide a powerful platform for you to publish content and share it.• Easy to update, no web design or technical knowledge needed.• Can invite others to be authors on your blog.• Link to interesting videos and content on the web.• Requires time to build the community.• Active learning in the classroom.• Try Wordpress or Tumblr to get started.• Ambitious = takes time to curate content and learn functionality.

Blogs

http://www.slideshare.net/brocansky/learning-in-the-social-web

Screencast• Jing or Camtasia.• Record up to 5 minutes of your computer screen and voice.• Record feedback as you grade presentations or course work – annotate on screen.• Edit multiple videos and audio with Camtasia.• Moderate = time to learn Jing is easy, editing with Camtasia takes moderate effort.

Flickr, YouTube, Picasa, Vimeo• Share photos or video for select people or open to the world.• Tag and organize media.• Large images or video can be downloaded by users – no need to email.• Easy = create an account, upload still or moving images.

Slideshare• Upload PowerPoint presentations.• Connected by keywords with similar presentations.• Easy = create an account, share a PowerPoint.

http://www.slideshare.net/kclauson/how-facebook-and-twitter-are-changing-healthcare

Pinterest• The online bulletin board.• Pin interesting images, art or design ideas.• Categorize and organize into a photo journal.•Create a collection of scholarly articles.• Easy = create an account, pin something.

http://mashable.com/2012/04/10/pinterest-teachers/

Data and Infographics• Infographics = images that explain a data set.

• Data Visualization = numerical data in a visual format.

Try:• Visual.ly• Google charts.• Infogram.• Piktochart.

• Moderate = learning the graphics tools.

http://visual.ly/surviving-cardiac-arrest

Dropbox• Store and share large files online.• Use the online tool or download to your computer for auto synchronization.• Caution: not for protected information.• Easy = create an account, upload stuff, share.

http://aboutonlinedegrees.org/blog/wp-content/themes/aod_blog/images//Dropbox.jpg

Creative Commons• Nonprofit organization that provides copyright licenses for the public to share and use creative products.

• Works in conjunction with copyright to clarify levels of protection and reuse.

• Credit your sources and share your knowledge.

http://www.squidoo.com/cc-flickrhttp://creativecommons.org/licenses/

Wikimedia• Nonprofit foundation that collects and provides open access to free educational content.

A few of the tools:

1. Wikimedia Commons = shared media repository.

2. Wikiversity = open learning communities.

3. Wikibooks = open content textbooks. Easy = search and discover.

http://www.flickr.com/photos/nojhan/3204073130/

Open Learning Communities1. Coursera.2. Khan Academy.3. Institute for Healthcare Improvement.

• Not-for-profit organizations provide “world-class” education free-of-charge.• Class data and statistics.• Knowledge maps.• Easy = search and discover.

https://www.coursera.org/course/medicalneuro

http://www.flickr.com/photos/gaspi/12944421/

Play— the capacity to experiment with one’s surroundings as a form ofproblem-solving.

~ Henry Jenkins

Jenkins: Confronting the Challenges of Participatory Culture: http://www.projectnml.org/node/540 Play = Learning

Twitter Play Time

1.http://twitter.com2.Login or create an account3.Tweet = compose something shareable4.Introduce yourself = edit your profile5.Add a mug shot6.@Connect with someone7.#Discover a new topic = #mededchat8.Retweet = share someone’s tweet9.Reply = Reply directly to someone10.Followers/Following = find new tweeps to connect with11.Keep your tweeps organized = Lists

@RyanMadanickMD holds a weekly twitter chat about medical technology, hashtag #mededchat

Review the chat discussion and who participated @MedEdChat or #mededchat

Find more topics at the Healthcare Hashtag Project: http://www.symplur.com/healthcare-hashtags/ or @symplur

The Baker's Dozen

1. UA Google Apps for Education: http://catdocs.arizona.edu2. Twitter: http://twitter.com3. Facebook: http://facebook.com4. Blogs: http://wordpress.com5. Jing: http://www.techsmith.com/jing6. Still and Moving Images: http://flickr.com, http://youtube.com, http://pikasa.google.com, http://vimeo.com 7. Slideshare: http://slideshare.com8. Pinterest: http://pinterest.com 9. Data and Infographics: http://visual.ly, https://developers.google.com/chart/, http://infogr.am, http://piktochart.com 10. Dropbox: http://dropbox.com 11. Creative Commons: http://creativecommons.org 12. Wikimedia: http://www.wikimedia.org 13. Open Learning: http://www.ihi.org, http://www.khanacademy.org, http://www.coursera.org

Try one and tell me about your experience!

