Social Media for Micro Enterprise
11
Harnessing the power of Social Media to help your small business An open discussion facilitated by Calvin Jones SOHO Solo West Cork member & Co-author of “Understanding Digital Marketing
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This is a talk on the potential of Social Media for small businesses and solo entrepreneurs that I delivered at the September meeting of the small business networking and support group SOHO Solo West Cork
Transcript of Social Media for Micro Enterprise
Harnessing the power of Social Media to help your small
business
An open discussion facilitated by
Calvin Jones
SOHO Solo West Cork member& Co-author of “Understanding Digital
Marketing
...and it's time to engage!
There's a conversation going on...
A bit about me....
Freelance writer SOHO Solo member
since early 2004 Co-Author of
“Understanding Digital Marketing”
Blogger Social Media Advocate
'Why does listening to your customers sound like a web 2.0 idea? It should be a business 1.0 necessity.' - Jeff Jarvis
'We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.' - Pierre Omidyar, founder of EBay
Some of the things we'll talk about(but not necessarily, and perhaps not in this order
...because this is a conversation, not a lecture)
What is Social Media and why should I care? How is social media changing the business
landscape? Is social media really useful for smaller
businesses? How do I get started? What are the Social Media rules of
engagement?
What “is” Social Media
Let's look to a social media site to give us a short explanation of
“social media in plain English”
(*crossing fingers that the Hotel WiFi works*)
You'll find more great “In Plain English” stuff from CommonCraft on YouTube or at
www.commoncraft.com
?What is Social Media
Web 2.0
Reviews & Ratings
Social Networks
Social Bookmarking
Groups
Social Submission
Blogs
Podcasts
Wikis
?Why should you get involved?
Learn
Influence
Engage
Collaborate
Reputation
Authority
Trust
Exposure
Where to begin...
Start small... baby steps are OK as long as you're moving in the right direction.
Use what you already know Pick the social media platforms most relevant to
your business Listen first... only fools rush in! Be constructive; add value to the conversation. Know the rules and abide by them. Don't try and do everything at once!
Easing into things.... Sign up as a SOHO Solo Member Create an account on the SOHO Solo West
Cork Blog Post a few comments to get yourself into the
swing of things Start contributing your own posts to the blog Set up a Twitter account and follow
@SOHOSolo Join LinkedIn and become a member of the
SOHO Solo group
...ENGAGE!
You'll find me on...
My blog: http://www.blog.cjwriting.com Twitter: http://www.twitter.com/calvin141170
LinkedIn: http://www.linkedin.com/in/calvinjones Skype YahooIM AIM: calvin141170
...among other places onlineand of course on
www.sohosolowestcork.com www.twitter.com/sohosolo
