Social Media For Business SUCKS

Special “Shout-Outs”

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Who are you

dude?

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Who are you

dude?Can paperless billing

get me paid faster?

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#ICENotesWOULD YOU LIKE TO PARTICIPATE?

LIVE OR AT HOME, PLEASE DO IT!

A Social Media Experiment

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Please Hold Your Question

sTill The

End

???

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Social Marketing for Business

Sucks*

Unless you know these 7 secrets

By: John

LawsonColderICE.com

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Objective researchHundreds of testHundreds of appsEducated Opinion

S.M.a.a.T - Social Media as a Test

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A low cost solution of high end technology

Why Social

Media?

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The Dell PC $6.5 Million Twitter Case Study

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Sold $6.5 million On Twitter Worldwide

Audience WOW!

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Numbers are in Millions so this is $52,000,000,000

Billion with a B - in Net Revenue

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Pie Chart of Social Media’s

Contribution to Gross

Profits

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Perspective is Always Important

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For every $10,000.00 in Dell revenueOnly $1.00 comes

from the social media of TwitterExcuse me?

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The Dell PC $6.5 Million Twitter Case Study

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The media coverage was PRICELESS!

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Perspective is Always Important

Who this talk is NOT

for…

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He’s Content with “old way”

He’s Not open to new ideas

He’s got 5-Star DSR’s so he

“knows everything”

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Umm…Are you

serious?

What kind of success are we

talking about here, WTF?

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“I’m not here to make friends”

The Omarosa

Golden Rule

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Social Media is FREE!

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Very expensive Rare resource Unknown expiration date Should be counted in

minutes

Time is worth more than money, gold

even diamonds!

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Are You Smarter

Than A 5th Grader?

...Statistically, NO!

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PLEASE

Stop Pitching

a pitch is a line of talk that attempts to persuade someone of something

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Rule

Make them an offer they can’t

refuse

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Talk to the movers and shakers in your

industry

Peer to PeerConnections

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It’s Best to Join a

Group NOT

Start One

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Are you on Facebook? Are you a member

of a Fan Page? Which one is your

favorite? How often do you

visit? What are the

benefits to you?

Facebook Fan Page

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The Theory of “Thinships”

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Have a definite purpose Be very specific Measurable Have a call to

ACTION

A Proper Social Plan

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I know what you are doing as you do it

Social Espionage

?

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Social Intelligence

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The Tool Chest

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Social Automatio

nThe Hierarchy of Social

Networks

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The more you know the more you sell

CustomerAnalytics

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Plug in from rapportive.com

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TubeMogal

a single point for deploying uploads to the top video and social

networking sites

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HD VideosWork Best

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Why Social Is So Cool

For Us?

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Story

A

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K.I.S.S.Keep It Simple Stupid

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Sinking The 8

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The 7 other balls don’t matter!

…that’s the secret

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John Lawson CEO 3rd Power Outlet Founder ColderICE.com

Get Slides & Notes go to:

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ColderICE.com

Email: [email protected]

Twitter: @ColderICEFacebook.com/ColderICE

The Atlanta MeetupeCommerceMeetup.com

http://www.colderice.com/

mailto:[email protected]

Social Media For Business SUCKS

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