Social media headflip
23
BUSINESS & THE SOCIAL WEB FLIP YOUR HEADSET we do communications
-
date post
21-Oct-2014 -
Category
Business
-
view
3.015 -
download
0
description
Most business people were born and bread in the age of mass communications. You advertise. They buy. The more you shout, the more they buy. But the social web has changed the rules of doing business. You gotta start thinking differently. From interruption to permission, from outbound to inbound. From faceless mass market segments to communicating directly with real people. It's the social media headflip.
Transcript of Social media headflip
BUSINESS & THE SOCIAL WEBFLIP YOUR HEADSET
we do communications
http://www.youtube.com/watch?v=hllDWSbuDsQ
A bit of inspiration before we get started…
Social Media
VS
Traditional Media
Social Media
Interruption
Outbound
Mass markets
Permission
Inbound
Targeted
VS
Trad media
Let’s flip your headset!
Let’s start with the beginning: what exactly is the social web?
The Conversation Prism by Brian Solis
That’s a lot of channels.Can you make it a bit easier to grasp?
socialmedia
People creating, sharing & talking about content: pix, videos, services, products, news
Blogs Twitter
YouTube
Scribd
Slideshare
webThe whole interconnected webby thing! Some call it web 2.0. It’s everything from Google & search engines to SEO, applications & devices
iPhone
Skype
RSS
Technorati
Digg
Delicious
Google docs
ShareThis
networksThe places people connect in around common interests
Hyves
‘interactive’ websites
So, what is involved?
What are the building blocks of doing businesson the social web?
Analytics, Reader & Alerts
INFRASTRUCTUREBuild the right channels to connect with your target
audiences
INFRASTRUCTUREBuild the right channels to connect with your target
audiences
CONTENTPublish valuable content that
people value, share & talk about
CONTENTPublish valuable content that
people value, share & talk about
MONITORING & MEASURING
Track the results, map progress & adjust
MONITORING & MEASURING
Track the results, map progress & adjust
SEARCH ENGINE OPTIMISATION
Develop a keyword strategy to get your business & content found
SEARCH ENGINE OPTIMISATION
Develop a keyword strategy to get your business & content found
WEB 2.0 TOOLSHelp people share your content,
follow you & talk about you
WEB 2.0 TOOLSHelp people share your content,
follow you & talk about you
5 building blocks
Where should you focus as a business?
CONTENT!
Content is the currency of the social web. It’s what makes people click, follow & buy. It builds Trust, Influence & Loyalty with prospects, customers & stakeholders.
“Give, and you will receive…”
Luke 6:28
“Give, and you will receive…”
Luke 6:28
That’s why they call it the SOCIAL web
What do you have to give?What can you talk about?
• People: who they are, what they do• Processes: how you do what you do• Successes: show how you have helped in the past• Industry: what is happening and why it matters• Ambition: where you are going and the value it has.
Much to give. Much to talk about
Knowledge | Expertise | Support | Understanding
How does it all fit together?
• Improve online visibility
• Traffic & lead generation
• Communicate your business value
• Strengthen market positioning
• Create thought leadership
Nétive VMS corporate sitewww.netive.nl
Nétive VMS resource center
www.asknetive.nl
#1 Publish valuable, optimised Content
#2 Connect with your target audiences
#3 Engage in a Conversation with them.
Three simple rules
#1 Publish valuable, optimised Content
#2 Connect with your target audiences
#3 Engage in a Conversation with them
Three simple rules
& drive people through their decision making process about you, your products & services.
Michiel GaasterlandClient services directorwww.wedocommunications.comwww.michielgaasterland.com
we do communications
Thank you
