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  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    1

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    GENERAL

    INFORMATION

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    2

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    Cool and Cool Ice-cream is wall working Ice cream from 1996. Cool and Cool

    Ice-cream has showed India that quality is much better than advertising. Because Cool and Cool

    Company competitors like Vadilal, Amul, and Havmor etc. used give more important to their

    advertisement but Cool and Cool is only the oldest Ice-cream company which has give more

    importance to its quality.

    Cool and Cool amrut food Company employees are donating to served. Their

    main aim is to satisfy customers need by providing 100% Ice-cream with good & best quality. .

    Cool and Cool company is a small scale unit and it supply is Ice-cream in Gujarat and

    Maharastra.

    Cool and Cool Company not only gives happiness to its consumers but also give

    happiness to its workers by motivating them.

    INTRODUCTION

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    3

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    Going into business on your own in todays highly competitive marketplace can be risky.

    You cannot to afford mark mistakes. Without a proven, successful concept asked by constant

    support, your chance of success diminishes. What you need is system, already proven in the

    marketplace. A system that has been fine tuned for todays consumers need. Cool and Cool

    Ice-Cream has this system and continues to fine-tune. Cool and Cool Ice-cream was founded

    in 1990 by S. V. Hafisi with the purpose of producing and selling the best ice cream in the

    industry. As the popularity of ice cream and frozen yogurt continues to grow, the need for Cool

    and Cool Ice cream concept grows as well. Cool and Cool Ice cream has proven itself in the

    Mumbai, Pune, Nashik, Jaipur, & Mahsana marketplace by being named The Best Ice cream

    every year since the concept was launched. Cool and Cool Ice cream firmly we practice public

    relation and highly visible public image as well. Above all, Cool and Cool Ice cream has

    unsurpassed commitment providing quality Ice cream and services to our patrons. Customer

    choice from our range may vary, but quality services is, and always will be, the primary

    consideration for successful manufacturing business. We provide our franchises with our unique

    name and a provided assistance in the following areas.

    Market Identity

    Ice Cream ingredients and preparation training

    Effective seals promotion, marketing and advertising support

    Complete and thorough training

    Continued to assistance from experienced team

    Site Location assistance and training

    Equipment purchasing

    Build- out assistance

    Commissary training

    Successful supplier contacts and support

    TEAMWORK As a Cool and Cool Ice cream franchisee you will provide your customers with

    a pleasant, cheerful, dining atmosphere and speedy take-out service. At Cool and Cool Ice

    cream all ice cream products are of the highest quality prepared hygienically, from ingredients

    purchased through our contract distribution system locally established by us for you. It will

    assist with the site location, purchasing of equipment, food purchasing, advertising, promotion,

    management and marketing skills. It will provide extensive in-store training and will attend and

    HISTORY

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    4

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    assist in the opening of your own Cool and Cool Ice cream we are always available 7 days a

    week, via our e-mail Help Line Cool and Cool ice cream offers a high profi to investment

    ratio, with higher profit margins from lower manufacturing cost. Our company is constantly

    researching the field and developing new ice cream items and promotions to keep ourselves and

    our franchisees ahesd in the competitive restaurnt marketplace. Cool and Cool Ice cream has

    years of business and restarurnt experience and the expertise to help you maximize your sales

    and service. We are convinaced that no one does Ice cream like ve do. We are successful because

    we have never compromised our quality demands. At Cool and Cool Ice cream we sincerely

    want you to be successful because if you are successful we will continue to to grow and prosper.

    We are hear to help you.

    Cool & Cool Ice cream started its branched line in 1995 in Mumbai in India. In 1996 it

    became popular local brand their.

    In 1996, its founder Mr. MAHENDRA BHAI GOSWAMI had to join exodus into

    Gujarat with visually no movable assets. He had tried out in many places in Gujarat. We can say

    in all over Gujarat.

    No, it was not a case of Brand Relocation or anything else as fanciful. Mr.

    MAHENDRA BHAI GOSWAMI had to srart from a head-graft at Dediyasan G.I.D.C;

    charming out the ice cream Mr. MAHENDRA BHAI GOSWAMI called this brand Cool and

    Cool ice cream A NEOLGISM FOR MANY & MORE TASTE OF RELISH, FROM HIS ICE

    CREAM.

    And good quality, like good character, wins over the situation sooner or later. Today

    Cool and Cool Ice cream is delicious facet of Gujarat, which thousands of people enjoys its taste.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    5

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    COMPANY AT GLANCE

    Name of unit:-

    AMRUT FOOD PRODUCT

    Address:-

    13, G.I.D.C. II,

    Dediyasan

    Mahesana 384002.

