Social Media for Claims: Capitalize Now and Stay Ahead of the Game
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Transcript of Social Media for Claims: Capitalize Now and Stay Ahead of the Game
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Social Media: Stay Ahead of the Game
Katie PeetSocial Media DirectorState Auto Insurance
The views and opinions expressed herein are strictly those of Katie Peet in her individual capacity and are not official statements of State Auto Insurance Companies.
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@katieherbstpeet
Images so
urce: W
ikim
edia Com
mon
s
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@katieherbstpeet
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@katieherbstpeet
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First, A Look Back
Source: W
ikim
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@katieherbstpeet
Source: State Auto Archives
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@katieherbstpeet
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@katieherbstpeet
Source: State Auto Archives
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@katieherbstpeet
Source: State Auto Archives
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@katieherbstpeet
Source: State Auto Archives
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@katieherbstpeet
Source: Steph
en B Calvert
Creative Co
mmon
s Licen
se
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@katieherbstpeet
Source: W
ikiped
ia, Trent02
1Creative Co
mmon
s Licen
se
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
Source: State Auto Archives
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Now, A Look at Today
Source: W
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edia Com
mon
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@katieherbstpeet
Source: Socialnom
ics.com
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
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@katieherbstpeet
Social media is about people.
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@katieherbstpeet
Social media is the human experience, live.storify.com/CNN/tweets-from-the-boston-manhunt
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@katieherbstpeet
Our world is forever changed.
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@katieherbstpeet
Source: State Auto Archives
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@katieherbstpeet
You are part of this.
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@katieherbstpeet
“The old marketing adage is that a satisfied customer will tell 5-7 of their friends about their experience, whereas the dissatisfied customer will tell 15-20. Today, an unhappy customer will tell ‘a million of their closest strangers.’”
Joseph Jaffe, Customer Service Manifesto, 2010
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@katieherbstpeet
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@katieherbstpeet
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Social Media: Stay Ahead of the Game
Katie PeetSocial Media DirectorState Auto Insurance
The views and opinions expressed herein are strictly those of Katie Peet in her individual capacity and are not official statements of State Auto Insurance Companies.