Social media for business via business enterprise presentation
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Is Your Marketing Working For You?
description
Social Media for Business presentation learn how to use social media in your business today. See how and study how business are using social media network to build their brand, engage with customers and much more.Inside the presentation you will learn what tools and tips to use to help build your business online through social media networks.Please feel free to visit www.akilbrown.com to learn more about social media, internet marketing, and how to build a business online using various social media tools and networks to strengthen your brand online and offline.
Transcript of Social media for business via business enterprise presentation
Is Your Marketing Working For You?
Is Your Marketing Working For You?
Who is Akil Brown ?•Problem Solver•Friend •Brother •Son•Business Owner•Blogger•Internet Marketer•Social Media Consultant •infopreneur
Connect with Me
•Twitter @AkilBrown•Facebook – Akilbrown•Linkedin - @AkilBrown•Google Plus - @AkilBrown•Youtube Channel @ Mr.AkilBrown
Who, What Where, Why and How of Social Media
What social media networks to focus on to grow your business?
How to connect with people online to build your brand?
Why you need to be connected to social media?
Who do you need to be connected to?
Where to go to find more customers/prospects?
Vital for Business Success
3 Things we all have in common and want more of :
Time, Resources, & Money
•Leverage of your Time •Leverage of your Resources•Leverage of your Money
What is Social Media?
Social Media is a Vehicle/communication channel where like minded individuals/companies can engage, share, like, and discuss information that is relevant and informative.
StatisticsStatistics1. 80% of consumers research the internet before making a buying decision
2. 70% of people searching the internet do not click below the first 3 links in Google.
3. 60% of all traffic on the internet is now video.
4. YouTube is now the #1 search engine!
•100 Millions active Twitter accounts•700 Million Plus active Facebook Accounts•150 Millions Plus Professions on Linked •Youtube Exceed 2 Billion views a day
So the question is...
So the question is...
How much of this audience are you capturing?
How much of this audience are you capturing?
How is social media being used in businesses?
Provide solutions and used the research online to product new products on an ongoing basis
Provide deals and offers to save people time and money
Engaging with customers and prospects to find out their wants, issues and needs .
Answer issues concerning products
Share useful information to help grow their brand awareness
7 Downsides To Traditional Advertising7 Downsides To Traditional Advertising
1. Expensive2. When was the last time you used the Yellow Pages? 3. Hard to track metrics4. Longer turnaround times5. Print errors6. Disconnect from your clients7. You can’t build a relationship
Why should you sit up and take notice?
•Social Media is here to stay•Advertising has become a lot more cost effective
•Businesses are becoming more customer focus •Chance to find out what your customer likes, wants, and needs
LinkedIn Benefits for Business Owners
•Increase your visibility.•Improve your connectability.•Improve your Google Pagerank.•Enhance your search results•Ask for Advice•Connect with like minded individuals•Create joint ventures•Find suitable workers•Free source of marketing •Joined Industry/Community groups•Create Industry/community groups•And much more
Twitter Benefits for Business Owners
•Research Tool•Branding •Collaboration and Networking •Traffic Generation•Promote offers and deals•Engage with followers•Track and monitor •Reputation Management•Find out what customers are saying •Market Research and Segmentation•Increase customer satisfaction with better customer service•Instance feedback
Facebook Benefits of Business Owners
• Brand awareness• Engage with prospects and customer• Reputation Management• Promote deals and offers• Increase fan base• Drive web traffic • Lead Generation• Client Retention • Viral Effect• Feedback Mechanism• Idea generation • Much More
Youtube Benefits for Business Owners •Create and upload videos in minutes•Global and Local Audience•No need to repeat yourself often •Demonstrate your expertise •Sell for you 24/7•Give your customers a face with the brand •Create SEO friendly videos •Drive traffic to your site or link •Communicate with members who comment on your videos•Potential to go Viral
Social Media Pros & Cons
•Easy to set up and get started
•Allows you to connect with current customers and attract potentially new customers
•Helps you monitor keywords that are associated with your brand, products or services
•Instantly identify opportunities to provide customers services
•Become a resource to your market
•You can follow anyone
•More followers = more reach for your updates
•Improve the overall image of your company by being accessible
• Must maintain participation or risk amateur appearance•Takes time to complete – social media learning curve•Take time to participate•ROI can be difficult to pin point depend on methods used•Some businesses can benefit more than others•Can be costly if you are not sure what your doing
6 Ideas to jump start your lead generation strategy
•Tweet, share, recommend offers to your audience
•Connect social media account to your website/blog
•Create landing pages to answer questions
•Build your reach – engage and help more people
•Join discussion, groups and communities within your niche
•Use the right languages, tags, keywords to target your audience
What the Experts DON’T Tell You about Social Media
•Not everyone uses social media. •Building social communities takes time and creativity.•You can’t control what people say on twitter.•Measuring and analysing social media data and ROI requires the right resources.•A consistent message is crucial across all social media channels.•Social Media is Fast.•You need quality content.
The Three Pillars Of Success
The Three Pillars Of Success
BrandRecognition
LeadGeneration
RavingFans
Brand RecognitionBrand Recognition1. People buy from companies they know!When you become the most recognized brand in your industry you become the default “go-to” company.
2. Buyers are more informed than ever!It is essential to be known as the industry leader. How do you get there? By giving away as much free, valuable information as you can.
3. People buy from companies they trust!By being an industry expert and providing all the information you are the one they go to when they have questions, concerns or need services from.
Etiquette for Businesses Using Social Media •Answers all question good or bad•Provide Useful advice •Do not aim for the sale•Help solve a problem•Give before you receive•Always use include first name when reply•Do not pick a fight
Areas were I can help you build your business
Areas were I can help you build your business
Google toolsFacebookTwitterLinkedinYoutubeOffline StrategiesTraffic Generation tipsOutsourcing foro SuccessBuilding realtionshipsDeveloping sales funnels Testing and Tracking AutorespondersMembership SitesBlog creation Facebook Timelines
WebsiteWebsite DesignWebsite CreationDomain NamesFinding the money nichesList building StrategiesWebsite must havesVideo marketing Landing pagesWebsite OptimisationOpt-insWebsite toolsWebsite analytics
Is there anything else you would like to know ?
Stay connected via•Twitter @AkilBrown
•Facebook – Akilbrown•Linkedin - @AkilBrown
•Google Plus - @AkilBrown•Youtube Channel @ Mr.AkilBrown