    Registered Office:-

    13, G.I.D.C. II,

    Dediyasan

    Mahesana 384002

    Form of Organization:-

    Partnership Firm

    Scale of Organization:-

    Small scale Unit

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    6

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    Promoters & Existing Managing Body:-

    Promoters:-

    Mr. Mahendra . Giri

    In charge:-

    Mr. Kantibhai Patel

    Managing Directors:-

    Mr. Mahendra Giri

    Production Manager:-

    Mr. Dipak Patel

    Marketing Manager:-

    Mr. Suresh Nayak

    Production supervisor:-

    Mr. Vishnubhai Patel

    Bankers:-

    Urban Co. Operative Bank Ltd.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    7

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    ORGANAIZATION CHART

    MD

    MARKETING

    DEPARTMEN

    EXECUTIVE

    FINANCE

    DEPARTMEN

    HR

    MARKETING

    MANAGE

    PRODUCTION

    MANAGER

    FINANCE

    MANAGER

    SUPERVISOR

    PRODUCTION

    DEPARTMENT

    ACCOUNTANT

    SR STORE

    INCHARGE

    CLARK

    DPA

    WORKERS

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    8

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    MO

    DH

    ER

    A

    RO

    AD

    LOCATION CHART

    Dediya

    san

    G.I.D.C

    Mehsana

    G.I.D.C

    COOL AND

    COOL ICE-

    CREAAM

    AHMEDABAD

    HIGHWAY

    NATIONAL

    HIGHWAY

    ME

    HS

    AN

    A

    CIT

    Y

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    9

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    REASONS FOR SELECTING LOCATION

    Infrastructure facility & power supply also easily available because of personal power supply.

    The company is located near the city so that banking facility is also available.

    The company is situated near National High way No.8 so that there is no Transportation

    problem.

    There is an easily available cheap unskilled, semi skilled & skilled labors.

    The weather is good for producing companys product.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    10

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    COMPANY ENVIRONMENT OBJECTIVE

    SOCIAL OBJECTIVE:-

    Cool and cool ice cream social objective are to offer working condition that

    stimulate employees to perform, assume responsibility and continue to develop in their personal

    and professional pursuits. Equal opportunity should always be provided, regardless of gender,

    race, color, religion, Nationality, ethnic origin or disability. Systems for measuring our

    performance in the human relations area are under development within the Group.

    ENVIRONMENTAL OBJECTIVE:-

    Concern for the environmental is a natural element in all our operations, whether they

    involve production, investments, changes in processes for the development of products. As a

    minimum, we always observe the local environmental regulations in each country.

    All manufacturing unit have environmental management systems certified according to

    ISO14001. Based on evaluations of the area in which operations have the greatest environmental

    impact, three overall Group environmental improvement objective have been established:

    Reduced energy and raw material consumption

    Reduced emissions to air and water

    Increased material recovery, both internally within Sandvik and recovery of

    our products.

    Our goal is also to improving the environmental performance of our customers by

    using Sandviks products and knowledge.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    11

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PRODUCTION

    DEPARTMENT

    T

    E

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    12

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    INTRODUCTION ABOUT PRODUCTION

    Any manufacturing unit which are producing a product to make their product best for achieving good reputations. If their product is good , satisfied with good quality

    companys seals also increase. The companies providing good to the customers for production

    department is like heart to the organization. Because all the activities of the organization is due

    production. If there is no production process there is no need of any department.

    Now a day there is a cut throat competition is the market, every day new

    technologies & new products are launched in the market. So, any company must concentrate on

    their product quality. They have their own R&D department to increase quality of products,

    launched in the market.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    13

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    MARKETING

    SHOP NO. 10 , PARVATIMANSION, OOP. URBAN BANK HIGHWAY,

    MAHESANA-384002

    Item name M.R.P

    CANDY

    Orange candy (60 ml.) 5-00

    Kachhi keri (60 ml.) 5-00

    Mini chocobar (40 ml.) 7-00

    Mini Mango (40 ml.) 7-00

    Mini Raspberry (40 ml.) 7-00

    Mini chopati kulfi (40 ml.) 5-00

    Chocobar (60 ml.) 15-00

    Chopati kulfi (60 ml.) 15-00

    Raspberry Dolly (60 ml.) 15-00

    Mango Dolly (60 ml.) 15-00

    Feast (70 ml.) 20-00

    Treat (80 ml.) 25-00

    SMALL CUP 40 ML. (27 gm.)

    Vanilla 5-00

    Strawberry 5-00

    Plain Pista 5-00

    Kesar Elaychi 5-00

    Pinepple 5-00

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    14

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    Shahi Gulab 5-00

    LARGE CUP 90 ML. (52 gm.)

    Vnilla 10-00

    Strawberry 10-00

    Plain Pista 10-00

    Kesar Elaychi 10-00

    Pinepple 10-00

    LARGE CUP 90 ML. (52gm.)

    Cherry Merry 10-00

    Kajiu Kismis 15-00

    Butter Scotch 15-00

    SUPER CUP 100 ML.(55gm.)

    Kesar pista 20-00

    Rajbhog 25-00

    HAPPY CONE (110 ML) 64 gm.

    Butter Scotch Cone 20-00

    Kesar Elaychi Cone 20-00

    Pineapple cone 20-00

    Chocolate Cone 25-00

    JUNBO CUP (80 ml.) 73 gm.

    Butter scotch 15-00

    Paina Chipps 20-00

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    15

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    Chocolate Chipps 20-00

    American Dry Fruit 20-00

    Bonanza 20-00

    Lonavali 20-00

    Gule Gulnar 20-00

    WONDER CONE (80 ml.) 47 gm.

