Social Media for B2B Case Studies
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Transcript of Social Media for B2B Case Studies
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B2B SOCIAL MEDIA/ SOCIAL BUSINESS CASE STUDIES
B2B Financial industry and beyond
Private & Confidential, Fourinsight Ltd © 2012 2
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3Private & Confidential, Fourinsight Ltd © 2012
SOCIAL MEDIA IN B2B ACTUALLY OUT PERFORMS BETTER THAN B2C ON SOME BUSINESS NEEDS
2012 Social Media Marketing Industry Report, Social Media Examiner
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4Private & Confidential, Fourinsight Ltd © 2012
SOCIAL IS KEY TO DECISION MAKING & CREATING COMPETITIVE ADVANTAGE
2012 Social Business Global Executive Study, MIT Sloan Management Review
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5Private & Confidential, Fourinsight Ltd © 2012
B2B SOUND BITES
“It's not about B2B or B2C anymore, it's about P2P (person-to-person)"
“Our corporate blog generated a conversation with a Head of
ecommerce at a Tier 1 bank – they became a client”
- Jeff Booth, CEO Builddirect.com
- Jennifer Reid, Marketing Operations Manager, Caplin Systems @jennmaitland
“The use of enterprise social networks and social media driven collaboration represents a potential global economic benefit of $800 billion to $1.3 trillion per year. Much of this is attributed to a 25-30% increase in productivity for knowledge workers”
- McKinsey Global Institute
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6Private & Confidential, Fourinsight Ltd © 2012
IT IS NOT JUST ABOUT FACEBOOK AND TWITTER FOR B2B....
Use Slideshare for Thought-leadership
400,000 new presentations uploaded per month
Use LinkedIn for Recruitment
35% of students search for jobs in 2011
700% increase from 2012
Over 1M groupsLargest social “content” network
Use Foursquare for targeting deals
2 Billion Check-ins in 2011
x2 increase in 6 months
23 M users
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7Private & Confidential, Fourinsight Ltd © 2012
SEE HOW AMEX, CISCO, ARM, SAP ARE USING SOCIAL MEDIA
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8Private & Confidential, Fourinsight Ltd © 2012
The American Express Open Forum mission: Helping small businesses do more business
326,498 likes on Facebook
AMEX USING SOCIAL MEDIA FOR...SMALL BUSINESS SUPPORT
100 Million customers‘shopped small’ on Small Business Saturday A joint USA Facebook B2B partnership providing:
Social media teaching for small
businesses
Merchant digital toolkit
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9Private & Confidential, Fourinsight Ltd © 2012
‘Money making ideas’ competition for UK start-ups
69 pitch entries from entrepreneurs
3.3MTotal Twitter reach
UK ONLINE PERSONAL LENDER BORRO USING SOCIAL MEDIA FOR...PR CAMPAIGNS
Results also included: 15 pieces of trade media coverage, email address capture and 80% online media coverage
18,645Likes on Facebook
64,000Views of campaign videos
3 Monthcampaign
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10Private & Confidential, Fourinsight Ltd © 2012
Launching a new router product via only social channels
Saved $100,0009,000People attended the social media launch events
Saved 42,000 gallons of gas
CISCO USING SOCIAL MEDIA FOR...PRODUCT LAUNCHES
Delivered x3 more articles, 1000 blog posts, 40M online impressions and a industry marketing award
X90 increase than before
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11Private & Confidential, Fourinsight Ltd © 2012
SAP online community using Jive Software is now at
3 Million members =
SAP USING SOCIAL MEDIA FOR....BUILDING COMMUNITIES
Delivered x3 more articles, 1000 blog posts, 40M online impressions and a industry marketing award
(Enough to fill several football stadiums)
Potential cost of R&D Social commerce Social
intelligence Social events
Productivity & efficiency savings for the business:
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12Private & Confidential, Fourinsight Ltd © 2014
www.fourinsight.com
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13Private & Confidential, Fourinsight Ltd © 2014
Thank you!