Social Media for Economic Development
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Transcript of Social Media for Economic Development
![Page 1: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/1.jpg)
AlizaSherman.com @alizasherman
Social Media Meets
Economic Development
![Page 2: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/2.jpg)
1. Determine your goals
² Build a brand ² Increase awareness ² Attract attention ² Amplify messages ² Stakeholder relations ² Outreach and acquisition
![Page 3: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/3.jpg)
Who are you trying to reach?
2. Identify your audience
![Page 4: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/4.jpg)
What are you trying to get them to do?
![Page 5: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/5.jpg)
3. Map out your process
![Page 6: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/6.jpg)
Mapping out your process
² What tools do you use? ² Who is responsible? ² How often do you engage? ² What should you automate? ² Why should people care?
![Page 7: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/7.jpg)
What is success to you?
![Page 8: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/8.jpg)
4. Pick Your Tools
Foursquare"
Instagram"
Pinterest"
Flickr"
Blog"
Twitter"
Facebook"
YouTube"
Tumblr"Website
Google+
![Page 9: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/9.jpg)
Engagement
Response Images
Facebook = Exponential reach
![Page 10: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/10.jpg)
Twitter = Broad reach
![Page 11: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/11.jpg)
Conversations
Cover image
LinkedIn = Biz reach
![Page 12: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/12.jpg)
YouTube = Multimedia reach
![Page 13: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/13.jpg)
Website = Gateway
![Page 14: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/14.jpg)
Website = Shareables
![Page 15: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/15.jpg)
![Page 16: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/16.jpg)
Social Mobile networks
Foursquare"
Instagram"
Foodspotting"
Pinterest"
Flickr"
Blog"
Twitter"
Facebook"
YouTube"
Tumblr"Website
Google+
Trover
GLMPS
Over
Overgram
![Page 17: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/17.jpg)
Pictures: Instagram
![Page 18: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/18.jpg)
Places: Foursquare
![Page 19: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/19.jpg)
Things: Pinterest
![Page 20: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/20.jpg)
5. Plan your messaging
Messaging Map
![Page 21: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/21.jpg)
Messaging Map (position)
² Who ² What ² Where ² Messages ² Post Types
![Page 22: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/22.jpg)
Social Media Calendar (plan)
² Events ² Promotions ² Seasonal ² Topical ² Actions
![Page 23: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/23.jpg)
Timing & Frequency (schedule)
² Optimal times ² Staying visible ² Repeat messaging ² Live interactions ² Experiment
![Page 24: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/24.jpg)
² Provide value. ² Produce shareables. ² Start conversations. ² Join conversations. ² Initiate campaigns.
6. Tell your story
![Page 25: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/25.jpg)
#bananasforCLT
#NoCincyBananaSplit
CEO: “Two GR8 regions w lots of positive people”
![Page 26: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/26.jpg)
#ilovejax
![Page 27: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/27.jpg)
Mo
ni
to
r
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Ma
na
ge
![Page 29: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/29.jpg)
Am
pl
if
y Social Ads, Promoted Posts, Sponsored Stories
Promoted Accounts, Promoted Tweets
Targeted Self-Service Ads
Inline Ads, Promoted Videos
![Page 30: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/30.jpg)
As
se
ss
![Page 31: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/31.jpg)
1. Determine your goals. 2. Identify your audience. 3. Map out your process. 4. Pick your tools. 5. Plan your messaging. 6. Tell your story.
![Page 32: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/32.jpg)
Measure & Optimize
![Page 33: Social Media for Economic Development](https://reader034.fdocuments.in/reader034/viewer/2022052619/5550a85bb4c9058b208b5031/html5/thumbnails/33.jpg)