How Do We Capitalize WiFi Hotspots?�

Emerging Opportunities for Mobile Operators Around the World�

Dr.  Mazlan  Abbas  @mazlan_abbas  mazlan.abbas@mimos.my  

Key Drivers for Mobile Operator WiFi Hotspots �

•  Wi-Fi hotspots can provide a complementary method to delivering internet services to mobile subscribers at a relatively low cost per byte. �

•  In launching and managing Wi-Fi hotspots, mobile operators can gain control over their subscribers’ Wi-Fi experience, in terms of security, accessibility and consistency across multiple hotspot locations. �

•  Mobile operators can offer Wi-Fi as a value added service (VAS) to boost customer loyalty and ARPU, as well as generate new revenue streams by extending monetized Wi-Fi hotspot services to a wide reach of customers. �

Examples of WiFi Plans for Mobile Subscribers �

Mobile Data Offload a “Win-Win” Solution�

Mobile data offload can be a win-win situation for mobile operators and subscribers. By offloading data (internet) traffic from a cellular network to a Wi-Fi hotspot network, mobile operators can optimize available cellular network resources, increase overall capacity and reduce bottlenecking of service. ��By alleviating congestion caused by heavy smartphone data usage, mobile operators can better allocate their cellular network resources to other customers. �

Mobile Data Offload a “Win-Win” Solution�

For mobile subscribers on SIM-enabled devices (think smartphones), mobile data offload offers a convenient, effortless way to access high-speed internet across all operator-managed WiFi locations. ��This eliminates the burden of having to switch networks, sign up or purchase services at each hotspot. A carrier-class mobile data offload solution enables subscribers to be automatically authenticated to the WiFi hotspot network without intervention or interruption of service. �

Mobile Data Offload a “Win-Win” Solution�

Mobile operators have considerable flexibility in how they position and market WiFi hotspot services to existing mobile subscribers. Unlimited WiFi hotspots services may be bundled with a mobile data plan or available as a monthly add-on package. Operators can offer tiered WiFi hotspot services for premium locations and frequent roaming subscribers. �

In choosing your mobile provider, how important is it to have bundled WiFi access with your smartphone tariff? �

[Source: Light Reading 2011]�

Key Considerations & Challenges of Mobile Operator WiFi Hotspot Monetization �

•  How to facilitate customer adoption and encourage use of services, especially in markets where free and other paid WiFi hotspots are abundant. �

•  How to integrate with the existing mobile core charging infrastructure in order to realize convergent services for mobile subscribers with secondary, WiFi only devices. �

•  How to quickly and cost-efficiently expand a WiFi hotspot footprint in order to justify the deployment costs and increase revenue. �

Monetized WiFi Plans �

Tiered WiFi Hotspot Network Model�

Thank You�

Dr.  Mazlan  Abbas  

@mazlan_abbas  

mazlan.abbas@mimos.my