Social Media for Business (Short) - Outset Cornwall
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Social Media for Business Presented by Aren Grimshaw on behalf of Outset Cornwall Monday 19 th April 2010
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A copy of the slides used by Aren Grimshaw when presenting to the Outset Cornwall networking event at YTKO offices, Truro on the 19th April 2010.
Transcript of Social Media for Business (Short) - Outset Cornwall
Social Media for BusinessPresented by Aren Grimshaw on behalf of Outset Cornwall
Monday 19th April 2010
Before we get started… Who Am I?
60% of European Consumers now engage with Social Media on a regular basis
64% of UK Companies say they have experimented with Social Media
However…
This leaves some important questions unanswered…
What is Social Media?
Is it just another fad?
Is anyone making any money?
Where do I start?
What is Social Media?
“Media designed to be disseminated through social interaction, created using highlyaccessible and scalable publishing techniques.”
Wikipedia Definition
or
“...it’s how people read, discover and shareinformation.”
Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales
Key Aspects & Terminology
• Web 2.0
• Real Time
• Viral
• Authentic
• UGC & CGM
• Sociological / Technological
The Technology
Social Media Platforms
Blogs Social Networks
Wiki Sites File Sharing Sites
Social BookmarkingLive Streaming
Forums Aggregators
A Typical Profile
Avatar Bio
Web Address
Location
Custom Background
The Approach
VCP
Visibility
+
Credibility
=
Profitability
Visibility
• Create Shop Windows
• Networks / Community Engagement
• Viral / WOM
• Joining Conversations
• Tell a Story
• Broaden Reach of Activity
Credibility
• Show Knowledge
• Passive Marketing
• Use Network
• ‘Givers Gain’
Some Examples
Is anyone making any money?
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Jan Feb Mar Apr May Jun Jul Aug Sep
Visits
New Visitors
Page Views
Results: Business Cornwall
The Results:
• 207 Comments
• 365 Facebook Fans
• 1,259 Twitter Followers
• 21,867 Reads on Scribd
• 73% Increase in Unique Monthly Visitors
• 97% Increase in Monthly Visits
Case Study: Business Cornwall
Results: UKNetWeb
• 500% increase in new business enquiries through social networks
• 2/3 of all enquiries through social networks• 100% Increase in Average Order Values• Opened up UK & International Markets
Results: UKNetWeb
Where do I start?
Your First Steps
• Start building your social & professional networks with the people you know
• Explore Social Media content around subjects of interest (Real time)
Google Show Options
Google Show Options
Your First Steps
• Start building your social & professional networks with the people you know
• Explore Social Media content around subjects of interest (Real time)
• Identify interesting sources & people – what makes them worth listening to?
• Try engaging with content through comments, messaging etc
Tips & Advice
• Quality wins over Quantity
• Aim for a dialogue (engagement)Social Media is not a broadcast medium
• Think about your story
• Use a variety of media
• Review regularly and tweak
Get it right…
• Increased brand awareness & credibility
• Increased web traffic & website engagement
• Higher average order values
• More repeat business, increased loyalty
• Reach into new markets / existing markets
• Insight into customer opinions & opportunities
• More sales & increased profitability
Extra Support
We can offer additional support in the following areas:
• Research & Strategy
• Consultancy
• Training & Mentoring
• Implementation & Integration
• Content Production
For More information
• Message me on Facebook, Twitter, LinkedIn or any other social network you find me on
• Check out the blog at www.tonickmedia.com/blog
• Give me a call – 01209 718688 / 07501 259000
• Send me an email - [email protected]
@arengrimshawwww.tonickmedia.com
www.slideshare.net/tonickmedia
