Link Building Tactics, Tips & Tricks - BlueglassFL 2010

(C) 2010 - CEMPER.COM & LinkResearchTools com

Link Building Tips

Strategies Tactics

Christoph C. Cemper

(C) 2010 - CEMPER.COM & LinkResearchTools.com

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About Christoph & CEMPER.COM

• Doing in Link Building since 2003

• English, German, Spanish, French• Trust Links

LinkResearchTools.com

SEO consulting for selected clients

http://www.linkresearchtools.com/?track=A4UEXPOmunich


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5CRUCIAL

Tips


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TIP NO.

The SECRETOf

Link Building…


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The Secret of Link Building …

DOESNOT

EXIST(it‘s a painful tedious job!)


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Know your goals be realistic!

TIP NO.


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you won’t get#1

overnight


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TIP NO.

TEST

TEST TEST


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TESTING ROCKS!

on test siteson satellite siteson competitor sites …


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TIP NO.

DO YOUR RESEARCH!

Know your playing fieldEVERY industry is different!


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"don't take a sword to a gun fight“

Tim Meyer, Product Manager Yahoo (2006!)


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one link canmake a

difference,but…


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50.000 new links/DAY!

Damn, I‘d better find a new job, this link

building thing lookslike A LOT of hard

work…


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Link Building Strategy

Link

Growth

Rates(link velocity)


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Link Growth rates matter!

Q: how many links we need to become #1 ?

A: we don't know! let’s look at it!


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Numbers?

Sometimes 2000 links/day are just what you need.

Sometimes it's 20 per month.Not every link is equal though!


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see also …

http://bit.ly/linkgrowth


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TIP NO.

Look at yourCOMPETITION

!


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Competitors are potential

link sources


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7 Golden Link Building Strategies #4 Common Outbound Link Analysis

How do I get my competitorsto link to ME ???


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7 Golden Link Building Strategies #4 Common Outbound Link Analysis

1. find out where your competition links to …

2. go after those linked to pages3. Grab Linkjuice from

competition!


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Anchor Text

Variation(an example)


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THE GOAL

• cheap flights• flights• flight ticket• flight


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Long Tail => Short Tail

• finding cheap flights to Brazil• best flight price to London• low cost flight ticket to Paris• affordable flight to New York• best offer to fly to Munich• cheapest ticket to fly to Europe• best price on flights to UK


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• finding cheap flights to Rio• best flight price to Europe• low cost flight ticket to Munich• affordable flight to Brazil• best offer to fly to UK• cheapest ticket to fly to UK• best price on flights to Prague


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• cheap flights• flight price• low cost flight ticket• affordable flight• best offer to fly• cheapest ticket to fly• best price on flights


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• cheap flights• flights• flight ticket• flight• fly


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Natural Anchor Texts

exact match domains really help …

source: www.LinkResearchTools.com


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see also …

http://bit.ly/naturalanchors


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RelevantLinks


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Relevant Links

Top #1 and #2for

„Cheap Flights“


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Relevant Links for „cheap flights“

• GOOD Link Profile for Travel, eh #2?

• source: www.LinkResearchTools.com


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Relevant Links for „cheap flights“

• GREAT Travel Link Profile for #1 too

• source: www.LinkResearchTools.com


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Not So Relevant Links

not so well themed …



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… unless you ARE an

„entertainment“ site


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Domain Trust


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Domain Trust

Linksare a

Connection from

Source to Target


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Domain Trust

Link Impactalso depends on

TARGET

More Trust = More Impact!


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Domain Trust

YES!same link, different effect

depending on where you link it TO


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Domain Trust

Build TRUST for your site

http://www.google.com/imgres?imgurl=http://www.masternewmedia.org/images/trust-web_id690023_size480.jpg&imgrefurl=http://www.masternewmedia.org/news/2007/03/08/how_to_increase_online_trust.htm&usg=__a1JTPiyzxi5WzLS6lRGotqA_u68=&h=404&w=480&sz=32&hl=en&start=0&sig2=mxDcvQIO6j4FN2DggaCiFg&tbnid=bJs7NYEwUQaGmM:&tbnh=146&tbnw=197&ei=fOhiTMfFHoPGlQemsMS2Dw&prev=/images?q=trust&um=1&hl=en&sa=N&biw=1190&bih=935&tbs=isch:1&um=1&itbs=1&iact=hc&vpx=144&vpy=408&dur=819&hovh=206&hovw=245&tx=174&ty=105&oei=buhiTK2bC4eglAe3nrjUAQ&esq=4&page=1&ndsp=27&ved=1t:429,r:10,s:0


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Domain Trust

get Authority

Links!


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Authority Links of #55



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Authority Links of #1



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Link Tactic

BEST LINKSare

FREE(the ones

you already have!)


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Link Tactic

Convert IMAGE NO ALT

links to keyword links


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NO ALT to keyword links

make these image links to get ALT TEXT!



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NO ALT to keyword links

oh, we haven‘t done this for some weeks…



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Link Tactic

Link Launderingwith

Link Pyramids(old but great technique)


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„Blackhole“

great links to here

average links to here

shitty links here


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„Diamond“


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„Butterfly“


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„Angel“


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Link Pyramids „rule of thumb“

the closer to money site

the better the links!


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improve existing links!

Great Pageslinking to YOUalways need more links…


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… and are your filter for all

“bad flavors“ …


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TIP

THE BEST LINKSare those that

your competitorscan NOT get!


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Stuff to read up …

7 Golden Rules of Link Buildinghttp://bit.ly/7golden1

7 Golden Link Building Strategieshttp://bit.ly/7golden3

5 Rules for Link Profilinghttp://bit.ly/linkprofiling

http://bit.ly/7golden1

http://bit.ly/7golden3

http://bit.ly/linkprofiling


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THANK YOU!

QUESTIONS ?Want to trial our

www.LinkResearchTools.com

Please leave your business card.

Contact [email protected]

http://www.cemper.com/ twitter.com/cemper

http://www.linkresearchtools.com/?track=SESSF2010

mailto:[email protected]

http://www.cemper.com/

http://twitter.com/cemper


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Bonus Tip

BONUS CONTENT


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Bonus Tip

NO link requeststo

Matt CuttsTim Meyer

& other search engine reps

They are nice guys,...


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but ...


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Bonus Tip

even more

BONUS CONTENT


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Bonus TIP 2

Don‘t Look atPage Rank


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hu, no page rank?Matt CuttsSays(SMX Advanced

Seattle 2008)

We return random page rank data if

we feel like it – it‘s fun!

• Lesson learnt: don‘t look at PR


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THANKS

Link Building Tactics, Tips & Tricks - BlueglassFL 2010

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