Social media for presentations, 12 10

Social Media for Presentations

Presented by Jackie Reau, GDC Social [email protected]: gamedayjreau

Social Media for Presentations

Today’s Agenda:•Social Media Overview•GCWW Social Media Status Update•GCWW Policies and Procedure for Social Media•Lunch•Getting to know each social media platform as it relates to business presentations

What is social media…today?

http://www.youtube.com/watch?v=sIFYPQjYhv8

What is social media…today?

http://www.youtube.com/watch?v=sIFYPQjYhv8

Presented byJackie Reau, Game Day Communications

Why should you use social media• Positions you as a thought leader, innovator with

targeted influencers• Customer service/engagement with instant

interaction/results• Organic search engine optimization with strategic

tagging• Share your content, control your message• Capture competitive intelligence

You & social media• Social Media can enhance a presentation with

interactive videos, audience engagement and research

• Use social media to position yourself favorably in your industry

• Monitor “your” brand with Google– You can’t delete negative references but social media

helps “push” them down to other pages

Social Media Etiquette• Grandmother, Boss, Priest…• It’s your professional and personal brand, use it in a

positive manner to position yourself• Google captures everything you share, post on social

media platforms

A Review of the GCWW Policy• GCWW Policy and Procedures with social media

– Presented by Patty Burke

Getting started• Purpose/objective

– Marketing/positioning/branding– Customer service engagement

• Retrain your brain – Incorporate social media into your lifestyle

• Develop a strategic yet spontaneous editorial schedule for your social media conversation

• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and

how to use social media with traditional efforts

Getting started• Purpose/objective

– Marketing/positioning/branding– Customer service engagement

• Retrain your brain – Incorporate social media into your lifestyle

• Develop a strategic yet spontaneous editorial schedule for your social media conversation

• Recruit and train your staff, colleagues to help• Educate your customers/clients on where to find you and

how to use social media with traditional effortsPresented byJackie Reau, Game Day Communications

What social media users want…• They are nosy! They want to know information first!• They want to learn from you and from your industry• They don’t want you to be a one-way, marketing

machine• Be transparent, genuine and real• Ask them for their thoughts, insight

Planning your strategy• Conduct an analysis on your competition to gauge

how they are using or if they are using social media• Conduct an internal audit on who is using social

media within your audience to determine your reach• Review your budget to determine how to offset

current marketing/advertising costs (printing, ad buys, etc.)

Create and share your social media network

• Always link social media to your web site• Create your own content with videos, photos and

upload• Recruit expert bloggers for your site to create your

own “beat” writers• Tag social media content like you would Google the

information: “safe drinking water Cincinnati”

GCWW Social Media Network: a 2010 review

• GCWW Social Media Network utilizes:– Facebook fan page– Twitter– YouTube– Email blast

GCWW Social Media Network: Facebook status and stats

•More than 500 million active users•50% of the active users log on to Facebook in any given day

•More than 35 million users update their status each day•More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week•More than 3 billion photos uploaded to the site each month

•More than 1.5 million local businesses have active Pages on Facebook

GCWW Social Media Network: Twitter status and stats

•More than 175 million users•Highest traffic volume is Sun – Wed.•As of June 2010, about 65 million tweets are posted each day, equaling about 750 tweets sent each second.•Visitors Spend 7.9 minutes per day on Twitter

GCWW Social Media Network: Twitter status and stats

GCWW Social Media Network: YouTube status and stats

Channel Views:October – 1,158November – 1,583

Most Viewed Videos:How Does GCWW Treat Your Water – 668 viewsEden Park Green Roof – 380 views

GCWW Social Media Network: YouTube status and stats



Measurement

• Create a quarterly scorecard to add to your marketing matrix– Web site traffic– Facebook Fan Page fans, offers, engagements– Twitter followers, engagements– Youtube views, comments– Blog views, comments– Response to exclusive offers with promo codes

Resources for staying fresh

• Mashable.com• Google alerts with key words of industry interest• HARO, Help A Reporter Out• Your local Social Media Breakfast• WOMMA, Word of Mouth Marketing Association

Tricks for Facebook

• Proactively invite industry leaders, colleagues to be your friend

• “Like” industry fan pages, media pages to create a strategic news feed

• Create a fan page for general consumer use and a group for specific consumer use

• Add applications to your page to make it more interactive, i.e. video, links to other social media

• Post updates from your smart phone

Tricks for Linkedin

• Make sure your profile is 100% complete• Proactively invite industry leaders, colleagues to be

your friend• Become a member of industry groups for weekly

email updates from the groups• Add applications to your page to make it more

interactive, i.e. video, links to other social media• Post updates from your smart phone

Tricks for Twitter

• Strategically build your follower base with industry influencers, media, etc.– Engage your followers with Twitter language: @ #

• Use Tweetdeck to manage your Tweets– Search key words: company name, “water quality”

• Use Twitter applications to upgrade content• Create lists on Twitter to manage updates, interact

with specific groups, topics• Use a smart phone to send, manage updates

Other Social Media Tools

• Slideshare.net– The “sister” to YouTube but for sharing Power Point

• Google Alerts– Set Alerts to receive information on your industry, your name,

organization name• Google Docs

– Hundreds of templates to be used for research, document sharing for co-creation

• Blogs (Tumblr.com)– Tumblr.com offers a free service to blog, incorporate social

media links

Next Week’s Agenda

• Follow up questions from this week’s session• Developing an editorial schedule for using social

media for a presentation• How to engage and build a social media community• Brainstorming discussion on the use of social media

for GCWW in 2011• Lunch• Create and share “GCWW Leadership Video Profiles”

Social media for presentations, 12 10

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