Social Media for the Cautious Historian
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Transcript of Social Media for the Cautious Historian
Yvonne Perkins
SOCIAL MEDIA FOR THE CAUTIOUS HISTORIANThe Basics18/5/2013
Housekeeping
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Lunch: 1:00 – 1:30pm Workshop ends: 3pm Please pay Laila for CPD during lunch No food and drink in the computer lab
What we will do today… Make the PHA NSW website work for you Find some great blogs Develop basic social media skills - twitter
and Facebook A brief look at developing your publicity plan
With guest appearances from…
The Cautious Historian18/5/2013Yvonne Perkins
Why Should Historians be Online?
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Historians are communicators and
teachers….
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Historians are learners and researchers…
The internet is…
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The biggest communication medium in the world
Designed from the beginning to foster learning
A hive of research The most important source of news
world-wide
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PHA NSW Website
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What does PHA NSW website do?
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Informs the public Provides services to PHA NSW members
– publicity and information Attracts prospective members
Create a member profile…
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Great if you don’t have your own website Link to your own website – the more links
the better! A unique avatar very important – would
you want to hire this person?
Go ahead, create your profile now!
Passwords…
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Never use the same password on more than one site.
Use a password rememberer Don’t use dictionary words Change your password regularly Don’t use the same password on
multiple sites
This is your website!
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Write a PHA NSW blog post Tell the PHA NSW President if you have
an event coming up – we’ll put it in the ‘What’s On’
Why Should we use Social Media?
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What is social media?
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Social media focuses on facilitating two-way, public interaction using the web eg: Blogs Twitter FacebookAnd many more
Blogs
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Web log Verb + noun eg. blogged, blogging, blog,
blogger Posts + comments =
interaction/development of social relationships
Single author Multiple author eg. PHA NSW blog
Simple to start through Wordpress, Blogger, Tumblr
For historians social media is…
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A place to exchange ideas with other colleagues
Where professional news and issues are shared
A significant publicity tool Free for everyone to access
The Cautious Historian says…
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Only sign up for a social media account if you know you can de-activate the account if you wish
If the intellectual property of something is dear to you, don’t put it on social media
Don’t share anything that you would not want shared very publicly
Use up to date virus protection software
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But we need to be moderate in our caution…
Or we will miss out on opportunities…
And run the risk of total irrelevancy!
Today you will learn…
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How to use social media professionally: to increase your professional
development to network with colleagues around the
world to publicise your work
You will NOT learn how to be a social media sensation overnight!
Blogging and tweeting works…
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“Most of my papers, before I blogged and tweeted them, had one to two downloads, even if they had been in the repository for months (or years, in some cases). Upon blogging and tweeting, within 24 hours, there were on average seventy downloads of my papers.”
Melissa Terras, 3/4/2012
Explore the world of blogging…
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Go to http://www.phansw.org.au/members-section/, click on CPD 18th May and find interesting history blogs.
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Why Twitter?
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Publicise your work to public and colleagues: Melissa Terras @pha_nsw
Be up to date, hear the news and issues affecting history, participate in discussion about things that matter to your professional life eg open access
Learn and discuss eg digital humanities
Becoming a Tweep
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Think about your Twitter handle – a variation on your name?
Identify yourself with a photo Fill in your ‘About’ Add a website link about what you do –
you could use your PHA NSW profile for this!
How to de-activate your twitter account
1. Follow others
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You decide who you want to listen to If you change your mind, just unfollow –
no-one is going to get offended
Go to http://www.phansw.org.au/members-section/, click on CPD 18th May, scroll down and find some tweeps to follow
Generosity and Support
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A vital element of a successful twitter stream
Support others who deserve support Share resources you have discovered On a personal twitter stream over ½
tweets should be supportive of others
Basic Twitter Concepts
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RT = retweet (3 methods) DM = direct message @ messages and via # = hashtag Shortlinks
Give it a go!
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Let’s chat on twitter Include #phanswcpd in every tweet you
send in this session Consider adding #OzHst in tweets you
want to be seen in that twitter stream.
The Cautious Historian says…
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Trolls: engage, ignore or block Spam: don’t get sucked in
Trolls
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Someone who posts tweets who can be seen to be offensive, aggressive, abusive or otherwise disrupts conversation
Don’t feed the trolls? Many ways to deal with trolls Blocking trolls on twitter
What does spam look like?
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An example: An @message from someone you don’t
know with a link The tweep sending the @message
doesn’t follow anyone and has no-one following them
Reporting spammers
Other dangerous tweets
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A DM: “I thought you should know what people are
saying about you online [link]” “You are famous now [link]” Funny picture of you [link]Etc.
Cause: Hacking of twitter accountsSolution: Ignore and don’t click on such links, change your password regularly.
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Why?
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Connect with other historians Discuss things privately on PHA NSW
page Many local history societies use
Facebook instead of websites Museums, libraries and other public
institutions have active Facebook pages (look out for them on twitter as well)
Set up your Facebook page…
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Privacy Settings are important! Facebook changes recheck your
privacy settings regularly! If you want to be really safe, don’t say
something private even if you think your privacy settings will protect you
Go to our PHA NSW CPD page download instructions on privacy
Sharing great Facebook pages
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Go to the FB page, click on the down arrow next to the wheel on the FB page (not your wheel)
Choose ‘share’ Where do you want to share it? If you
want to share it with PHA NSW members click ‘On your own timeline’ and change to ‘in a group’
Explore History on Facebook
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Join the PHA NSW Facebook group and make a post or comment on our Facebook page
Find historians that you know and send them a friend request
Find great history Facebook pages – share them on the PHA NSW Facebook page
Group your FB friends via lists
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Great way to separate your private family posts from your professional history posts and comments!
Do this by going to your Friends page and clicking on the ‘Friends’ button next to your FB friend’s name.
Conclusion
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Over to you…
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What have you found valuable in this session?
What would you like to learn more about?
Please fill in the PHA NSW feedback sheets – your thoughts are needed to help us provide the best CPDs!
Thankyou!
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If you have any questions or news post them on the PHA NSW Facebook page, and
Keep sharing with us @pha_nsw on twitter