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![Page 1: Internet & Mobile Empowerment for Entrepreneurs. toni matlock Creative Entrepreneur Artist Artist Arts advocate Arts advocate Filmmaker & App.](https://reader036.fdocuments.in/reader036/viewer/2022062308/56649d9f5503460f94a8a4a1/html5/thumbnails/1.jpg)
Internet & Mobile Empowerment for Entrepreneurs
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toni matlockCreative Entrepreneur
Artist
Arts advocate
Filmmaker & App designersalty snack studios
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Founder of Geek Puff!Empowering women and girls to know and apply technology for good.
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What’s the plan today?Internet Presence for the Entrepreneur.
Websites faster, cheaper and better.
Social Network basics.
Mobility.
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Key advantages of Internet tech
• DIY – Do it yourself.
• Reach a larger audience.
• Flexibility to adapt your message.
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#1 Challenge: Being Found
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What are other challenges?
Keeping people’s interest.
Getting people to come back.
Getting people to take action.
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Questions:How many of you already
have websites?
Notes: What do you have?What do you want?What can you improve?
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Successful Websites (Static)
What are the basics?
Does anyone see my website?
How do I get people to visit my website?
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Website BasicsA collection of pages, images or
videos or other digital assets hosted on one web server and accessible via the Internet.
Who, What, When and Where
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Successful Website Examples
US Aid Entrepreneurial
solutions to poverty.See “Results & Data” See “Where we work”
Products of Slavery
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How do you measure traffic?
Does anyone go to your website?
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Web Analytic ToolsMeasure, collect, analyze your Internet
data.
Google Analytics
Many paid and free versions. See Yahoo, Optimizely, Clicky, Mint, and more.
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How do you direct traffic to your website?
Search Engine Optimization
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(SEO)Search Engine OptimizationMaximizing the number of visitors to a Web
siteby ensuring that the site remains high on the
list of results returned by search engines.
Modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages.
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SEO = Content is KingSearch Engine Watch Current
information and strategies.
Online courses, SEO companies, etc.
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Partnerships helpCisco See Grameen, Inveneo, One Global Economy, and more.
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Video EngagementEngage audience immediately
Buyers who watch a product in a video are more likely to buy than viewing text and images alone.
Videos also drive SEO
See Soul PancakeYouTube channel embedded into site
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Successful Interactive Websites
The Users create the material that makes the site.KivaVeecusCambodia, Camaroon, India,
Guatemala ZidishaInteract with the entrepreneurs
Lend for Peace 2 Jews & 2 Palestinians
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Online Marketplaces: Virtual booths or storefronts from
separate merchants within the site
Etsy
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What is a Blog?Contraction of the term
“weblog.”
A website with pages and posts.
Reverse-chronological order.
Usually individual.
Allows interactions with visitors.
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Why Blog?Interest Every post is another
chance to get people to your website.
Updates keep fans current.
Dialogue.
Website alternative.
Seemicrofinance blog examples.
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Vlogging
Blogging with Video,
“Video Log.”WATCH Natalie Tran
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What Internet presence do I want?
What’s your budget?
What do you need?
Website or Blog?
What are the options?
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Website vs. (CMS) Content Management SystemWebsite: Collection of Pages built
with code.
CMS: On-line tools provided by web hosting companies for people to build and publish their website without learning the technical aspects of web page production.
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Types of Blog Hosts or CMSBlogger: Fast and Cheap.Wordpress: Easy and Affordable.Drupal, and others.
Pay attention to sites you like.Demo ‘themes’. Determine your comfort level.Built-in Analytics in all of them.
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Mini-Blog
More Creative & Networked
Super fast and cheap
See Grumpy Cat & Laughing Squid
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Internet Marketing Tools
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What is Social Media?
Users create the experience.
Use Social Media to Be Found & Interact with your ‘audience’
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Social Media OutletsFacebook
Social / PersonalPages and Analytics
Linked InProfessional
TwitterContent Driven
Tumblr all of the above + creative
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Customer Relationship Management (CRM)
systems
Sales Force
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How can Mobile Tech help Entrepreneurs?
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What is a Mobile Application?Software on a mobile device that will allow the device to perform specific tasks that are typically restricted to a desktop computer.
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Works like aDesktop Applicationsoftware
installed on a single computer (laptop or a desktop) and used to perform specific tasks
EX: Photoshop, GIMP & Word
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Short Message Service SMS Applications
(Texting)
Transmit short text messages to and from a mobile phone, fax machine or IP address.
Messages no longer than 160 alpha-numeric characters.
No images or graphics.
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Text Groups• SMS Platform• Group communication via
text message.• Text Message to teams,
groups, events, etc.
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SMS ApplicationsM-PesaMobile Money
Transfer Service
Tropo: Platform for
building SMS communication
MyANumberFamily-focused
Use a web developer to create your own
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QR Code ReadersRedLaser
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How do I go viral?Search Engine
Optimization.
Engaging Content.
Social Networking.
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Successful Viral CampaignIt Gets Better
Goes viral by Social networks, etc.
Celebrities join campaign.
Change.org Petition to SF Giants team
Giants Team makes a Video
Message reaches new audiences until it reaches the mainstream.
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