Social media - marineatugent.be€¦ · How big was the audience at your last conference? ......
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Transcript of Social media - marineatugent.be€¦ · How big was the audience at your last conference? ......
Why? • Research
– most important aspect of our job…
– …but not the most visible
How big was the audience at your last conference? How many times has your latest paper been cited?
How many friends do you have on Facebook? How many followers do you have on Twitter?
Why? • Research
– most important aspect of our job… – …but not the most visible
• Blogs, Facebook, Twitter… – effective in giving your work more attention?
• Yes! But … – use the social media consciously – engage in social networks with a purpose and a plan
• Discussing your research on social networks will prove rewarding for your readers… and you!
Goals
• Get your research known by more people
– ‘Reputation management’
– Connect with society
– Create involvement
– Media engagement
• Get to know the people that read your research
• Get people curious to learn more
Purpose • Connect & collaborate with peers
• Do better research – Collect data
– Recruite participants
– Generate & refine ideas
– Improve your writing
• Extra’s – Funding opportunities, finding jobs
– Back-channel at conferences
Concerns & Fears
http://blogs.nature.com/soapboxscience/2012/06/07/reaching-out-so-you-want-to-communicate-science-online-the-flowchart
http://theconversation.com/status-anxiety-should-academics-be-using-social-media-25142
Twitter or Facebook?
Twitter Facebook
Online collaboration: Scientists and the social network (Richard Van Noorden). Nature 512, 126-129.
Twitter Did you try Twitter?
• Virtually every topic is covered!
• You are updated with current and breaking news
• Your research is always embedded in a broader context – Are you studying butterfly wing movement?
Your followers are interested in biotechnology, too.
– Do you examine the legal impact of satellite crashes? Everybody likes a rocket launch YouTube video now and then.
http://www.edudemic.com/a-visual-guide-to-twitter-for-beginners/
http://www.edudemic.com/a-visual-guide-to-twitter-for-beginners/
http://www.edudemic.com/a-visual-guide-to-twitter-for-beginners/
http://www.edudemic.com/a-visual-guide-to-twitter-for-beginners/
http://www.edudemic.com/a-visual-guide-to-twitter-for-beginners/
Write a
meaningful bio
and add a
good portrait
photo to
attract
followers
(ditch the egg)
If you only
broadcast
and never
listen,
people will
start to notice
and unfollow
you
Use hashtags to
group your
tweets by
content
(and search
using hashtags
too)
• Conferences • Double check meaning • #don’t #put #a #hashtag
#before #every #word • #dontuselongwordsashashtag
Use the search
facility to
locate topics
that interest
you and to
discover (and
follow) people
with similar
objectives
Tweet useful
content:
news,
blogposts,
websites, …
Tweet about your research status and publications
interested people might follow you
your followers learn about your work
you can discuss about it
Don’t be
tempted to
obtain
followers by
any quick
route, this
will not aid
your twitter
presence
Tweet
regularly but
not too often,
people might
think you are
addicted
rather than
engaged
Set aside time
in your
schedule to
tweet – make it
part of your
routine in order
to keep up the
momentum
• Especially for shared account
Maintain a
balance
between how
many people
you follow
and how
many follow
you
• You don’t have to follow who is following you
• Unfollowing is ok
Engage in
conversations
and (good-
natured) debate
– this is the key
to getting value
out of twitter
Invest your 140
characters with
wit, warmth
and character -
learn the art of
constructing
concise but
interesting
tweets
Show personality
and humour in
your tweets - no
one is going to
follow a twitter
account that
could be run by a
robot
• Mixture of 30% chatter & 70% content = ‘golden standard’
Retweet
other
peoples
tweets and
others will
retweet
yours in
return
Retweet (RT) or comment on relevant stuff from others interactive discussions start
Favourite
tweets
• Made you laugh • Thank you • Well done • Great stuff
• Save for later
Tweet at
lunchtime and
between 4pm
and 5pm
when twitter
is busiest and
they will be
seen
• Week: between 1 & 3 pm • Weekend!
Desktop apps
Manage multiple accounts
Manage multiple accounts
Schedule tweets
Desktop apps
– Share • Facebook, LinkedIn, …
– Link shortening • ow.ly, bit.ly, …
– Analytics • TOPSY
– Archive • twDocs
– Filters
– …
Facebook • Personal
– Social network for personal information to share with your friends
– “Don’t put stuff online you don’t want the whole world to see”
– If you use Facebook in a private way, Facebook won’t help your research
• Professional
– “Do put stuff online you want the whole world to see” (fellow researchers, future employers, future collaborators)
Contact
• http://www.slideshare.net/sterretje8/twitter-for-researchers-40389778 @ResearchUGent
• http://ruben.verborgh.org/ @RubenVerborgh
• https://twitter.com/PriestLib @PriestLib
• http://socialnetworkingforscientists.wikispaces. com/General
Inspiration
• [email protected] @inekeimbo
