#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Welcome…

Social Media A to Z

Part One: Social Media Tools, Analytics,

& Engaging Your Patients via SM Reviews

#VegasCS2015

YouTube Video goes here:

Social Media Revolution 2015 #Socialnomicsby Equalmanhttps://youtu.be/jottDMuLesU

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Dashboard ChoicesNUVI, Hootsuite, Sprout Social, SocialOomph, Everypost, etc.

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#sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Dashboard Choices

Check Features vs. Your Needs• Scheduling

• Which platforms• Stats / reporting• Canned Content** (warning)• Notifications• Sentiment, influence, etc.• Multiple users• Mobile app

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Reporting / Analytics

Free Analytics Tools

MORE ON THIS TOPIC: Saturday FROM 8-10AM

Social Media Bonus Session 8-10am - Tower Ballroom 1

•Facebook Analytics - (in Facebook)

•Pinterest (in Pinterest)

•SumAll - (FB, Twitter, Instagram, G+, and MORE)

• IconoSquare (Instagram)

•Budurl (short links - where driving traffic)

Greg Buford, MD, FACS

Denver, ColoradoPlastic Surgeon

Author, Beauty and the Business

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Social Media Tools I Use

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Engaging Your Patientswith Social Media Reviews

David Phillips

Los Angles, CaliforniaCEO & Founder

NKP Medical Marketing, Inc.

Booth 606

Do they matter?

88% of consumers trust online reviews as much as personal recommendations from real people.

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Where should you focus?

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How do you place a value on a bad review?

How do you place a value on a bad review?

Bad Review 1$3,500 x 14 = $49,000

Simple EquationAverage Fee multiplied by number of “useful” clicks

Bad Review 2$3,500 x 44 = $154,000

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What is a filtered review?

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What can you do?

1. Review sites work off an algorithm

2. Never Pay for Reviews

3. Reviews should be considered Social Media

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What can you do?

4. Respond to both negative and positive reviews

5. Groupon/Living Social “deals”

6. Use reviews to make your business better

7. Reviews can be removed or unfiltered if you are working with the right company

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What can you do?

8. Share your positive reviews through all of your social media efforts

9. Patients are happy to leave reviews – it is your job to make sure they do it the right way

10. Patient Video Testimonials

11. Implement your social media efforts onto your website

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!!!REMINDER!!!

Social media is public

Politics – Marriage Issues – Rants – Life Problems – Mr. or Ms. Social

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Up Next

Social Media A to Z

Part Two: Rapid-Fire Q & ASam Lam, MD