Social Media for Social ChangeT i p s a n d S t r a t e g i e s f o rU s i n g S o c i a l M e d i a t oD r i v e A w a r e n e s

About MeWorking in Social Media/SEO/Content Marketing for 10 years

Digital Content Strategist for Florida Blue

Community Manager & Blog Content Strategist for GuideWell

Emergency Doctors

Where you can find meFacebook – Facebook.com/VictoriaEdwards

Twitter - @TallChickVic

LinkedIn - LinkedIn.com/in/VictoriaLEdwards

Instagram - @TallChickVic

Email – Victoria@Victoria-Edwards.com

Website – Victoria-Edwards.com

@TallChickVic

When I am not working…

@TallChickVic

OverviewWhy You Need Social Media

Where to Start

How to Develop a Social Media

Campaign

Tips for Promoting Your Campaign

Social Change Examples

Resources

Why You Need Social Media

@TallChickVic

Aids in search engine optimization (SEO)Communication is real timeCreates awareness around brand or productCan develop a relationship with your targetmarketYour competition is already thereCosts less than other marketing effortsUser generated content (meaning your fans orbrand evangelists) is vital

@TallChickVic

Social Media Stats

@TallChickVic

There are nearly 1.4 billion Facebook users Twitter has 284 million active users at lastcount LinkedIn has 347 million registered membersInstagram has 300 million users

Where to Start

@TallChickVic

Research your audience

Research organizations doing similar

tactics to what you want to do

Ask your peers, friends and family

Where to Start

@TallChickVic

Where is your demographic socializing?

Your audience isn't in every social media

platform - choose wisely

Capture your brand name - this will help with

prevention of brandjacking down the road

Brand your social media profiles similarly

How to Develop a SocialMedia Campaign

@TallChickVic

Every campaign starts out the same way What are your goals and objectives?What are your short term and long termgoals?Build a capable team of volunteers to helpDevelop an editorial/content calendar

Content Types!

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Content Marketing

@TallChickVic

“Art of Communication”

Any type of marketing, whether it’s online or

offline that involves developing and

promoting various types of content, in order

to ehance your reach and bring awareness to

your cause.

@TallChickVic

Why Do You NeedContent Marketing?

To be seen by your target audience and

search engines

Constantly creating relevant and valuable

content with the intention of bringing in

more customers and revenue.

@TallChickVic

@TallChickVic

The Content Calendar

Keeps you focused

Helps visualize your overall efforts

Takes the guess work out of what you'll

write about

Home Products Reviews About Us SupportFeatures

@TallChickVic

Not Just About the Text(Personas, Optimization, Authors, Topic)

Your content calendar should contain:

TopicSeasonal Event If Applicable (BreastCancer Awareness Month, AmericanHeart Month and so on)PersonasKeywordsAuthor NameContent Type

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Content Calendar

@TallChickVic

@TallChickVic

Tips for Promoting Your Campaign

Be visual with your execution

90% of information is submitted to the

brain

40% of people respond better to visual

information than plain text

@TallChickVic

Tools to Help with Your Campaign

@TallChickVic

ALS - Social Change CampaignFirst person to connect icing oneself to ALS was Chris

Kennedy, a minor-league golfer, who took up the

challenge on July 14, 2014.

It then reached Pat Quinn, an ALS patient who has also

been credited with starting the campaign.

Quinn then challenged his friend, former Boston

College baseball player Pete Frates, who also has

ALS.

@TallChickVic

Movember - Social Change Campaign

In November, males around the world unite to

grow mustaches to raise money and

awareness for charities that support various

men’s health issues, such as prostate and

testicular cancers and mental health.

@TallChickVic

Results Social Change CampaignALS: more than 3 million people and organizations

have donated to the ALS Association

Has resulted in more than $110 million

In just over a decade, Movember has grown to 4

million participants worldwide.

Together, these “Mo Bros” and “Mo Sistas” have raised

$556 million, which has funded 832 men’s health

programs internationally.

Dana Lookadoo

Final NotesGather Your TribeBe PatientBe Human Keep the Conversation Going

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LIKES1500

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Resources

http://www.virgin.com/richard-branson/the-power-

of-social-media

https://zip.kiva.org/

https://www.kickstarter.com/

http://www.jeffbullas.com/2015/04/08/33-social-

media-facts-and-statistics-you-should-know-in-2015/

http://nationswell.com/social-media-campaigns-

successful-at-change/