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OPEN MEDIA TECHNOLOGIES

OPEN MEDIA UNIT™ / B2B CASE STUDIES

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QUIETLY REDEFINING AD SPACE™

World’s best display advertising technology ….

TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELS Delivering contextual content dynamically – straight to the user – dynamically & without disruption ….

Through ad space & digital media – across all screens & devices ….

Proven to surpass industry interaction & engagement benchmarks by at least 300% & 600% respectively ….

Guaranteed to drive deeper engagement & create ongoing brand conversation ….

Powered by Miomni – the world’s leading asset management & distribution platform ….

Simply put …. this is ….

QUIETLY REDEFINING AD SPACE™

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WHAT MAKES THE OPEN MEDIA UNIT™ SO EFFECTIVE?

•  Turns ads into intelligent content channels

•  Delivers content directly to users – not users to content

•  Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average*

•  Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation

•  Create an on going brand conversation by driving continued user engagement across paid, owned and earned media

•  Traffic creative once & optimize one or all instances on the fly. Add any web functionality – dynamically

•  Tested & approved by all major publishers – runs in standard MPU placement

•  No technical integration required – no file size limitations

•  Real-time metrics that matter – customized to your campaign KPIs/requirements

•  Transparency on Impressions vs. OPEN Media Unit Views

•  Re-messaging re-invented – deliver against Brand & Performance objectives simultaneously – from 1 creative

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* Benchmarked against DoubleClick, GDN and MediaMind: 300 x250 with video.

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PHILIPS / LIVABLE CITITES / PHASE 1 OBJECTIVE

Distribute and drive engagement in Philips Livable Cities content and whitepaper downloads

SOLUTION

A dynamic content channel distributed through paid and owned media,

delivering a content story across 3 months and up to the minute social responses to the campaign.

RESULTS

Average Interaction rate: 10% +

Average interaction time: 8 minutes +

FEATURES

3 dedicated content channels

Video, Photo and Whitepaper gallery & Interactive content

Download content

Twitter feeds

Full social media integration

Push from paid to owned media – engagement mechanics

Real-time tracking – by individual placement

Dynamic optimization – by individual placement NY Times: Avg interaction time 9 mins. Avg interaction rate : 11%

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PHILIPS / LIVABLE CITITES / PHASE 1

PRE ROLL PRIMARY HOME SCREEN MEDIA PLAYER / SOCIAL TOOL BAR MEDIA PLAYER / LONG DESCRIPTION

MAIN MENU / FILTER CONTENT SECONDARY HOME SCREEN MEDIA PLAYER / FILTER CONTENT MEDIA PLAYER / INTERACTIVE CONTENT

300 x 250 not to scale. Selected screens only

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PHILIPS / LIVABLE CITITES / PHASE 2 OBJECTIVE

Extend Philips Livable Cities campaign by integrating ‘Expert Views’ content.

SOLUTION

A dynamic content channel distributed through paid and owned media,

delivering a content story across 3 months and up to the minute social responses to the campaign.

RESULTS

Average Interaction rate: 8% +

Average interaction time: 3 minutes +

FEATURES

6 dedicated content channels

Video, Photo and Whitepaper gallery & Interactive content

Download content

Twitter feeds

Full social media integration

Push from paid to owned media – engagement mechanics

Real-time tracking – by individual placement

Dynamic optimization – by individual placement WSJ : Avg interaction time 4 mins. Avg interaction rate : 5%

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PHILIPS / LIVABLE CITITES / PHASE 2

PRIMARY HOME SCREEN MEDIA PLAYER / VIDEO MEDIA PLAYER / IMAGES MEDIA PLAYER / LONG DESCRIPTION

SECONDARY HOME SCREEN MAIN MENU / MEET THE EXPERTS MEDIA PLAYER / DOWNLOAD CONTENT MEDIA PLAYER / VIDEO CAROUSEL

300 x 250 not to scale. Selected screens only

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CASTROL / RONALDO AFP OBJECTIVE

Promote Ronaldo AFP in paid media and push to owned media for extended content engagement.

SOLUTION

A dynamic content channel distributed through paid and owned media,

delivering a content story across 4 months and up to the minute social responses to the campaign.

RESULTS

Average Interaction rate: 23 % +

Average interaction time: 1 minute +

FEATURES

Dynamic, targeted delivery of 15 videos across 8 European markets

Video and Photo gallery

TV schedule

Twitter feeds

Full social media integration

Push from paid to owned media – engagement mechanics

Real-time tracking – by individual placement

Dynamic optimization – by individual placement

Goal.com: Avg interaction time 40 secs. Avg interaction rate : 5%

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CASTROL / RONALDO AFP

PRE ROLL PAID MEDIA / HOMESCREEN MEDIA PLAYER / VIDEO MEDIA PLAYER / CHOOSE LANGUAGE

MEDIA PLAYER / VIDEO CAROUSEL OWNED MEDIA / HOMESCREEN MEDIA PLAYER / FILTER CONTENT MEDIA PLAYER / PUSH TO OWNED MEDIA

300 x 250 not to scale. Selected screens only

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OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY / MEDIA FIRST! Media partner content centralised on Miomni platform for intelligent, dynamic delivery to the open media unit.

1 creative – delivering 4 contextual - cross media partner content experiences - simultaneously

DEFAULT CONTENT: CNBC DEFAULT CONTENT: ECONOMIST DEFAULT CONTENT: EURONEWS DEFAULT CONTENT: GENERIC

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Media partner content displayed by default on respective media owner placements.

User content experience extended to all media partner content – across every media placement, enabling user access, for example, to CNBC, Euronews and Generic content within the Economist media owner placements etc.

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OPEN MEDIA UNIT™ / SHELL CORPORATE / ENERGY OBJECTIVE

Engage C-Suite and business leaders in Shell’s alternative energy

initiatives. Drive user downloads of media partner content & incentivize ongoing user engagement across paid & owned media placements.

SOLUTION

MEDIA FIRST! Independently managed & optimized dynamic content channels for each media owner – providing user access to all partner content – fulfilled via one creative unit.

RESULTS

Average Interaction rate: 6% +

Average interaction time: 2 minutes +

FEATURES

Intelligent content delivery & management – by media owner / placement

Video, Photo and Article gallery

Social feeds & full social media integration

Download content

Push from paid to owned media – engagement mechanics

Real-time tracking – by individual placement

Dynamic optimization – by individual placement

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SHELL CORPORATE / ENERGY

PRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN / GENERIC DEFAULT HOME SCREEN / CNBC

DEFAULT HOME SCREEN / EURONEWS DEFAULT HOME SCREEN / THE ECONOMIST MEDIA PLAYER / SOCIAL TO0LS MEDIA PLAYER / DOWNLOAD CONTENT

300 x 250 not to scale. Selected screens only

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CONTACT DETAILS

PAUL MARAVIGLIA

COMMERCIAL DIRECTOR

paul@thisisopen.com

M +44 7919 397 740

T +44 20 7025 1323

JOSHUA REX

MANAGING DIRECTOR

joshua@thisisopen.com

M +44 7879 486 672

T +44 20 7025 1321

OPEN MEDIA TECHNOLOGIES

57 POLAND STREET SOHO, LONDON

W1F 7NW

+44 20 7025 1320

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