    Butter Scotch 15-00

    Kesar Elaychi 15-00

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    16

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PRODUCTS

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    17

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    18

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    ABOUT THE RAW MATERIAL

    COOL & COOL undertake strict quality control or Raw materials Packing Material, as well as for ice-cream manufactured at his Modernized Plat, Comprising of a Chemical &

    Microbiological Laboratory to result out a good hygiene product which fulfill the

    Government rules and regulation. Entire product packing is done in best quality food

    graded packing, thus assuring best quality products. The machineries are called catta-27 italy

    & ALFA LAVAL from India Ltd.pune.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    19

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PRODUCTION CAPACITY

    IN Ice cream main raw material are Milk,sugar,stabilizer flavours,chocolate,dryfruits

    & its pulp ,vegetable oil.

    They are giving two types

    Ice cream-Means milk fast.

    Frozen desert means vegitablefacts

    Plantcapacity -30000 Ltr.Per day.

    Storage capacity -60000Kg

    Raw material linventory-5 to 6

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    20

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PRODUCTION CHART OF EACH PRODUCTS

    MILK COLLECTION IN TANK

    |

    COLLECTION IN BOILER

    |

    SUPPLY IN CHILLER TANK

    |

    NUTS SAILOR TANK

    |

    HOMOGENIZER

    |

    OTHER TANK

    |

    FINAL PRODUCT LOOK

    |

    COLD STORAGE

    Process :

    Collect all the milk in the milk collection tank.

    Then take that collected milk in boiler.

    After boiling supply the milk in chiller tank.

    After the milk is chilled supply it to nuts sailor tank.

    Then homogenize the milk.

    Then supply in other tank.

    Take the final product look.

    Supply the milk to cold storage.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    21

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PRODUCTION PROCESS OF EACH PRODUCTS

    ICE CREAM MIX PREPARATION

    SKIMMED MILK

    |

    HEATING MILK IN CONTAINER

    |

    MILK POWDER IS ADDED

    |

    UPTO SOME TEMPERATURE IT IS RAISED

    |

    SUGAR AND STABILIZER IS MIXED

    |

    FILTER THE MIX

    |

    HOMOGENIZE THE MIX

    |

    COLLING OF MIXER

    |

    TRANSFER INTO STORAGE TANK

    |

    5.6 HOURS STORAGE

    |

    ICE CREAM IS READY TO PREPARE

    Process :

    Collect ice cream mix preparation.

    Add skimmed milk .

    Then heat the milk in container.

    Add milk powder.

    It is raised upto some temperature.

    Sugar and stabilizer is mixed.

    Filter the mixture. Homogenize the mixture.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    22

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    CASSATTA

    DEMOULDING

    |

    HARDING

    |

    THIN LAYER

    |

    ADD CASHEW-NUT BUTTER CAKE

    |

    CUT INTO PIECE

    |

    PACKAGING

    |

    COLD STORAGE

    Process :

    There are three layer ice cream in casstta mould. Moulding of mix & demoulding mode after proper harding. Turning into thin layer of ice cream. After that addition of cashew nuts then adding of cassatta cake bottom of ice cream. Proper harding cut into pieces by casstta cutting machine. Packaging and transfer into cold storage. Approximately 300Ltr. Casstta ice cream can be made by machine during 8 to 9 hours.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    23

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    ICE CREAM CUP PROCESS

    ICE MIX

    |

    FLAVOURED COLOR ADDITION

    |

    FREEZING

    |

    ADD NUTS/FRUITS

    |

    FILLING TURNER

    |

    COLD STORAGE

    PROCESS :

    Take required quantity of ice mix in tank.

    In this addition of flavor & color as per required.

    Continuous frizzing of mix & adjust it weight as standard.

    Mix divert to filling line & fill nuts, fruits, flavors etc. through fruits filler.

    Filling in packets.

    Transfer into handing turner.

    After proper handing transfer of storage is 7 to 5 next day ice cream ready for dispatch.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    24

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    KING CONE

    BISCUIT FOIL

    |

    PROPER SELLING

    |

    CHOCOLATE SPRAY

    |

    ICE MIX FILLING

    |

    TOPPING CHOCOLATE

    |

    TOPPINS NUTS

    |

    LEAD INSERT

    |

    CREEMING & SEALING

    |

    INJECTION

    Process:

    There is a first take one biscuit with aluminum foil.

    After proper selling of foil its machine.

    Chocolate Sprayed on biscuit foil through rabble.

    Ice-cream filling in cone on top of some topping of chocolate & nuts.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    25

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    CHOCOBAR

    FREEZING OF MILK

    |

    FILLING OF CANDY MOULD

    |

    STICK INSERT

    |

    DRY TEMPERTURE

    |

    HARDER

    |

    DIPING CHOCOLATE

    |

    COLD STORAGE

    Process:

    Fist fall take required quantity of feizzing milk.

    This mix is filters in candy mould & stick insert I mould.

    Whole mould transfer into dry temperature.

    After proper drying candy pass in Harding.

    Them dipping in chocolate.

    Pass through handing turner.

    Packaging & transfer into cold storage.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    26

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    QUALITY POLICY

    We provide our customer with products and services.

    That conforms to all requirement.

    We develop quality objectives at appropriate levels to ensure those requirement are

    effectively addressed in our business.

    We are fully committed to continuous improvement as a strategic approach to archive

    these quality Objectives.

    Our policy and associated quality objectives are Reviewed and communicated to all

    employees on a regular basis.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    27

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    MARKETING

    DEPARTMENT

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    28

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    INTRODUCTION

    Marketing occupies an important position in the organization by a business

    and as traditionally define marketing consists of those efforts which effects transfer in

    ownership of goods & care of their physical distribution. It is the process by which products are

    made available to ultimate consumers from their point of origin.

