Social Media Etiquette (organisational)
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Transcript of Social Media Etiquette (organisational)
Engagement: Social Media Etiquette (Organizational)
WHAT SOCIAL MEDIA IS
Collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, are among the different types of social media.
WHAT SOCIAL MEDIA IS NOT
It is not real life It is not social news (so news is not interchangeable with media) Technology alone Digital marketing Promotion Trending Followers/Friends/numbers (even though numbers are great)
TYPES OF SOCIAL MEDIA
Facebook Twitter LinkedIn Instagram Google+ Pinterest Youtube
WHAT ENGAGEMENT IS
WHAT IS ETIQUETTE
It is all about how you should conduct yourself while engaging across the social web.
It’s about using good common sense, being yourself and acting like you would if you were having these interactions face to face.
WHY SOCIAL MEDIA ETIQUETTE
Why do we need social media etiquette? How does my etiquette affect the web? Do I need to be conscious of my etiquettes to attract my
audience? How does etiquette affect sales and conversion?
PROS AND CONS OF SOCIAL MEDIA ETIQUETTE
PROS reduced marketing costs increased sales increased traffic to your website improved ranking on search engines greater customer engagement greater access to international markets opportunity for customer feedback opportunity to conduct market research about your customers improved networking opportunities with customers and other businesses.
CONS
Not having a clear marketing or social media strategy may result in reduced benefits for your business.
Additional resources may be needed to manage your online presence.
Social media is immediate and needs daily monitoring. If you don't actively manage your social media presence, you
may not see any real benefits. Risk of unwanted or inappropriate behaviour on your site,
including bullying and harassment. Greater exposure online has the potential to attract risks. Risks
can include negative feedback, information leaks or hacking
DOS OF SOCIAL MEDIA ETIQUETTES FOR ORGANISATIONS
Genuity Interest Professionalism Content Social media policy
DONTS OF SOCIAL MEDIA ETIQUETTES FOR ORGANISATIONS
Gossip Information Virus Misrepresentation Tarnish Grammar and Spelling
Quick Tips for Twitter, Facebook, Blogs and LinkedIn Etiquette
Share Automation Promotion Caps lock Reach out for resolution
Respect Photos Status updates Tagging Privacy
BLOGS AND FORUMS
Community Comments Promote tolerance Rules Pop ups
Connections Communication Time
REFERENCES
Ivy Wigmore, Definition of Social Media-http://whatis.techtarget.com/definition/social-media
Pros and Cons of Social Media Etiquettehttp://www.business.gov.au/business-topics/business-planning/social-media/Pages/pros-and-cons-of-social-media.aspx
Travis Balinas, Dos and Donts of Social Media Etiquette, http://www.outboundengine.com/blog/social-media-etiquette-for-business-25-dos-donts/