Social Media Fast Track Program

1300 137 [email protected]@TheWebCelebwww.kyliebartlett.com

HOW TOENSUREYOURSOCIALMEDIADOESN'TSUCK!SUCK!

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They have too many other important priorities on their 'to do' list to give social media the attention it needs, so it ends up getting put in the too hard basket. They now feel anxious and wonder whether they've left their run too late.

They don't have anyone within their team that knows enough about social media to take ownership and manage it effectively. They're worried about what to do if they receive negative feedback from the public or if their staff make inappropriate comments, that tarnishes their reputation.

They feel out-of-their depth and don't know if what they're being told by so called "Social Media Gurus" is even correct or relevant. They've purchased a heap of books and attended numerous presentations, but it still all seems very complicated and confusing to the layperson.

They feel confused, with no one (both staff and external gurus) being able to provide a clear cut answer on what the business will achieve from being on social media. They want a definitive answer to their all important question "what's my likely return-on-investment?”

They initially got all excited and set up a Facebook page, but then the enthusiasm dwindled and the motivation came to a grinding halt, when they realised very quickly that "build and they will come" only happens in the movie.

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KNOWLEDGE03

CLARITY04

MOTIVATION05

WE HAVE FOUND FROM WORKING WITHTHOUSANDS OF SMALL BUSINESSES, THERE ARE

FIVE COMMON CHALLENGESBUSINESS PEOPLE FACE IN THEIR ATTEMPT TO LAUNCHINTO SOCIAL MEDIA AND ACHIEVE A POSITIVE ROI:

SMALL BUSINESSES LACK:

1300 137 437 | [email protected] | www.kyliebartlett.com

WE SOLVE OURCLIENTS PROBLEMS BY:

GIVING THEM BACK THEIR PRECIOUS TIME TO DO WHAT THEY DO BEST, RUN THEIR BUSINESS.

PROJECT MANAGING THEIR ENTIRE SOCIAL MEDIA PLAN AND ACTIVITIES.

BEING THEIR TRUSTED SOCIAL MEDIA ADVISOR; SOMEONE THEY CAN TURN TO FOR ADVICE.

MAINTAINING THE MOTIVATION AND MOMENTUM ON THEIR BEHALF.

CUTTING OUT THE UNNECESSARY NOISE, MAKING THEIR SOCIAL MEDIA PLAN-OF-ATTACK: SIMPLE,SENSIBLE AND SUCCESSFUL.


FRIENDS WITH BENEFITS

WHO IS KYLIE BARTLETT?Businesses, large and small seeking to carve out their market share in the revolutionary age of social media have a powerful ally – Kylie Bartlett. The self-driven businesswoman, international public speaker and author thrives on demystifying social media for newbies.

Kylie is better known these days as the ‘Web Celeb’, teaching and supporting small businesses, start-ups and corporates on how to become ‘web famous’ in their industry by leveraging social media. Kylie has trained, coached and inspired more than 1,000 businesses globally on how to become socially savvy.

KylieKylie and her A Team of Ninjas (consultants, social media account managers, graphic designers, content marketers and web geeks) are here to manage the implementation of your social media strategy, without your business losing the 'personal touch' in it's communication.

If you're a 'D.I.Y. kind of person', Kylie has produced a series of practical, step-by-step resources and courses to help entrepreneurs and small businesses succeed with social media:

FACEBOOK BUSINESSBOOT CAMP a practical, step-by-step, e-learning course, to help you get “Facebook fit” and kicking winning goals in your business!

a roll-up-your sleeves, interactive live workshop, to help you master Facebook in your business.

FACEBOOK BUSINESSMASTER-CLASS

a cheeky, 5-step strategy for growing your business with Facebook.


TESTIMONIALS

Kylie has worked with us over the last 12 months to develop, implement and guide us through introducing a Social Media Strategy at the Chamber of Commerce. We have increased engagement with our members, shown we are progressive but at the same time funfun and approachable. Kylie has been great to work with and given us fabulous support, I would highly recommend Kylie to any organisation.

Over the last ten years I've worked with some of the worlds top rated speakers. Kylie Bartlett is one of the best. She's wonderful on stage, she's personable face to face, she's easy to work with and she's a lot of fun. Kylie has the rare blend of great content, engagingengaging delivery and a pleasure to do business with behind the scenes.

Kylie Bartlett is a truly extraordinary presenter. She has the wonderful ability to make complex ideas simple and within the reach of her audience. I am constantly impressed by her ability to achieve this across so many topics. I don't know a single organisation that wouldn'twouldn't benefit immensely from having Kylie Bartlett share her knowledge and expertise.

Kylie has the rare skill of being able to take something so complex as social media and turn it into a realistic and achievable step-by-step strategic plan for any small business. Her ability to think strategically and implement tactically, on behalf of her clients is secondsecond to none. Kylie is my "secret weapon" when it comes to succeeding with social media!