    It was decided that we already take full advantage of the our ice cream

    marketing experience and proximity of Mumbai and its vicinity area in Maharashtra like Thane,

    Pune, Nasik, Aurangabad, Goa, Natpur, Hyderabad, on one side and other side south Gujarat,

    North Gujarat, Entire Rajasthan state etc.

    In this manner we establish an excellent marketing & Distribution network of

    stockiest, retailers and effectively market our product. Effort have also been to contact bulk

    institutional buyers, Hotel caterers, Exclusive parlors, and Fast food corner are. With our contact

    and service given to the buyers it has been easy to penetrate this segment of market. Maintaining

    a high quality standard will are able to be the hallmark according to our marketing.

    According to concept of marketing their a firm makes a conscious & organized

    effect to find out what the member of the communication need & how it can provide maximum

    measures of satisfaction of them. Modern concept of marketing focus on the consumar &

    satisfaction of his need. Thats why modern marketing is said to be consumer oriented in its

    approach.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    29

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    DEFINITION OF MARKETING

    A social & managerial process by which individual & group obtain what they have need & want through & leading & exchanging product & value with other.

    Marketing start with the identification of a specific need on the part at the consumer & with the satisfaction of that need. The consumer is found both at the be giving & the end

    of the marketing process. Marketing is so basic that it cant be considered a separate function. It is really the

    whole business seen from the point of view of the final result it means from the point of

    view of the consumer.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    30

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    SALES TERRITORY PRODUCT WISE

    Distribution of the entire product is done in all over Gujarat.

    Surat

    Rajkot

    Baroda

    Ahmedabad

    Mehsana

    Bhavnagar

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    31

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    MARKETING RESEARCH OF COOL & COOL- ICECREAM INDUSTRY

    COOL & COOL-ice cream is market leader of industry in all over Indian only

    because of the reason of marketing research.In spirit of leadership,all industries must undergo

    marketing research programmed.for marketing research in the company,pastonji invites those

    peoples who were mere component & intellectual in the research work & were professionally

    qualified.

    A cool & cool industry has separate research & development & MIS (Mangement

    information system) they have to find out new requirement. The company is researching about.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    32

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    DISTRIBUTION CHANNEL

    A product of cool & cool ice cream is a consumer product.The products company sold with the

    help of intra Group. Intra Group means other our sales in company like

    U.S.,Canada,China,French,etc.Can COOL & COOL Ice cream.,central intensive distribution

    channel is prepared in such a way that survives each and every customer.it also directs marketing

    and distributor.

    Production Department

    Dis-patching

    Dealer / Distributors

    Customers

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    33

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    ADVERTISING

    At cool & cool Ice Cream we have recognized the need for local and

    regional marketing.We will continually monitor your particular region,help for developing new

    advertising programs and implementing past provern programs as well.Through various media

    mixes we will quickly establish the cool & cool Ice Cream Franchise as the place to be for fun

    and food our motto is simply give them what they want.

    Marketing management must make 4 important decisions when

    developing advertising program.

    Setting advertising objectives.

    Setting advertising budget.

    Developing advertising strategy.

    Evaluating advertising companies.

    Major advertising Medias used by COOL & COOL ICE CREAM.

    PRINTING MEDIA

    1.News paper:-Times of india,Gujarat samachar

    2.Magazines:-Gruh shobha,Aditya,and Cine star

    3.Trade General:News week,Business Today,Fortune India

    4.Posters

    5.Wall Painting

    OUT-DOOR ADVERTISING

    1.Hoarding

    2.Siogans

    3.Other Occasional or festival Based Advertising

    OTHER MEDIAS

    1.At Purchase outiets like stickers,plastic containers,tattoos

    2.Banner

    3.Mobile vans with hoardings

    4.On kits at the time of Uttarayan

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    34

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    COMPETITORS

    VADILAL

    AMUL

    HAVMOR

    CANDY

    REAL

    GO COOL

    KWALITY

    KWALITY WALLS

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    35

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    SALES

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    2009 2010 2011

    YEAR AMOUNT IN

    (RS.) 2005 90883459.00

    2006 109330546.00

    2007 111905098.00

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    36

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    HUMAN

    RESOURCES

    DEPARTMENT

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    INTRODUCTION

    Human resource department is very important form the point of view of the

    organization. It plays a vital role in the organization. If the human resource is satisfactorily in the

    every department than there will be improvement in the organization. It helps in the reduction of

    cost of production and increase the quality of product. By giving the best facility and training

    they become assets of the company. The human resource management is conceded with

    developing of human.

    Human resource management is that face of management which deals with

    the effective control and use of man power as distinguished from other resource of power.

    But whol of visiting cool & cool ice-cream of found that there is a

    harmonies relationship between employee and management. In this company a promoter also co-

    relationship between employee, labour, worker and management. The also consider the

    employee an affective utilization of human resources.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    RECRUITMENT

    Recruitment is the process of searching for prospective employee and stimulating

    them applies for jobs in the organization.

