Social Media For Small Business - The User's Guide
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Social Media For Small Businesses
A User’s Guide
Feb 3rd, 2015
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Three Questions.
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1 - What do You Want to Say?
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2 - To Whom?
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3 -Using which communications
channel(s)?
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1 - What? 2 - To Whom?
3 - How?
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Right Now -
Where are your customers?
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Right Now-
Where are the people you want to influence?
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Advertising Vs
Marketing
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Advertising is a call to action.
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Marketing is building a relationship.
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Social Media Advertising?OR
Social Media Marketing?
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Advertising - Campaign- Call to Action- Return on
Investment.
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Marketing - Mood Music - Longer Lead in - Lasting relationships.
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2 - To Whom?
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Consumers have become ridiculously
sophisticated.
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70% of the sales process is completed
before they ever come near you.
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Who is your target market?
Who is your ideal customer?
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Know Your Customer.
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What do they do?
Describe their life.
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Where do they hang out?
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Where do they hang out online?
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Facebook 2/3
Twitter 3/10
LinkedIn 1/4
Google+ 1/4
Instagram 1/5
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Pinterest 1/10
Tinder 1/25
Plenty of Fish 1/100
Grindr <1/100
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What is this saying to you?
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You’ve got to be where they are.
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But how do I get their attention
?
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Good Question…I’m glad you asked me
that.
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Let’s talk about CONTENT MARKETING
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Definition 1: Content Marketing is the delivery of valuable, relevant and consistent information to
attract and acquire a defined audience.
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Definition 2: The Art Of Communicating
With Customers Without Selling.
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Some Examples
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1897
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2013
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But they’re huge businesses with loads of
money.
I can’t do that!
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Content Marketing Can Be Simple And
Affordable
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Never Self Limit!
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Share Your Expertise
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Upcoming Trends
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Facilitate Discussion
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Reinforce your brand -Healthy AND Fun
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A bit of fun?
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Share inspirational content
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One night stands might be fun - but relationships that go the distance are
more rewarding.
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Developing Your Content Marketing
Strategy
- The How To Guide
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Goals - What do you want to achieve?
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YOUR AUDIENCE.
Who are they?
What do they need?
Where are they seeking their answers?
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Which platforms will you use?*
(*Why would you be where they are not?)
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Creation Vs Curation?
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OR/
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Creation AND
Curation?
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Time!
3-6 Months
1 hour per day minimum
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Scheduling Services
-Hootsuite -Buffer
-Tweetdeck
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Track what’s working.
Amend accordingly.
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Be Patient.
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BE HUMAN
-Get Real-Show Your Flaws
-Live In The Moment-Reveal Your True
Character
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So….you’ve found your voice. Your banging out great original content. But not enough people are seeing it. What to
do??????
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Advertise???
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B 2 C = Facebook2/3 have an account
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Twitter, anyone?
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LinkedIn!(We’re nearly there)
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People engage with brands not because they have to watch
ads, but because they are truly drawn in. Ideas have to earn
their way in. Our job is to start the conversation.
- Marc Pritchard,Global Brand Building Officer
Proctor & Gamble
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1 - What? 2 - To Whom?
3 - How?
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Social Media For Small Businesses
Q&A
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THE END.