Social Media For Business Results

Company Name Here

For Business

How To Use Social MediaLindy Asimus Design Business Engineering

Place Photo Here,Otherwise Delete Box

• Website

• Linkedin

• Community Networks

• Groups

• Industry Experts

• Facebook

• Twitter

• YouTube

• Blogs

• Flickr

The New Marketplace

This is where buyers hang out

Is Social Networking A Fad?

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader

The New Bush Telegraph

“The social networking revolution is bringing a level of change akin to the development of the printing press.

We've got the same thing going on here in a completely different world, completely different set of challenges and opportunities, but it's the same idea - there's this new technology which is completely changing the way people communicate with each other and the way that organisations can interact with their customers.”

ACCENTURE Australia chief Jack Percy

Social Media Marketing

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


In Which World

Are You Living?


Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


The World As We Knew It Has Changed.

Same. With Difference

Why Would Business Use Social Media?

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Be Engaging

Be A Thought

Leader


Drive Traffic To Your Website.

Establish Yourself As A Credible Expert

Develop Your Circle of Influence

Be Where Your Customers Can See You

Make Money & Build Influence

Facebook Vs Linkedin?

No Contest

Facebook: Where People Engage And Congregate

Linkedin: Your Professional Peer Network Made Visible

“Are You On Linkedin?”

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Is Social Media For My Business?

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


If you don’t care about your reputation… you may not need to understand social media

Is Social Media For My Business?

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


If you have no expertise in your area of business, you might not need social media

What can you add to help customers make good decisions?

In Your Local Market

Be Visible

Professional

Identity

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader

Place Photo Here,Otherwise Dlete Box


Right Now… Who Is Number 1? Who owns your industry niche?

Why not you?

1St Outcome To Achieve

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Be Visible

In The Connected World It Is Less About Who You Know More Who Knows You.

What Do You Stand For?

Be Known As The Someone Who Knows

Stuff Worth Knowing.

How To Use Social Media For Business

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Who Are You?

“Now …they take my card and check me out on Google before agreeing to have coffee with me.

If I’m not there, it’s like I’m INVISIBLE…”

Property Investment Consultant


Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Share What You Know

Listen Be Willing To Hear

1st Rule Of Social Media

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Nobody signs up to be spammed.

“Tonight’s BroadcastIs Cancelled.”

People Follow People.

How To Use Social Media For Business

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Content Marketing

The art of communicating with your customers and prospects

without selling


Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Business Decision Makers Surveyed Say

80% they prefer to get company information in a series of articles versus an advertisement

70% content marketing makes them feel closer to the sponsoring company

60% company content helps them make better product decisions

*Roper Public Affairs 2010

Marketing Is Impossible Without Great Content

Why Would Business Use Social Media?

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


“Marketers with blogs generate 67% more leads”

Hubspot

Blogging businesses get more leadsThe study points to the fact that bloggers with 24+ articles… are found to be updating their blogs quite often -- which in turn helps them generate Relevant traffic from referring sites. *2010 Survey Hubspot.com

How To Share Your Expertise

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Create quality content that is easy to readand speaks in a way people can understand.

Getting Started

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader

The New Bush TelegraphStart With A Purpose

Review Website - Make Sure It Works! Develop A Social Media StrategyAllocate A BudgetWho Will Manage It?How Will You Measure Results?Who Will Create The Content?Ways You Will Integrate Offline Your Social Media Policy

Platforms

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Which Are Right For You?

Linkedin Groups Blog FacebookTwitter YouTube

Integrate Your Business + Website + Your Marketing

+ Your Business Development

Online + Offline

Setting Up

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader

The New Bush TelegraphConsider These Issues

Setting Up

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader

The New Bush TelegraphEvery industry expert has special knowledge that the

general public doesn’t know but needs to.

We can forget that we know so much!

And we can forget that the public don’t know what we take for granted.

Add your unique voice.

Note: AUTHENTICITY – is the benchmark.

NO BS!

Quick Tips!

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Use A Brand Page for Facebook

Post often (but not too often)

Ratio 1 Promote : 8 Engage

Say Thank You

Be Generous

Don’t Drink and Post

Some Things We Don’t Need To Know

A Post Is Forever

Twitter

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Match Your Strategy To Objective

Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


1 Visibility

2 Visibility + Credibility

3 Visibility + Credibility + Authority

4 Visibility + Credibility + Authority + Sales


Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Visibility

Bare Minimum:

Website•Good Content•Good SEO•Page 1 Google For Right Keywords•Mailing List For Opt-In•Updated Regularly•Blog Connected•Quality links

Linkedin Profile Fully Updated

Good To Have – Integrated With WebsiteFacebook Brand PageTwitter


Be Visible

Be Identifiable

Be Relevant

Be Informed

Be Available

Be Interested

Be Top of Mind

Be Learning

Be Teaching

Become A Thought

Leader


Visibility +Bare Minimum:

Website•Good Content•Good SEO•Page 1 Google For Right Keywords•Mailing List For Opt-In•Updated Regularly•Blog Connected•Quality links

Linkedin Profile Fully Updated

Good To Have – Integrated With WebsiteFacebook Brand PageTwitter

All of the above + Quality Content + Time + Engagement

SNAPSHOTHow To Use Social Media For Business.

You will never know everything in social media. And if you do, it will be

different tomorrow.

What never changes is that we value relationships and we value good

information. That is the essential key to social media … and communication

wherever it happens.

Niche - Know What Your Prospect Looks Like – And Doesn’t

Do your research about your target market

Identify and write valuable content

Engage as you not your business

Build your connections

Start your conversations

Have a call to action

Your OpportunityExplode Use Of Social Media For Business.

Be a Thought Leader & Introducer of New Ideas For Business

Become The Hub For Your Business Network.

Like To Host Workshops For Business Like This One?

Workshops that you host can introduce new concepts and learning to other businesses in your circle of influence.

This helps them to understand new changes in the marketplace, and develop their foothold in social media.

Grow and develop your own online network, as you help them to develop their own.

Good for you. Good for them. Great for their customers.

Lindy AsimusCoaching, Development & Social Media For Business.

www.DesignBusinessEngineering.com

Social Media For Business Results

Business

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