Slide Resources

1. Slide 5 – 11: Kagan, Marta. “What is Social Media?" http://www.slideshare.net/mzkagan/what-is-social-media-2005829

2. Slide 15: Pacansky-Brock, Michelle. “Teaching in the Age of Participation: OTC 2011.” http://www.slideshare.net/brocansky/teaching-in-the-age-of-particiation-otc-2011

3. Slide 16, 18: Rawsthorne, Peter. “Web 2.0 for Community of Practice.” http://www.slideshare.net/prawsthorne/web20-for-community-of-practice-presentation

4. Slide 19: Hamilton, Buffy. “Hall County School Educational Technology Conference Keynote: Participatory Learning.” http://www.slideshare.net/buffyjhamilton/hall-county-keynote-buffy-hamilton-july-2011

5. Slide 25: Tactica Interactive. “The Conversation – An Introduction to Social Media.” http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social-media-presentation

Content Resources

1. Davis, Charles H.F. And Regina Deil-Amen, Cecilia Rios-Aguilar and ManualScramento Gonzalez Canche. “Social Media in Higher Education: A Literature Review and Research Directions.” The Center for the Study of Higher Education at The University of Arizona, Claremont Graduate University. http://works.bepress.com/cgi/viewcontent.cgi?article=1003&context=hfdavis 2. Dold, Jay. “Setting up a Facebook Group for Your Class.” http://www.youtube.com/watch?v=cm0aDPRHiQA3. Flores, David. “Social Media Lessons and Tools: Interview with Kent Bottles, MD.” Albert Einstein College of Medicine. http://www.youtube.com/watch?feature=player_embedded&v=tZ6kmept0H8!4. Gutnick, Aviva Lucas, et. al. “Always Connected: The new digital media habits of young children.” The Joan Gantz Cooney Center at Sesame Workshop. http://joanganzcooneycenter.org/Reports-28.html5. Moniz, Paul and David Flores. “Twitter and Medical Education: Information and Inspiration.” Albert Einstein College of Medicine. http://www.slideshare.net/EinsteinYeshiva/twitter-and-medical-education-information-and-inspiration 6. Hewett, Julie K. “Twitter for Medical Education – What is it and Why Should I Care?” International Association of Medical Science Educators. http://www.slideshare.net/jkhewett/twitter-in-medical-education7. Mann, Sarah. “New Policies Hel Students, Physicians Navigate World of Facebook, Twitter.” AAMC Reporter, May 2011. https://www.aamc.org/newsroom/reporter/may11/188560/social_media_policies.html 8.Pew Internet & American Life Project, http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx 9. Pacansky-Brock, Michelle. “Teaching in the Age of Participation: OTC 2011.” http://www.slideshare.net/brocansky/teaching-in-the-age-of-particiation-otc-2011 10. Rankin, Monica. “The Twitter Experiment: Twitter in the Classroom.” http://www.youtube.com/watch?feature=player_embedded&v=6WPVWDkF7U8#!11. Rawsthorne, Peter. “Facilitating the Community of Practice with Web 2.0.” http://www.slideshare.net/prawsthorne/web20-for-community-of-practice-presentation12. Skiba, Diane J. “Nursing Education 2.0: Twitter and Tweets.” Emerging Technologies Center. http://nlnjournal.org/doi/pdf/10.1043/1094-2831%282008%2929%5B110:ETCNET%5D2.0.CO%3B213. Stephens, Michael. “Hyperlinked School.” http://dl.getdropbox.com/u/239835/HyperlinkedSchoolLibASLA.pdf14. Torrieri, Marisa. “Nine Physician Blogs Worth Checking Out.” http://www.physicianspractice.com/worklife-balance/9-physician-blogs-worth-checking-out