Do Voters Perceive Negative Campaigns as Informative Campaigns
Social media: From origin to creating cool campaigns
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Transcript of Social media: From origin to creating cool campaigns
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Social mediaL u n c h a n d l e a r n
Presentation by: Gerald Murphy
Practical illustrations by:Fi Gandy
06th November 2014
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Contents
• Origin of social media
• Identify the different types of social media
• Social media successes
– End user, social aspects
• Crowd sourcing
• Collective intelligence
• Human computation
– Examples of recent campaigns
• 4 social I’s
• A practical illustration to social media
– Forecasts
– Plans
– Launching campaigns
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T y p e s o f s o c i a l m e d i a
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The impact of the internet
• The web’s inception, circa 1990, has:
– Grown quickly
– Reshaped shopping as we used to know it
– Changed and will continue to change us
1995
Classmates.com
1997
1 billion
websitesSixDegrees.com
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History of social media
Friends Reunited
1999
Seventy million
connected computers
2000
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6 types of social media
1. Social networks
– User profiles, interests, various ways of interactive communication
2. Bookmarking websites
– Tag websites
3. Social news
– Items are shared, users vote. Popular items prominently displayed
4. Media sharing
– Upload media (also user profiles, comments)
5. Microblogging
– Short updates
6. Blog comments and forums
– Post comments on themed blogs / sources
http://outthinkgroup.com/tips/the-6-types-of-social-media
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S o c i a l m e d i a u s e
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Social media use (all ages)
85
59
3835
16
87
58
2926
22
81
64
37
31
38
0
10
20
30
40
50
60
70
80
90
100
Facebook YouTube Wikipedia Twitter GooglePlus
GB
US
Total
55% of mobile users ever send / receive emails on mobile, and use their mobile to visit social networking sites or apps
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Social media use (under 40 yrs old)
Ipsos Global Trends
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Google Analytics (geo)
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Google Analytics (device)
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Reasons for using social media
Keeping in touch
Keeping people up to
date
Staying up-to-date with
news
EntertainmentSharing opinions
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3 s u c c e s s f u l i n g r e d i e n t s
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1. crowd sourcing
• Coined by Wired magazine in 2005 , but only coming into use today, crowd sourcing is:
– Getting ideas, content and support from a group of people
• Ask your audience
• Conduct research
– Favourite product
– Best use of…
• Get your audience to think about your products
– Increases brand loyalty and sales
• Cosmetics: The ultimate gift set
• Apparel: Best use s of [0123456] mustard jumper
• Travel: 5 things I loved about New York
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2. collective intelligence
• In essence gaining data then analysing it
– Which of these if your favourite coat?
– What is your least favourite lipstick?
• Rearrange how your products are ranked
• Enhance product copy
• Gain reviews
– Social media can act as a baseline for conversion rate optimisation
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3. human computation
• Gets us to solve problems
– Spot the difference
– 10 tickets to go to London Fashion Week
• This makes us: think, feel and act
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‘ B u z z i n g ’ s o c i a l m e d i a c a m p a i g n s ( 2 0 1 4 )
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Urban Decay
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Domino’s
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#TDThanksYou
http://www.youtube.com/watch?v=bUkN7g_bEAI
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Generate ideas with Quora.com
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Generate ideas with Quora.com
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4 t a k e a w a y s
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INDIVIDUALISE
User preferences and interests
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INVOLVE
Engaging conversations
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INITIATE
User generated content
@
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INTEGRATE
Topical stories
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