Diaspora Social Media, South African Social Media, Ghana Social Media
Social Media Toolset | Social Media Masters Business Seminar
-
Upload
marketingatbahrain -
Category
Documents
-
view
309 -
download
2
description
Transcript of Social Media Toolset | Social Media Masters Business Seminar
Abbas Alidina @AbbasAlidina AbbasAlidina.com
Social Media Masters Business Seminar
Session 3: Social Media Toolset
Social Media Toolset
The Conversa3on Prism
Social Networks
An online service, pla/orm, or site that focuses on building rela8onships among people, who, for example, share interests and/or ac8vi8es.
Blogs
Blog comes from “web log”, and is an early form of social network.
Microblogs
A social media pla/orm in the form of a blog that allows users to exchange small elements of content rela8ve to a conven8onal blog.
Images
Crea8on and hos8ng of live or pre-‐recorded audio/video with the ability to have conversa8ons around it.
Forums/Groups
Forums, message boards and discussion groups are usually concentrated around a specific topic. Forms are one of the earliest forms of social networks.
Wikis
A website that allows the crea8on and edi8ng of any number of interlinked web pages via a web browser. The soGware enables collabora8on by mul8ple users.
wiki.oracle.com
Podcasts
A series of digital media files (either audio or video) that are released episodically and oGen downloaded through web syndica8on.
Social Bookmarking
A way to organize, search and share bookmarks of online resources with others.
delicious.com/adobe
Events & Networking
Enables groups of people with shared interests to plan mee8ngs and form offline clubs in local communi8es around the world.
Livecas3ng
Crea8on and hos8ng of live or pre-‐recorded audio/video with the ability to have conversa8ons around it.
Loca3on/Mobile
A social media pla/orm in the form of a blog that allows users to exchange small elements of content rela8ve to a conven8onal blog.
Loca3on/Mobile
Business Networking
Networks focused on developing professional rela8onships from a business perspec8ve.
Documents/Presenta3ons
A community for sharing presenta8ons and documents.
Video
A social media pla/orm in the form of a blog that allows users to exchange small elements of content rela8ve to a conven8onal blog.
Social Listening Tools
Google.com/Alerts
Search.TwiJer.com
Socialmen3on.com
Paid Listening Tools
Radian6
Nielsen BuzzMetrics
Influence
Influence
Social Media Management Systems (SMMS)
Social Media Accounts are Rising
Social Media Accounts are Rising
SMMS: HootSuite
SMMS: Vitrue
SMMS: Buddy Media
Social Customer Relationship Management
(Social CRM)
About Us Social CRM
Social Customer Rela8onship Management (CRM)
CRM 1.0 CRM 2.0 (SOCIAL) • Focus on individual rela8onship (company to customer, company to partner, etc.)
• Limited view of the customer and his community preferences, habits, etc.
• Targeted messages generate value
• Focus on collabora8ve rela8onship (engaging a more complex rela8onship network)
• Mul8ple connec8ons allow beSer understanding of the customer and his community
• Conversa8on generates value
Internal Communication & Collaboration
About Us Internal Communica3on and Collabora3on
About Us Internal Communica3on and Collabora3on
Before you can effec8vely communicate externally with customers, you must first collaborate internally. The right tools simplify this ac8vity.
Ques3ons?
Abbas Alidina @AbbasAlidina AbbasAlidina.com
Social Media Masters Business Seminar