Social Media for Arts Entrepreneurs at ASU
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Social Media for Arts Entrepreneurs
Sept 26, 2011#paveASU
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www.24UsableHours.com@devonvsmith
Who am I?
@threespot
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•how to use social platforms as an arts entrepreneur•how traditional arts orgs are using social media•innovations in social media in the arts
Discussion topics
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Millions of Unique Monthly UsersFacebook
Facebook-800
YouTube-500
Twitter-400
Flickr-75
Google+-25
4sq & Instagram
LinkedIn-100
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500 million log in dailySpend 25 minutes/day
1/2 of activity is mobileUpload 90 pieces of content/month
Like 7 pages/monthHave 130 friends each
“People want to express themselves using your content”
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1.Few friends? You won’t show up.2.Status updates without likes? You won’t show up. 3.Photos & Videos > Links > Text4.Even the Most Recent News feed has an algorithm 5.Stalking your friends won’t get you noticed 6.Having friends who stalk you will get you noticed 7.More to the algorithm than just this
Edgerank = how content gets into the newsfeed
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More Posts More Engagement
207 arts organizations, April 201177
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Consider your options
vs.
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0 User profile0 Stream0 Like Box0 Suggestions0 Like Button0 Ads
Facebook Insights
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Responder Demographics*Facebook sent 38% of traffic to the website
Facebook Advertising
30 day ad campaign, October 201012
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Social Plugins
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“A link economy & place to build professional reputation”14
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October 2010 Pew Internet & American Life 15
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207 arts organizations, April 2011
More Tweets More Engagement
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Twitter only
Linked Facebook
Linking Facebook to Twitter decreases engagement
487 arts organizations, June 201017
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Watch who the pros follow & list
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Hashtags
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Following multiple streams
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Look for spikes
Look for outliers
Look for engagement
Look for influencers
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Track click thru rates on Twitter
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Twitter’s own analytics service
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FundraisingSearchInfluenceCRMTrendsMobileConsumeResearchCommunicationsRich mediaAdvertisingRelationshipsGeo-locationLive streamingEvent managementDashboardInterest graph
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“Your persistent (social) identity across the web”25
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#sundance
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QR Codes
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Launch Pages
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Arts Startups
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What you should be reading
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10 Secrets of B
logging
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1. A strategic plan isn’t required
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2. Read more than you write, listen more than you measure
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3. Talking about social media aJracts aJenKon on social media plaLorms
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4. WriKng about topics outside your niche will drive traffic short term
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5. Your opinions aren’t enough*
*unless they are
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6. Link link link. It’s hard to predict exactly where your traffic will come from
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7. Link to people you want to meet
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8. SEO is no joke. Figure it out
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9. Steal ruthlessly but aJribute everything
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10. Learn to think in 140 characters
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Que
stio
ns?
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