Social Media for B2B: introduction
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Transcript of Social Media for B2B: introduction
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Social Media for B2B
Julia Szymanska @DzulayaDeborah Salmi @deborahsalmiSocial Media team AVAST
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AVAST accross Social Media Channels
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3,5M
125K
90K
15K
400
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14K
2K
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Our Social media goals
Focus on B2C communication
• Increase brand awareness • Engage users by providing quality and
relevant content• Retain users• Provide support• Drive recommendations
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B2B on social media – general tips
• Define your client
• Define your goals
• Select suitable communication channels
• Create on-going strategies
• Set up your profiles
• Maintain your communication
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B2B on social media – general tips
Define your client• Who is your potential customer?• Create its personaDefine your goals• Be as specific as you can (e.g.
increase conversion rates, build awareness measured by online traffic, decrease the time needed to resolve customer service issues, etc.) and keep these objectives in mind for every initiative you execute.
Select suitable communication channels• Make sure that you will find your
audience• Select global or local channels
where your audience is already present
Create on-going strategies • Once you have client and
channel defined start working on communication strategy
• Maintain Editorial calendar
• Make sharing options on your website or blog visible and personal
Set up your profiles• Get vanity URLs when
availableMaintain your communication
• Have the human resources to commit to social media
• Produce enough quality content to sustain social media conversations
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Recommendation
• Use social media to gather information about your client
• Connect with your business clients across social networks
• Build your reputation across social media as an expert in your specialization
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Are you ready?
Social media are interactive platforms.
– Social media transparency– On-going communication– Human resources– Customer care
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Thank You
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