Why churches can't afford to ignore social media (for New Wine)
Social Media For Churches Nn
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An Introduction to Web 2.0 for Your Ministry May 16 th , 2009
Transcript of Social Media For Churches Nn
An Introduction to Web 2.0 for Your Ministry
May 16th, 2009
Tweet On Paper Instructions Find a partner Spend a few minutes discussing this question:
▪ How can social media benefit my church? Use the worksheet to help you brainstorm
possible benefits Select a benefit that seems most appropriate
for your organization Each person should write down their answer
as a “Tweet” – 1 brief sentence (140 characters)
Share your Tweet with the group
9:00 am to 9:30 am Introductions & “Tweet on Paper” Exercise
9:30 am to 10:00 am Introduction to Social Media Building Blocks
10:00 am to 10:30 am Activity: “Fears About Social Media”
10:30 am to 10:45 am Break & Refreshments
10:45 am to 12:00 pm Introduction to Social Media Tools
12:00 am to 1:oo pm Lunch & Networking & “Name Tag Network
Exercise”
1:00 pm to 2:00 pm Social Media Tools Continued
2:00 pm to 2:30 pm Goal Setting, Integration, Strategy & Measurement
2:30 pm to 3:00 pm Wrap Up & A “Wow and a Wish” Exercise
BlogsWikisRSS FeedsFacebookYouTubeDeliciousFlickrTwitter
Why are we doing this? Listening Conversation Community
Engagement Find audience
=
Your Ministry Information Conversation Trust Community Fun Others?
Web 2.0 is some kind of kids’ game.
Do I need to learn something new?
Does this change what we’ve always done?
Does this mean we’re not in control?
Isn’t there some kind of liability?
This won’t help our mission.
What does this change about your organization?
Resistance anyone? (slide) What do the “building blocks” change
about your organization? Have you encountered any “walls” regarding
social media? If not, do you anticipate some? If so, what are they? How can you/have you/will you address
them? Fears Worksheet
Take Feedback & Give Suggestions
Take 5 -10 minutes and list a few of your fears about Social Media
Report out: One fear and one way to turn it around. Example: “Does this mean we’re not in
control?”▪ Turn around #1: Yes, but, we believe in our
community. So, if anything is said “off message” or negatively, we have people who will stand up for us.
▪ Turn around #2: Yes, but, we can dedicate time to monitor our online presence
▪ Turn around #3: Yes, but, people talk “offline” as well & you cant control what they say – at least this way we are informed and empowered.
BlogsRSS FeedsDelicious
What is it and how does it work? What does it look like and how do I join? What can it do? How are others using it? How can I use it in my ministry?
What is it and how does it work?
What does it look like and how do I join?
What can it do?
How are others using it?
How can I use it in my ministry?
Let’s see it in action!
What is it and how does it work?
What does it look like and how do I join?
What can it do?
How are others using it?
How can I use it in my ministry?
Let’s see it in action!
What is it and how does it work?
What does it look like and how do I join?
What can it do?
How are others using it?
How can I use it in my ministry?
Let’s see it in action!
Write 2 or 3 words on your name tag that represent an area of professional interest
The topics should be something you want to have a conversation about with another colleague
Find people you don't know already and have a conversation about the topic
Listen to the other person and recommend a colleague in your network they should connect with or a resource (website)
Podcasting Tools (examples) Streaming Video (example?) Social Networking
Basics of social networking Facebook & Ning Twitter YouTube & Flickr
Taking Donations Online!?▪ What is it and how does it work?▪ What does it look like and how do I join?▪ What can it do?▪ How are others using it?▪ How can I use it in my ministry?
http://twitter.com/anthonycoppedge
What is it and how does it work?
What does it look like and how do I join?
What can it do?
How are others using it?
How can I use it in my ministry?
Let’s see it in action!
What is it and how does it work?
What does it look like and how do I join?
What can it do?
How are others using it?
How can I use it in my ministry?
Let’s see it in action!
What do you want to accomplish with social media? Now, restate your objective so it is
“SMART” – specific, measurable, attainable, realistic, and time-based.
What are some ways you can integrate tools into existing communication?
How will you measure success?
Are teachers who use Facebook, text messaging, instant messaging, etc more effective teachers?
Managing internal working groups, board committees, etc. can be time consuming & costly. Don’t drive…SKYPE! Don’t email for meeting dates, use
Meeting Wizard or Google Calendars Don’t search for emails, documents,
latest updates, etc. use Google Groups or Izoca or Zoho
http://nyconsocialmediainfo.wikispaces.com/ http://beth.typepad.com/ www.wearemedia.org http://creativefusionmedia.wordpress.com/2008/07/28/best-of-
church-social-media-and-ministry-20-resources/ http://en.wordpress.com/tag/church-social-media/ http://churchtechmatters.com/ http://levite.wordpress.com/2008/03/25/8-ways-to-use-social-
media-in-church/ http://churchsmo.com/ http://godbit.com/ www.ministrymarketingcoach.com
Valerie Venezia New York Council of Nonprofits
▪ 272 Broadway, Albany (Menands) NY, 12204 Phone: (518) 434-9194 ext. 121 Email: [email protected] Twitter: @nycouncilnps Delicious: valeriev Find me on LinkedIn Wiki Link:
http://nyconsocialmediainfo.wikispaces.com/Social+Media+For+Churches
