Social Media For Business

Social Media Marketing Agency

www.blackbearsocialmedia.ca

Vancouver Island, BC

www.blackbearsocialmedia.ca© 2014 Black Bear Social Media. All Rights Reserved..

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BLACK BEAR COMPANY INFO

Our Mission

To help companies better connect with their customers through SOCIAL MEDIA!

Black Bear Social Media is a full service social media marketing agency located on Vancouver Island, BC. We speak social media. We help companies listen, interpret, understand, and engage in conversations on social media. We’re reachable, professional, and passionate, offering big city results with small town service. Our team is comprised of social media marketing professionals with extensive international experience in business and digital marketing. We take our knowledge of marketing, public relations, and customer service and combine them to create innovative and effective social media campaigns. It’s not enough to just post great content, we also measure, analyze and interpret the data to find what strategies and promotions work best to accomplish your objectives. If your business is great at what it does but just can’t seem to get a handle on effectively using social media marketing, we may be the agency for you.

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ADAM ERHART

Owner, Black Bear Social [email protected]

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GO WHERE YOUR CUSTOMERS ARE

97%97% of all customers search for local businesses online.

References for all statistics used available upon request (or feel free to Google them!)

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TO YOUR BUSINESS.WHY SOCIAL MEDIA IS IMPORTANT

(No matter what business you’re in.)


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Social Media is Everywhere

72% of All Internet users are now active on social media 72%

18-29 year olds have a 89% usage 89%



Social Media is nowthe #1 thing people

do online.

65+ year olds have a 43% usage 43%


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23% of Facebook users login at least 5 times per day 23%

47% say Facebook is their #1 influencer of purchases 47%

70% of marketers used Facebook to gain new customers 70%

There are Now over

1.3 BILLIONPeople onFacebook


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Google+ is growing at 33% per year 33%

Twitter was the fastest growing with 44% growth 2012-2013 44%YouTube reaches

more adultsaged 18-34

than anycable network


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It’s How People Make Buying Decisions

97% of all consumers search for local businesses online 97%

Consumers are 71% more likely to make a purchase basedOn social media referrals. 71%

46% of online users rely on social media when makingpurchase decisions. 46%

Customer testimonials have the highest effectiveness ratingFor content markeitng at 89% 89%

Social media andword-of-mouth

provide thehighest levelof trust of alladvertising

methods


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How Important Is Social Media to Business?

80% of business executives believe social is “important” or“somewhat important” in marketing, and this number is growing!80%

78% of small businesses attract new customers throughSocial media. 78%

As social media continues to prove its value, social media marketing budgetswill double over the next 5 years.

Social media is less expensive than other marketing methods, provides a higherROI, and offers the lowest cost-per-impression of any advertising method.

Every year business owners and executives increase

their commitment in social media, and

the pace isIncreasing fast.


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Social Media Lead Generation

Social media has a 100% higher lead-to-close ratio than Outbound marketing. 100%

77% of B2C and 43% of B2B companies have acquired customersfrom Facebook. 77%

Inbound marketing delivers 54% more leads than traditionaloutbound marketing. 54%

Social media produces almost

DOUBLEthe marketing leads

of trade shows,telemarketing,

direct mail,or PPC.


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SOCIAL MEDIA MARKETING

PRINCIPLESThe same core marketing principles

apply equally to social media. Targeting, segmentation,

differentiation, and positioning all need to be factored in to create a

world class social media marketing campaign.

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and Blogging

01

02

03 04and

Top 4Most ValuablePlatforms

B2C

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Blogging

Top 4Most ValuablePlatforms

01

02

03

04

B2B

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WHY MEASURE AND MONITOR SOCIAL MEDIA?

1.It allows you to see just how effective social media is when used effectively.

2.It allows you to track what works best and what doesn’t so you can build on your successes.


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MARKETERS MEASURE...

Content Shares Social Followers Impressions

Track what resonates with your customers so you can produce more

of it.

Build your lists for decreased future marketing costs.

How many people you’re getting

your message in front of.


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TRACK BUSINESS PERFORMANCE WITH SOCIAL MEDIA PERFORMANCE Tracking, recording, and analysis increase effectiveness.

By measuring sales and revenue, both year to date, as well as month to month you can start to get a pretty good idea of just how much your social media marketing is improving your business.

Social Business

0.5 1 1.5 2 2.5 3 3.5 4 4.50

0.5

1

1.5

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2.5

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3.5

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4.5

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Business

Social

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Used to evaluate the impact of social media on your business.

FORRESTER FACTORS

1. Financial: Have costs decreased or sales increased?

2. Brand: Have perceptions of the brand improved?

3. Risk Management: Are you better prepared to respond to issues that affect brand reputation?

4. Digital: Has the brand enhanced its digital assets?

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MARKETING PROCESSSocial Media Marketing Process

Monitor

ConvertEngage

PublishPromote

Actively engage social communitiy and customers.

Turn fans into customers, drive traffic and sales.

Skillfully and carefully construct promotional messages to connect with customers.

Build and increase followers, publish content.

Monitor brand mentions, keywords, and trends.

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BLACK BEAR SOCIAL MEDIA SERVICES

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CUSTOMStrategy


MANAGEMENT ADVERTISING MONITORING CONTENT DESIGN

CAMPAIGNDesign

ACCOUNTCreation Focused LASER TARGETED

Psychographics

DATA MININGUpdating

Comment ManagementINTERACTION

CopywritingADOptimization

MoodTONE

CROSSPlatform

AudienceGROWTH

TrafficINCREASE

REACHImpressions

Impressions

CONTEXTSpecific

Blog Writing

GraphicDESIGN

Social Public Relations

CustomerSERVICE

FacebookAPPS

Layout

Contests

EngagementSTRATEGIES

SOCIALProfiles

LINKINGIntegration

Full Service Social Media Marketing Agency

PHOTOVideoWritten

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Policy For SuccessWe turn fans into friends, and friends into customers, by speaking to them where they are, and how they want to be spoken to.

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SOCIAL MEDIA MANAGEMENT

Social media strategy customized to your business, objectives, and key metrics

Campaign development and designCreation and maintenance of social media accountsMultiple daily updates across platformsMonthly social media metrics reportSocial media data miningComment management and interactionCustom Facebook app development


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SOCIAL MEDIA ADVERTISING

Focused and targeted advertising based on geographic, demographic, and psychographic variables.

Target your customers based on their interests, location, age, gender, organizations, and behaviour.

Facebook Ad optimization


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SOCIAL MEDIA MONITORING

Using sophisticated social media monitoring tools we are able to accurately track:

Audience growthSite traffic increaseClick-through ratesCustomer demographic informationReach


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FACEBOOK APPS

SweepstakesCouponsWebsite linking and integrationPhoto contests and galleriesVideo contests and galleriesLinkedIn feedPinterest board


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CONTENT GENERATION

Blog and article writingVideo blogsGraphic designSocial public relationsBusiness developmentCustomer service


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PROFILE DESIGN

FacebookTwitterLinkedInGoogle+PinterestTumblrInstagramBlogs


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[email protected] IN TOUCH TODAY AT:

www.blackbearsocialmedia.caOR VISIT US ONLINE AT:

www.blackbearsocialmedia.ca

Social Media For Business

Social Media

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