    The process of recruitment of this company is a different to the other company ,

    when the recruitment of any employee in the company so that time this company give advertise

    in the different news paper and magazine. It is depend on its requirement of people in the

    company. When the company requires some technical persons in the company so they give

    advertise in Rajasthan or Maharashtra news paper , when companies required some professional

    persons so they give advertise in times of india etc. When company require some workers so

    they advertise in local news paper .Thus this company doing both types of internal and external

    recruitment.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    SOURCES OF RECRUITMENT

    INTERNAL SOURCES

    The company has all freedom to recruit the staff by way of promotion. Potn

    of employee to higher position has many advantage they are as under,

    It is good public realtion

    It builds morale

    It encourages component individual who are ambition

    It is cheaper then going outside to recruit

    It improves the profitability of good selection, since information on the individual

    performance is readily available.

    EXTERNAL SOURCES

    The employees recruited from outside is called external recruitmenthas

    following sources for the external sources.

    Database available in the company

    Advertisement through print media.

    By campus recruitment.

    Through employment agencies

    Data bank

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    SELECTION

    Selection is the step of recruitment process.Selection means selecting that

    person who possesses skills, ability, to work efficiently.

    The objective of selection process is to be determine whether an applicant

    meets the qualification for a specific job and to choose the applicants who are most likely to

    perform well in that job selection is deliberate effort of the organization to a select a fixed

    number of person from large of applicant.

    Selection process involves number of steps through it is not necessary to

    followed each steps for every job.Organization may follow some steps and may exclude some

    steps from selection process.There may be different stages of selection process for different kind

    of job.

    The success of COOL & COOL ICE CREAM depends upon the skill and

    capacity of its application towards company growth.Management selects employees or

    manager.They keep interview program for selecting right and efficient candidate.Different kinds

    of interviews are organized according to the specific recruitment of different.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    SELECTION PROCESS

    Recruitment is the step in employment process which aims at developing and maintaining

    adequate manpower resources. Recruitment is a process of searching for prospective employees

    and simulating them to apply of the jobs in the organization.

    Different organization having its own style or method for recruiting and

    select applicants according to their requirement selection is the process to different whether as

    applicant meets the qualification for specific job.

    Cool & cool ICE CREAM is giving the product to the market then services

    therefore the required more labour there for they recruit temporary labour .

    For managerial work they need good qualified employees. First they give the

    preference to their internal sources by giving them promotion, Transfers etc.

    For external sources they gives advertisement in different medias. They collect the application

    and then they select the proper applicant by taking return test. After that they arranged interview

    of those applicants and they will take different test of them. After that proper applicant will

    selected through their very effective and intelligent panel.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PROMOTION & TRANSFER POLICY

    PROMOTION:- Promotion means advancement in job & Increase in authority,

    responsibility & pay scale of employees.

    Most organization promote their employees either on & basis of their

    seniority or offer taking in to account their competency & qualification. The usual policy is

    to take merit in to consideration. Some time length of services , education-training courses

    completed previous work history etc are the factors, which are given more weight while

    deciding for promotion.

    In COOL & COOL ICE-CREAM Plant, while giving promotion to the

    employee they do not consider experience of educational qualification but the behavior of

    employee, honestly, ability & merit are the main factor on basis of which promotion given.

    Promotion to the employees is given by the HR manager it is given by the managing

    directors.

    TRANSFER POLICY:-

    Transfer refers to change of job with in organization to same

    position in another department with same authority & responsibility.

    To satisfy the needs of the organization

    To utilize properly service of an employee

    To fill up existing vacancy

    To increase versatility of an employee

    To meet an employee own interest

    Transfer policy in COOL & COOL ICE-CREAM is in such way

    that the employee get transfer from one department to another because of their work experience,

    skills, specialty & efficiency. The employee are transferred by HR manager of the unit.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    TRAINING AND MANAGEMENT DEVELOPMENT

    TRAINIG:-

    According to flippo training is the act of increase the knowledge and skill of

    employee for doing particular job.

    Trainig is necessary to give the employee in the company because it provides

    more knowledge to the worker. In COOL & COOL ICE-CCREAM there is a training center for

    giving training to its employee.

    Training is given for such reasons:

    To improve the efficiency of the employees.

    To increase productivity by imparting ledge about the correct method of work.

    To increase the skill of the employees & there by help them in getting promotion.

    To develop all the potentialities of the employees so that manpower planning may prove a

    success.

    To indicate all the minds of the employees favourable attitudes to work.

    MANAGEMENT DEVELOPMENT:-

    In COOL & COOL ICE CREAM, there are special management development

    programmed provided to the higher level personnel.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PERFORMANCE APPRAISAL SYSTEM

    Performance appraisal is systematic, periodic & so far as humanly possible, an impartial rating

    of an employees excellence in matters pertaining to his present job & to this potentialities for

    company,of a mans services on his job.The main purpose of the performance appraisal is to

    provide systemization judgement to back up salary increases, transfers,demotion or

    termination.They are used as a base for coaching & counseling the individual by the superior

    there are so many method used for performance appraisal like ranking system.Rating sales forced

    choice etc.

    COOL & COOL ICE CREAM.is not using any specific method for

    performance appraisal of person only when promotion is to be given.And if the worker is

    efficient and possesses the necessary skills and working capacity then the HR manager of the

    unit gives promotion to him by increasing post or salary.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    WAGES & SALARY ADMINISTRATION

    Wages means the amount paid to the labours for the work and salary means the

    remuneration paid to the clerks or managers on monthly or annual basis.

    The salary is defined as the remuneration paid to the clerical and managerial

    personnel employed on monthly or annual basis.

