Welcome

SOCIAL MEDIA: Applications in FOODSERVICE & DIETARYCOMMUNICATE, COLLABORATE & COLLECT

INFORMATION

Thanks for inviting me!

HOW WE CAN BE INTERACTIVE TODAY…

Ask questions using chat

Respond to questions using chat

Participate in polls

Call in questions

Tweet #twebMB about this webinar

Contact @nadinekf for questions

OBJECTIVES

By the end of this webinar: Participants will understand the basic

principles of at least two social media platforms (Twitter and Facebook).

Participants will be able to list 3 ways foodservice could benefit from using social media.

Participants will be able to list 2 ways to use tablet computers ( such as the iPad) in foodservice.

LET’S POLL

Poll #1: Social Media Use

How many use or plan on using Facebook in the next year ?

How many use or plan to use Twitter in the next year ?

How many use Blogs? How many use YouTube?

2-WAY CONVERSATION

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.

LTC BENEFITS…

Marketing to your families - show them what you’ve got with pictures, menus, testimonials etc…

What stands out about your dietary service?

How can you communicate that using social media?

Use social media to get feedback on needs of the families you serve

BENEFITS…

Recruit staff- post job openings Post information on special

events, parties and themes Hold contests Solicit feedback Create campaigns Recruit volunteers Create a community to support

( & market ) your facility

POLL

  Poll # 2 How many of you have a social media

policy?

Link for online database of social media policies:

http://socialmediagovernance.com/policies.php#axzz1fqfC1is3

THE INTERNET TODAY

If your not using social media networks you are missing a captive audience

CHARACTERISTICS?

Portable Phones, iPad, Netbook,

Laptop Personalized Participatory (user

generated content) Immediate (text &

instant messaging)

MOBILE

83% of American adults have a cell phone

6 in 10 adults go online using a laptop or smart phone

Is the media in your organization formatted for mobile use?

• TEXT MESSAGING & picture taking continue to top the list of ways that Americans use their mobile phones

WEB 1.0 VS. WEB 2.0

WEB 2.0

User generated content offers a mechanism for readers to create

their own websites, blogs, message boards, videos, wikis, etc…

Encourage and offer a way to post feedback (rating)

Ease of generating, sharing, and tagging information

POPULAR SOCIAL MEDIA PLATFORMS

WHY IMPORTANT?

We all have a message and a target audience

Social networks provide an environment to reach your audience

Social media provides a platform for your message and allows others to rate and respond to it

Use social media to listen…

SOCIAL NETWORKS

Social Networks Facebook Twitter YouTube LinkedIn

Social Media Messages Posts Tweets Videos Images

POLL

Poll #3 How many of your facilities have a

facebook page?

WHAT IS FACEBOOK?

Who uses facebook?

How can you use facebook?

FACEBOOK - STATS

FACEBOOK >800 MILLION ACTIVE USERS

Facebook User

Hear about my Facebook presence

Visit my FB presence

Fan/Like my FB presence

Visit my website/Purchase products/services

Share with their friends

ENGAGEMENT

New product or service releases Promotions and discounts

New ways to use existing services Ask fans for innovative ideas

Visual story telling Show an interview ( using video) of an

employee in your facility preparing a great meal or event.

FACEBOOK FANS

Something remarkable Give them access to a unique experience Surprise fans with something unexpected

Eco friendly initiatives - feel good things How are you minimizing your

organizations footprint?

DMA SOLUTIONS

Marketing and Business Development for the Fresh Produce Industry DMA Fan Page

Fresh for Ellen Website YouTube Twitter Facebook

WHOLE FOODS

WF provides an excellent example of how to use social media Email newsletter

Promote products using recipes with excellent visuals

Provide customer ratings on recipes Provide account option for online shopping list,

recipe box Provide Podcasts and Blog (UGC) Facebook and Twitter

TWITTER

TWITTER REAL TIME COMMUNICATIONS

TWITTER

Twitter User

Hear about my Twitter presence

Visit my TW presence

Follow my Tweets

Visit my website/Purchase products

RT and #FF to friends

HOW DO RD’S USE SOCIAL MEDIA?

RD’s use social media applications such as Twitter, Facebook, YouTube and/or LinkedIn to post nutrition information, messages, questions, images and/or video.

HOSPITALS & SOCIAL MEDIA

Patient blogs Twitter Facebook YouTube LinkedIn Four Square

DO HOSPITALS USE SOCIAL NETWORKS?

US Hospitals that use Social Networking tools

Last Update October 09, 2011 * 1,229 Hospitals total

* 575 YouTube Channels* 1068 Facebook pages* 814 Twitter Accounts* 149 Blogs

The original one-page list is at: http://ebennett.org/hsnl/

TABLETS

“iPads and tablets are taking restaurants by storm and improving efficiencies.“

POLLS

Poll # 2 How many of you have a tablet

computer such as an iPad

Poll #3 How many of you use that tablet

computer in your facility?

TABLETS

✘ Tableside Control✘ Display wines lists

menus etc…✘ Customer orders

food on iPad✘ Customer pays at

the table scans credit card for automated payment

TABLETS

Drug interactions Diagnosis help Treatment plans Medical Alerts Transmission of patient data Sharing records Billing Family interaction with patients

TABLETS

✘ Wound care management

✘ Monitor vital signs✘ Patient tracking (RFID

scanning)✘ Accurate and faster

RX✘ Medication

Management

MARTIN BROTHERS GOES MOBILE!

Martin Brothers Adds Mobility to Menu Plan:

Roll out “Simply Menus” mobile program Take tableside orders from residents Tally total numbers of entrees for kitchen Kitchen staff takes numbers in Real Time &begins prep

MARTIN BROTHERS GOES MOBILE!

Martin Brothers Adds Mobility to Menu Plan:

Kitchen staff view recipes on iPad at cook stationNO More paper recipe books

Recipes have media integrated into them View a quick video on how to prepare or plate the recipe See a picture of what the recipe is supposed to look like

Educational videos to train your staff on cooking techniques are now easily accessible

??????

Questions?

THANKS 4 PARTICIPATING

How did we do? What did you learn? What‘s next? Your call to action –

GO FOR IT!

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