SOCIAL MEDIA FRIEND OR FOE?By Kerry Quinn

QWA Digital

Going For Gold: The Best In Professionalism And StandardsCOTTS-IP Annual Conference 2014

ABOUT ME

• Marketing & Business Development Professional

• Professional Services Sector• Set-up my business in June 2011• Consultancy, Training & Coaching• Author• Speaker• Social Media Trainer• Sending time with my family• Running, Cycling & Yoga

AGENDA

• What is social media?

• Social media publishing

• Social proof & search engines

• Social media best practice

• Style guides

• Reviewing your social media ROI

• What metrics to measure

• LinkedIn for the healthcare sector

• Summary

SOCIAL MEDIA STATISTICS

• Facebook has 950 million users worldwide, with 500 million users logging in every day

• Twitter delivers 340 million tweets every day

• YouTube content receives 4 billion views daily

• LinkedIn boasts 161 million business professional members of which 9 million are UK based

• Just launched in 2010, Pinterest had amassed 31.2 million users by June 2012

• Google+ is reported as having 250 million users

WHAT IS SOCIAL MEDIA?

• Expand our brands reach

• Integral to our marketing goals

• Drives traffic to our website

• Allows us to showcase our expertise

• Generate leads for our business

• Share content and promote thought leadership

SOCIAL MEDIA PUBLISHING

• Share relevant content with our audience

• Nurture online relationships

• Each network site is different

• Be consistent

• Put yourself in the shoes of your prospect

SOCIAL PROOF & SEARCH ENGINES

• What is social proof

• Top tip

• Google’s algorithm

• Thought leadership

• Expertise

• Monitoring social conversations

• Create educational content

• Ask yourself the right questions

SOCIAL MEDIA BEST PRACTICE

• Optimise your personal and company’s profile

• Use keywords for SEO

• Share relevant industry content

• Include links when relevant

• Publish on a consistent basis

• Create a social media style guide

• Review your social media ROI

SOCIAL MEDIA STYLE GUIDES

• Set u a set of standards

• Tone of voice

• Grammatical consistency

• Hashtags

• Images

REVIEWING YOUR SOCIAL MEDIA ROI

Key metrics to review each month are:

• Amount of followers across your social media networks on a month to month basis

• Customers generated from each one of your accounts

• Conversion rates

• Website visits

• Average monthly reach

• 80-20 rule

WHY USE LINKEDIN

1. If you’re a business professional and you don’t have a LinkedIn presence, you are missing valuable opportunities

2. LinkedIn is the largest professional social network online today with an outstanding 161 million active users – and a target audience of business professionals

3. If we as professionals don’t have a powerful presence on LinkedIn, we are unable to connect and grow our businesses

4. It helps you find valuable people and informs you of the mutual connections

5. LinkedIn is like a virtual trade show full of 24/7 networking, there is no other network that gives you’re the chance to connect with DM’s1

SUMMARY

• Showcase your expertise

• Thought Leadership

• Share relevant industry content

• Connect with a wide audience

• Grow your network

• Give and receive referrals

• Drive traffic to your website

• Nurture leads

• Happy customers ( Friend, not Foe)

CONNECT WITH ME ON SOCIAL MEDIA

Personal Twitter: KerryQuinn_

Business Twitter: QWADigital

Facebook: QWADigital

LinkedIn: Kerry Quinn

Email: Kerry@qwadigital.co.uk

Web: www.qwadigital.co.uk

Business Growth Support Program: www.qwadigital.co.ukbusiness-growth-mentoring-programme/

www.kerryquinnmarketingblog.co.uk

ANY QUESTIONS?