    The wages & salary depends on experience knowledge and educational

    qualification.When any managerial person recruits so that time the company shown his education

    qualifications and his knowledge.COOL & COOL ICE-CREAM, pays wages to the employees

    according to their working period of time or per day RS. 70 to 90. Their working period is 8-

    hours.

    The staff members & manager are given above RS. 5,000 to 10,000 per

    month.The salary of manager is decided by the management.

    NUMBER OF EMPLOYEES:

    There are 59 employees working in the company.

    {1}Skilled - there are 3 skilled workers.

    {2}Semiskilled Here are 6 semiskilled workers.

    {3} Unskilled Here are 50 unskilled workers.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    FACILITIES OF EMPLOYEES:-

    CANTEEN FACILITY:-

    In the company there the canteen facility is available to the employees at a

    reasonable rate cantee facility provide a dish of food, at RS 15/- which is affordable by

    employees.In canteen lunch,dinner,snacks and tea is provided at cheap rate.

    TRANSPORTATION:-

    The company provides trany for transportation facility for workers & others

    staff members.There is a bus which is used for transportation facility.The bus facility is given for

    those who are coming from near by village or from mehsana.

    BOUNS FACILITY:-

    COOL & COOL ICE CREAM.gives bonus to its workers at the time Diwali.Bouns

    is given at the rate of 20% of the annual income of workers.For working overtime the workers is

    given extra wages.

    MEDICAL FACILITY:-

    There is a medical dispensary in the company which provides safety to the workers during their

    work. Medical treatment and check up is done of the staff members.

    UNIFORM:- All the workers in the company are provided three dresses during a year.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PROVIDENT FUND SCHEME:-

    Every company mostly provides provident fund scheme to the employees. Various

    schemes are provided by the company to the workers for satisfying them.

    COOL & COOLICE ICE-CREAM. Also provides the various schemes to attract from

    which the unit provides the provident fund scheme, at a rate of 12% provident fund is very

    helpful for the employees. So every co-operative organization tries to provides more & more

    schemes for the employees. Apart from this loan facilities are provided at a reasonable rate of

    interest are given at time of critical requirement. Provident fund of 10% form employees salary

    and 2% companys contribution.

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    48

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    COLLECTIVE BARGAINING & AGREEMENT

    Collective bargaining may be defined as The process of which conditions & of

    employment are determine by agreement between representatives of the union, on the one hand

    & those of the employees act as group rather than individual.

    It is necessary for following agremrnt between employee & employer.

    Increased & promotion policy

    Classification of employees

    Improvement in wages & salary

    Bonus issue

    New rules & regulation

    In specific period,collective bargaining & agreements are held between the management &

    employee in company.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PERSONAL RECORDS

    In COOL&COOL ice cream they keep personnel records with following informations.

    Name with surname

    Place& date of birth,

    Address

    Religious

    Educational qualification

    Information about family

    National marital status

    Type of work

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    SALARY STRUCTURE:-

    Salary as per job s position

    Salary administration includes the administration or management of the salary paid to worker

    and employees. Salary administration refers to the establishment and implementation of

    employee compensation.

    salary usually to the weekly and monthly rates paid to derive.

    For employee and top management,

    Their salary are decided by management and according to their

    Scale. As per employee performance , cool & cool give them promotion and also increase

    The salaries some different allowances are also given to employee like provident fund,

    Bonus gratuity etc.

    Skilled workers - 5000rs per month

    Semiskilled worker - 3000rs per month

    Unskilled workers - 60rs per day.

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    51

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    FINANCE

    DEPARTMANT

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    INTRODUCTION

    Financial management is the management activities, which is concerned with the

    Planning & controlling of the forms financial resources

    According to Ronald, Financial management is the process of organizing the flow of funds so

    that business can carry out its objectives in the most efficient manner & able to meet

    Its obligation

    Every business whether it is profit motive or non-profit motive requires the finance to survive or

    expand its business. There for can say that establishment, survival or expansion of any

    organization depends upon how effective organization is able to raise the fund as &when needed.

    In short, the most important function of top mgmt is to raise finance at a right time & in right

    quantity & also to us most effectively.

    In cool &cool ice-cream.ltd. there is separate finance department which performs the function of

    procurement of fund & allocation of this funds for this funds for purchasing fixed assets as well

    as for today requirements.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    ORGANIZATION OF FINANCE & ACCOUNT

    DEPARTMANT

    Organization of finance department means the division & classification of

    Various function, which are to be performed by the finance department.

    The responsibility for financial management are spread are through out the organization in the

    sense the financial management to on extent, an integral part of finance manager involve in

    planning, allocation of resources & control.

    In this regard, the major decision to be taken by the finance department is as under;

    1) Investment decision

    2) Financing decision

    3) Dividend decision

    4) Liquidity decision

    In cool & cool ice-cream.ltd, company of finance department is done according to the nature &

    size of the business. All financial decisions are taken in this department & financial functions

    are done effectively.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    FINANCIAL PLANNING

    Growth in sales is an important of most firms. An increase in firms market share will lead to

    higher growth in sale. The firm would have to acquire raw material and convert them in finished

    good after including manufacturing expenses.

    STEP IN FINACIL PLANNING

    Analyzing the firms past to ascertain the relation between financial & weakness & overall

    strata.

