Social Media for the Public Sector
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Transcript of Social Media for the Public Sector
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Social MediaIntroduction and Some Opportunities
Harri LakkalaIntosome
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• Expert on social media and innovations
• 6 years of experience with social media in enterprise context
• Introduced blogs and wikis to Nokia Ltd
• Plenty of experience on coaching teams, enhancing business processes, internal consulting
• Nokia Innovation Award -05, Nokia Quality Award -08
Harri Lakkala
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Intosome
Marketing &Communications
Internalcollaboration Innovations
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Part I:Introduction
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Online rules
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From content to interactions
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“Markets are Conversations”
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From knowledge work to interaction work
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From hierarchies to networks
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Net Generation
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What is Social Media?
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Features
Commenting
Liking
Rating
Tagging
Befriending/following
Statistics
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Tools & Services
Blogs
Wikis
Social networking
Publishing content
Microblogging
Forums
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Culture
Participation
Transparency & openness
Conversations
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Utilization areas
Employees
Partners
Organization
Customers
Ref: Dion Hinchcliffe (adapted)
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Part II:External opportunities
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eParticipation
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Dell IdeaStorm
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#kouluverkko
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Facebook fan pages
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Online presence
Before Now
Website
FacebookBlog
YouTubeTwitter
Website
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Entresse library’s online presence
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Content is King
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Owned, bought, earned
control
reach
Ref: Daniel Goodall - Nokia
owned
bought
earned
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Customer support
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JetBlue - Twitter in customer service
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Brands or personalities?
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Finnish police on Facebook
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Social media newsrooms
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Scania Social Media Newsroom
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3 learnings:Engage, engage, engage
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Part III:New ways of working
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localdocuments
documentrepository
wikis
f2fmeetings
instantmessaging
online meetings
blogs
onlineprocesses
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Ref: The McKinsey Quarterly - Six ways to make Web 2.0 work
Web 2.0 tools and approaches
TraditionalIT systems
Automation Enabling collaboration and participation
2009
Improving productivity
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Motivation vs Ability
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Leading people
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Project work
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Internal Communications
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How to change the ways of working?
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20%
80%
Tools
Ways of working and culture
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Adoption
UnderstandPlan
Pilot
Transform
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Part IV:Conclusions
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Front office & Back office
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A threat or a possibility?
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Try it yourself!
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The World is Social
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Thank You!
twitter.com/intosometwitter.com/hrry