Di NelsonMembership Services ManagerGeelong Chamber of Commerce

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’’Andrew GriffithsAustralia's #1 Small BusinessAuthor

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Daniel PriestleyDirector Entrevo Training

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’’Sam ElamDirector Media Manoeuvres

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SOCIAL MEDIAFAST TRACKYOUR COMPLETE DONE-FOR-YOUSOCIAL MEDIA MANAGEMENTSOLUTION

LET US BE YOUR SOCIAL MEDIA PIT CREW!

Have you read a few books and even attended a couple of seminars on Facebook but you're still none the wiser on how to actually get started and successfully implement it into your business?

If you answered YES, then we give you complete permission to STOP learning and START delegating!

LookLook here's the deal, your role as business owner or manager, is to drive your business towards the finish line. Your role is not to be the mechanic and service your own vehicle. Why spend endless hours with your head under the bonnet, trying to master this machine, when we could do this for you….

We offer a complete, done-for-you Social Media Management Solution for the busy Entrepreneur and Small Business Owner who wants to integrate social media into their business but doesn't have the time, resources or knowledge to do it themselves.

As part of Social Media Fast Track you receive:

A preliminary Review and Assessment Session with Report, to help you get organised and prepared before you (re) launch into social mediaA comprehensive 12-month Strategic Plan that maps out, succinctly your own unique plan-of-attackSocial media implementation and management, freeing you up to do what you do best, run your business

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THE END RESULT IS SUCCESS

OUR RPM METHODOLOGY ISAS EASY AS 1-2-3

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You have your very own social media account manager keeping you

up-to-date and on track.

Your social media outcomes are successful and providing you with a positive return-on- investment.

You remain excited about social media

potential because your business is reaping the rewards.

You have access to an A Team of social media Ninjas who know their

stuff.

Peace of mindthat you're social that you're social media footprint is being managed and maintained effectively and efficiently.


YOUR BIGGEST ENEMY IS THE UNKNOWNAND ASSUMPTIONS - LTG CHRISTIANSON

STEP 1: SOCIAL MEDIA REVIEW AND ASSESSMENT SESSIONWe spend the time with you, reviewing and assessing your current business assets and activities against our 9-point checklist in preparation to (re) launch your business into social media. We literally pull up the bonnet of your business and run a complete health check on:

Your online footprint - website, social media accounts, search and SEO

Your brand collateral - branding, promotional material, advertising, CRM and database

Your business assets - people, time, resources, plans

If you're serious about commencing your social media the right way, then having a Social Media Review and Assessment Session with us is a must! Our Review and Assessment Session is an invaluable process Kylie has developed over the past 2 years, that will provide you with an accurate assessment of what collateral and assets you currently have in stock, that can be repurposed and leveraged on social media immediately and what needs to be developed before, during and after your social media (re) launch.

AtAt the end of the session, you will be provided with a copy of the assessment results that you can use, to get organised before (re) launching into social media.

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Conduct market research of your target market, competitors and industry influencers so you're talking and networking with the right people on social media.Work with you on setting realistic and achievable social media goals and targets so you do achieve a positive ROI.Develop a 12-month strategic road map to ensure you stay on track and on message.

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As part of the planning process, we:

BY FAILING TO PREPARE, YOU'REPREPARING TO FAIL - BENJAMIN FRANKLIN’’‘‘STEP 2: CREATING A SOCIAL MEDIA ROAD MAPSocial media should be viewed no different to any other important function, within your business. We see many businesses, large and small; approach social media from an ad-hoc, tactical basis with little or no thought out strategy and then they wonder why they fail with social media. Anyone can build a Facebook Business Page, that’s the easy part. But building a ‘responsive’ fan base thatthat become brand evangelists and loyal advocates, requires skill, knowledge and strategy.

As social media is so new and foreign to most businesses, it is near on impossible to create an ‘effective’ strategic plan if you ‘don’t know, what you don’t know’. As part of Step 2 we spend time training you on the foundations of social media so you can play an active role in creating your strategic road map with us.

Facebook competitions and advertising YouTube Blog writing Video creation

STEP 3: MANAGE

YOU CAN’T MANAGE WHAT YOUCAN’T MEASURE - LORD KELVIN’’‘‘


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Social Media Management Includes:

This is where the rubber meets the road….With all the crucial assessing and planning all in place, the only thing left to do now is to get started! Our Social Media Management Solution is designed to get your business succeeding on social media as quickly and as efficiently as possible.

Your own dedicated Social Media Account Manager who you will communicate and correspond with as requiredDaily posting of content (to all the social media channels you're on)Daily liking, sharing and engaging with industry influencers

We Can Also Manage For You:

Daily repurposing content (blogs) that is of interest to your social media communityDaily responding to fan comments, inquiries and messages24x7 support forum on FacebookMonthly reports outlining your resultsMonthly management meetings to discuss and review results


NOTES

1300 137 [email protected]@TheWebCelebwww.kyliebartlett.com

TRAINING AND EDUCATIONPLANNING AND IMPLEMENTATIONMANAGEMENT

NO MATTER WHAT STAGEYOU'RE AT WITH SOCIAL MEDIAWE CAN HELP YOU:

Social Media Fast Track Program

Documents

Transcript of Social Media Fast Track Program