Social Media Survival Tactics for Small Businesses
Transcript of Social Media Survival Tactics for Small Businesses
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6 Social Media Survival Tactics for Small Businesses
Speaker Bio
Ella BadisHootsuite Social Media Coach @Hoot_EllaBadis
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Managing your social media profiles
Attracting new customers
Measuring social media success
Agenda
Managing your social media profiles
Why do you need to manage social?
• Save cost, time and resources• Improve your marketing
workflow• Increase brand awareness
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Hootsuite Tabs & Streams
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How to organize?
• Organize according to social networks
• Organize according to businesses / brands / clients
What can it help you?
• Listen attentively to online conversations
• Engage with customers
Hootsuite Tabs & Streams
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Manage social media profile content
Share Industry/Lifestyle News
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Manage social media profile content
Promote your products
Share Industry/Lifestyle News
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Manage social media profile content
Promote your products
Share Industry/Lifestyle News
Converse with customers
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Publish and Schedule Content
• Create content calendar
• Autoschedule your postings
• Manually schedule your postings
• Bulk schedule your postings
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Case Study: Pics’s Peanut Butter
“Automation has changed my life”, said Nikki, Marketing Manager
Tips:
• Plan weekly content calendar
• Schedule content based on customers’ timezone
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Attracting new customers
Social selling- the use of social media by sales organizations for listening, customer engagement
and internal collaboration
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S.M.A.R.T Goals
Listen and Create CTA (Call to action)
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• Find local conversations by geo-search
• Monitor keywords and brand mentions
• Set up Twitter lists
• Create CTA in postings
Case Study: University of South Australia
“With the recent release of our strategic action plan to increase global engagement, we are challenged to collaboratively reach prospective, current and graduate students worldwide. Hootsuite is an essential part of the solution”, said Amy, Digital Marketing Officer
Tips:
• Geo-targets mentions of UniSA
• Empowers employees to be their eyes and ears on social media
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Measuring social media success
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S.M.A.R.T Goals
Measure your social media efforts
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VolumeWhat is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest.
RetweetsA tweet that you forward to your followers is known as a Retweet. Retweets always retain original attribution.
Total ImpressionsThe number of people who could have seen a story about your page (reach) + the number of times frequency the post was shown
ConversionsGetting a marketing message performs a desired action “In other words conversion is simply getting someone to respond to your CTA
LocationUsed to automatically identify and track the location of objects or people in real time, usually within a building or other contained area.
KloutInfluencers Klout ScoreThe size of a person’s engaged audience of followers and friends who actively listen and react to his online messages
What to measure?measure?
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S.M.A.R.T Goals
Steps to measure
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1. Select social media analytics tools such as Google Analytics & Hootsuite Analytics
2. User a URL shortener like Ow.ly to track the clicks and region
3. Create custom report and review it (weekly or monthly)
Case Study: Fairware
“We know by seeing the high-level trend data that people find us through social, and the people who find us are prequalified”, said Denise, Founder & CEO
Tips:
• Identify your active social networks
• Proactive in reaching out to customers
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Checklist
1. Managing social media profiles
2. Managing content on your social media profiles
3. Geosearch your potential customers
4. Monitor keywords and brand mentions
5. Listing your customers / influentials
6. Measuring social media success
Thank you!
@Hoot_EllaBadis
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