    Determining the firm investment need & choice given its growth , objective.

    Forecasting the firm s revenue, expenses & need for fund base on it investment & dividend

    policies.

    Analyzing the consequence of its plans for the long form health and survive to firm.

    Evaluating the consistency of financial police with case other & the corporate stetegy.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    CAPITALIZATION

    capitalization means total per value of all securities , debentures issued by the company,

    reserve & surplus & value of other long term obligation

    THE TERM INCLUDES;

    The value of all surplus earned capital

    The value of ordinary & preference share

    The value of long term loan

    The value of bound & securities not redeemed

    capitalization is used in its quantitative aspect & refers to amount which a companys

    business can be valued.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    MANAGEMANT OF FIXED ASSETS

    Capital budgeting may be defined as decision making process by which an organization evaluate

    the investment proposals keeping due consideration for the,

    Amount needed for investment

    Amount available for investment

    Amount that can be acquired from different resources

    The cost of raising funds

    Funds cash flows

    There are many techniques, which can be used to determine profit balance for the project. There

    are various kinds of budgeting system such as,

    Sales budget

    Production budget

    Purchasing budget

    Cash budget

    Capital expenditure budget

    In short, spending money is the acquisition of expenditure & facilities are called capital

    expenditure & planning of such expenditure is called as budgeting.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    MANAGEMANT OF WORKING CAPITAL

    Management of working capital means management of investment in current assets is the assets.

    Current are assets are the assets which are converted into within an accounting year like bills

    receivable, debtors, cash, stock etc. so company has to maintain such level of working capital

    which may generate satisfactory earnings.

    Working capital is descriptive of that capital which is not fixed. They to concept of working

    capital ; they are two types of working capital.

    GROSS WORKING CAPITAL:

    Gross working capital is total of all current assets like as under:

    Raw materials & components

    Work in process

    Finished goods

    Trade debtors

    Loan & advances

    Investment

    Cash & bank

    NET WORKING CAPITAL :

    Net working capital is the difference between current assets & current liabilities.

    The working capital indicates liquidity position of the firm & suggests the extent to which the

    working capital needs in the business.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    WORKING CAPITAL =TOTAL CUURRENT TAOTAL CURRENT

    LIABILITIEES

    A positive net working capital will arise when current assets exceeds current liabilities are in

    excess of current assets. A negative net working capital occurs when currents liabilities are in

    excess of current assets.

    At sandvik asia ltd, management, of working capital is very effective & efficient. Net working

    capital of Sandvik asia ltd, is positive because of higher level of current assets over current

    liabilities.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    MANAGEMENT OF CASH & BANK

    Most of business men are not start business on and not purchase on cash but on credit facilities

    from its credit. There is no question regarding the firm because the firm is partnership firm & the

    paid interest to the bank, depositors & also to the on capital.

    This firm set money from :

    City bank pune.

    HDFC bank Ahemedabad.

    Unit trust of india , ahemedabad.

    ICICI bank , ahemedabad.

    Management of cash is important because showing of cash will distributed the companies of

    firms manufacturing operations.

    Estimating cash requirements

    Planning short term financing

    Planning purchasing of raw - materials

    Developing credit policies

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    DIVIDEND POLICY

    The company in meeting may declare a dividend to pay to numbers according to their respective

    rights & interest in the profit . dividend shell be declared or paid otherwise then out of profit of

    financial years at after providing depreciation.

    The dividend is directly affected to the liquidity position of company. The company earns profit

    in particular years it is its responsibility to proper dividend to increase its reputation in market &

    attract more share holders.

    COOL & COOL PVT LTD. (AMRUT FOOD PRODUCT), paid 10% dividend in 2006 to share-

    holder & in previous year they paid 8% dividend.

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    RATIO ANALYSIS

    A ratio is defined as the mathematical regression & as the relationship between

    two or more things.

    Ratio analysis is one of the techniques of financial analysis where ratio are used as a yardstick

    for evaluating the financial condition and performance of a firm .

    Ratio may be according to functions or tests as solvency , liquidity , or profitability ratio and

    according to nature as leverage ratio and activity ratios.

    1) current ratio :-

    this most widely used ratio show the proportion of current assets to current liabilities. It is also

    known as working capital ratio the ratio is obtained by dividing current assets by the current

    liabilities.

    Current ratio = current assets

    Current liabilities

    Current ratio for 2010 = 40275581.78

    238994842.46

    Current ratio 2011 = 41246868.45

    220545339.25 = 1: 75:

    INTERPRETATION:-

    From the about we can say that the current ratio of the company is very good against of current

    liabilities. The current assets potions of company is sound.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    2) NET PROFIT RATIO:-

    Net working ratio is used for ascertaining overall of the business & show the efficiency of the

    business.

    Net profit ratio = net profit *100

    sales

    net profit ratio for 2010 = 9827703.91 *100

    109330546

    = 8.00%

    Net profit ratio for 2011 = 8959786.09 *100

    111905098

    =8.00%

    Stock turnover ratio:-

    Stock turnover ratio = cost of goods sold

    Average stock

    Stock turnover ratio 2010 = 14238209.06

    4115927.90

    = 3. 46 times

    Stock turnover ratio 2011 = 12354337.81

    10379480.50

    =1.19 times

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    3. GROSS PROFIT RATIO:-

    In is ratio expressing relationship between gross profit earned to net sales it is an useful

    indication of the profitability of business.

