Social Media How do I use it and what should I be doing with it?

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SOCIAL MEDIA How do I use it and What should I be doing with it? http://www.flickr.com/photos/jasonahowie/8583949219/ @tomwoj /tomwoj tomwojski /in/tomwoj Tuesday, July 9, 13

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This presentation was given to faculty and staff at the 2013 Taste of Technology Symposium at Daemen College.

Transcript of Social Media How do I use it and what should I be doing with it?

Page 1: Social Media How do I use it and what should I be doing with it?

SOCIAL MEDIAHow do I use it and

What should I be doing with it?

http://www.flickr.com/photos/jasonahowie/8583949219/

@tomwoj /tomwoj tomwojski/in/tomwojTuesday, July 9, 13

http://www.flickr.com/photos/jasonahowie/8583949219/
http://www.flickr.com/photos/jasonahowie/8583949219/
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@tomwoj /tomwoj tomwojski/in/tomwoj

AGENDAWhat is social media?

Why should you use social media?

How do you implement it?

Who has a good strategy?

Tuesday, July 9, 13

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forms of electronic communication (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

@tomwoj /tomwoj tomwojski/in/tomwojhttp://www.merriam-webster.com/dictionary/social%20media

WHAT

Tuesday, July 9, 13

http://www.merriam-webster.com/dictionary/social%20media
http://www.merriam-webster.com/dictionary/social%20media
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More Simply

“Social media is people having conversations online”

@tomwoj /tomwoj tomwojski/in/tomwojhttp://dje2ip9jb2y9k.cloudfront.net/sites/default/files/Mass-relevance-power-%20of-social-media_0.jpg

WHAT

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http://dje2ip9jb2y9k.cloudfront.net/sites/default/files/Mass-relevance-power-%20of-social-media_0.jpg
http://dje2ip9jb2y9k.cloudfront.net/sites/default/files/Mass-relevance-power-%20of-social-media_0.jpg
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http://greatfinds.icrossing.com/wp-content/uploads/Social-media-for-public-relations1.jpg

@tomwoj /tomwoj tomwojski/in/tomwojTuesday, July 9, 13

http://greatfinds.icrossing.com/wp-content/uploads/Social-media-for-public-relations1.jpg
http://greatfinds.icrossing.com/wp-content/uploads/Social-media-for-public-relations1.jpg
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@tomwoj /tomwoj tomwojski/in/tomwojhttp://www.flickr.com/photos/57474748@N03/5616756018/

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http://www.flickr.com/photos/57474748@N03/5616756018/
http://www.flickr.com/photos/57474748@N03/5616756018/
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v

@tomwoj /tomwoj tomwojski/in/tomwojhttp://www.flickr.com/photos/birgerking/4731898939/

Choose your

channels wisely

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http://www.flickr.com/photos/birgerking/4731898939/
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@tomwoj /tomwoj tomwojski/in/tomwoj

WHYWhat is social media?

Why should you use social media?

How do you implement it?

Who has a good strategy?

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@tomwoj /tomwoj tomwojski/in/tomwojTuesday, July 9, 13

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@tomwoj /tomwoj tomwojski/in/tomwojhttp://blogsession.co.uk/wp-content/uploads/2013/01/Screen-Shot-2013-01-18-at-11.51.40.png

Tuesday, July 9, 13

http://blogsession.co.uk/wp-content/uploads/2013/01/Screen-Shot-2013-01-18-at-11.51.40.png
http://blogsession.co.uk/wp-content/uploads/2013/01/Screen-Shot-2013-01-18-at-11.51.40.png
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@tomwoj /tomwoj tomwojski/in/tomwojhttp://blogsession.co.uk/wp-content/uploads/2013/01/Screen-Shot-2013-01-18-at-13.01.01.png

Tuesday, July 9, 13

http://blogsession.co.uk/wp-content/uploads/2013/01/Screen-Shot-2013-01-18-at-13.01.01.png
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@tomwoj /tomwoj tomwojski/in/tomwojhttp://www.flickr.com/photos/tunheim_partners/7067975729/

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http://www.flickr.com/photos/tunheim_partners/7067975729/
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@tomwoj /tomwoj tomwojski/in/tomwojhttp://blog.tunheim.com/2012/03/09/how-college-students-use-social-media/

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http://blog.tunheim.com/2012/03/09/how-college-students-use-social-media/
http://blog.tunheim.com/2012/03/09/how-college-students-use-social-media/
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@tomwoj /tomwoj tomwojski/in/tomwojTuesday, July 9, 13

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@tomwoj /tomwoj tomwojski/in/tomwojTuesday, July 9, 13

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WHY

@tomwoj /tomwoj tomwojski/in/tomwojhttp://gigaom.com/2013/05/21/report-finds-one-in-four-online-teens-now-use-twitter/

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http://dje2ip9jb2y9k.cloudfront.net/sites/default/files/Mass-relevance-power-%20of-social-media_0.jpg
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What is social media?

Why should you use social media?

How do you implement it?

Who has a good strategy?

@tomwoj /tomwoj tomwojski/in/tomwoj

HOW

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@tomwoj /tomwoj tomwojski/in/tomwoj

HOW

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@tomwoj /tomwoj tomwojski/in/tomwoj

Don’t Lie

Don’t Pry

Don’t Cheat

Can’t Delete

Don’t Steal

Don’t Reveal

HOW

http://network.socialmedia.mayoclinic.org/2012/04/05/a-twelve-word-social-media-policy/

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http://network.socialmedia.mayoclinic.org/2012/04/05/a-twelve-word-social-media-policy/
http://network.socialmedia.mayoclinic.org/2012/04/05/a-twelve-word-social-media-policy/
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What is social media?

Why should you use social media?

How do you implement it?

Who has a good strategy?

@tomwoj /tomwoj tomwojski/in/tomwoj

HOW

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QUESTIONS?Pages vs Groups

What’s a #Hashtag?Google+InstagramPinterest

VineScheduling Posts

What do I do with all of my posts?Twitter Tags

http://www.flickr.com/photos/jasonahowie/8583949219/

@tomwoj /tomwoj tomwojski/in/tomwojTuesday, July 9, 13

http://www.flickr.com/photos/jasonahowie/8583949219/
http://www.flickr.com/photos/jasonahowie/8583949219/

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