    Gross profit ratio = gross profit *100

    Sales

    Gross profit ratio for 2010 = 75063435 *100

    109330546

    =68.66%

    Gross profit ratio for 2011 = 40220012.97 *100

    111905098

    = 35.95%

    4. LIQUID RATIO:-

    Liquid ratio = liquid assets

    Liquid liabilities

    Liquid ratio for 2010 = 34925015.99

    23894842.46

    = 1: 46: 1

    Liquid ratio for 2011 = 346000131.45

    22054539.25

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    = 1: 57: 1

    5. DEBTORS COLLECTION RATIO:

    Debtor collection period = debtors + bill receivable *365

    Credit sales

    Debtor ratio 2010 = 7204816.00 *365

    65598327.60

    = 40 days

    Debtor ratio 2011 = 12852757.60 +0 *365

    76143058.80

    = 69.87 days

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    TOTAL ASSETS

    Year Amount in (Rs)

    2008 -09 73218852.49

    2009 -10 79819594.87

    2010 -11 94799810.08

    0

    10000000

    20000000

    30000000

    40000000

    50000000

    60000000

    70000000

    80000000

    90000000

    100000000

    2008-09 2009-10 2010-11

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

    67

    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    PROFIT

    Year Amount in (Rs)

    2008 09 3496995.77 2009 10 4959786.09

    2010 11 8827703.91

    0

    1000000

    2000000

    3000000

    4000000

    5000000

    6000000

    7000000

    8000000

    9000000

    2008-09 2009-10 2010-11

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    SECURED LONE

    Year Amount in (Rs)

    2008 -09 20150012

    2009 -10 23012262.00

    2010 -11 5124657.91

    0

    5000000

    10000000

    15000000

    20000000

    25000000

    2008-09 2009-10 2010-11

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    CONCLUSION

    COOL & COOL ICE-CREM. It is growing day by day. There is efficient co-ordination between

    worker and management. The company has accepted new technology and therefore time is saved

    due to have been one of good firms serving towards countrys progress.

    This company also forms the product ; company can show that it is best qualitative product at a

    medium price. So that it is beneficial to the consumer and society both. So this company not only

    earning profit more but also they protect to the customer.

    My best wishes are always with then for fast development of the concern. I would once again

    like to thank all of those who responded me during my training in industries.

    I AM SURE IT WILL RUN ON PATH OF SUCCESS

  • COOL & COOL PVT LTD. (AMRUT FOODS PRODUCT)

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    ANNEXTURE

    TRADING&PROFIT&LOSS A/C ON 2009&2010

    PARTICULAR 2009-2010 2010-2011

    INCOME

    SALES (60%) 109330546.00 111905098.00

    OTHER INCOME 958915.82 46382.30

    CLOSING STOCK 5350565.79 66467337.00

    TOTAL R.S 115640027.61 118598217.30

    EXPENDITURE

    OPANING STOCK 2881290.00 1411224.00

    RAWMATERIAL CONSUM 63736386.25 76920595.03

    MANUFACTURINGEXPS. 16920414.12 12003809.78

    SALES EXPENSES 14238209.06 12354337.81

    INTREST/FINANCE COST 5749707.11 4271111.43

    DEPRECIATION 2228231.00 2619267.00

    P &P EXPS.W/O 58086.16 58086.16

    NET PROFIT 9827703.91 8959786.09

    TATAL R.S 115640027.61 118598217.30

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    BALANCESHEET AS ON 2009 & 2010

    PARTICULAR 2009 -2010 2010 -2011

    LIABILITES:-

    OWERS CAPITAL 46910001.71 46380611.62

    SECURED LONE 23012262.00 5124657.91

    SUNDRY CREDITORS

    FORGOODS

    20269039.80 20842979.37

    PROVISION FOR TAXATION 1853033.00 670638.00

    CREDITORS FOR

    OTER/PROVISION

    1772769.66 1440921.88

    PROFIT (CARRID FROM P & L

    A/C)

    9827703.91 8959786.09

    TOTAL R.S.. 9499810.08 79819594.87

    ASSETS :-

    FIXED ASSETS LESS

    DEPRECITION

    15117164.87 13893197.26

    INVESTMENT 39348977.27 24621443.00

    CLOSING STOCK 5350565.79 6646737.00

    LOAN,ADVANCES&DEPOSITES 5157997.81 3287506.48

    CASH&BANK BALANCE 22562202.18 18459867.37

    P & P EXPAS.NOT W/D 58086.16 58086.16

    TOTAL ( R.S) 94799810.08 79819594.87

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012

    BIBLIOGRAPHY

    BOOKS

    HUMAN RESOURSE MANAGEMENT

    AUTHOR: PROF. S.P SHAH, DR. JAYSHREE B.THAKORE

    SECOUND EDITION

    PRSONNEL MANAGEMANT

    AUTHOR: MAHAJAN

    SECOUND EDITION

    FINANCE MANAGEMANT

    AUTHOR: PRESANNA CHANDRA

    SIXTH EDITION

    MARKETING MANAGEMENT

    AUTHOR: PHILIP KOTLER & KEVIN LANE KELLER.

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    V.M.PATEL COLLEGE OF MANAGEMENT STUDIES,

    GANPAT UNIVERSITY, KHERVA 384012