Tips for Social Media, Online Etiquette & Taking Time Out
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Transcript of Tips for Social Media, Online Etiquette & Taking Time Out
Social Media Training with Leigh-Chantelle
Source: toptensocialmedia.com
Saturday 18 March, 2017 Brisbane
What’s To Come
Best & Most Popular Channels to UseSocial Media Channel AuditMoving Forward with a Plan
Why Visuals are Important & How to Create Your Own Branded ContentIdeas for Shareable Content
Setting Goals & Committing to ThemFaceBook Analytics, Boosting & Advertising Options & Examples
Online Etiquette Top Tips For Taking Time Out
smartinsights.com
What Channel Should I Use?Facebook: 1.71 billion usersFlickr: 112 million usersGoogle+: 300 million usersInstagram: 400 million usersLinkedIn: 300 million usersPeriscope: 10 million usersPinterest: 100 million usersReddit: 36 million accountsSnapchat: 100 million usersTwitter: 320 million usersWhatsApp: 900 million usersYoutube: 1 billion+ users
Stats: brandwatch.com March 2016
Top Social Platforms in Australia
Penetration of the Australian Population
Approximately:
• 6 in 10 Australians use Facebook, almost 7 in 10 Australians
• 1 in 2 Australians use YouTube
• 1 in 5 Australians use Instagram
• 1 in 6 Australians use Snapchat
Key Points to Note:
• 65.8% of the total Australian population is an active monthly user on Facebook.
• 1 in 6 Australians are a Daily User on Snapchat.
• Over the year we have seen both Instagram and Snapchat grow their Australian user base considerably.
• Twitter has experienced stagnant user growth over the past 2 years and has a considerable churn rate of new users signing up but then never using the service.
Social Media Statistics Australia – January 2017 from socialmedianews.com.au
How?Commit to: Create - Schedule - Post & Interact
Create and share high-quality, relevant, and shareable content
Share online content that matters to you and to others in your arena
Provide value to your readers
Focus on relevant and up to date information
Share on a regular basis
Have something meaningful to say - know your topic & audience well
Think outside the square - have a unique focus or approach
Best Times to Post on FaceBook
Best Times to Post on Twitter
Be Pro-Active with EngagementAsk more questions, respond more often
Offer promotions to your followers or discount codes, giveaways, contests.
Shorter posts
Use + and @ to connect with others
Join communities and groups
See what’s trending and popular
Collect email addresses
Source: telerx.com
Value?
People now simply post and run with no interaction
Social media platforms overrun with content that doesn’t matter
Before posting something, ask yourself:Is it really beneficial to anyone? Will people get something out of it?Will people want to share?
Source: socialreviewgroup.com
WHERE ARE YOU AT?
Let’s Audit Your ChannelsWhere are your Social Media channels? List them eg FaceBook, Instagram, Twitter
Check your branding on EVERY channel - is it the same? Are you using the same logo?
Are your URLs/Links correct? Do they have your name in them? Is it the same?
Is your About/Bio/Description etc up to date? Do all links work?
What content are you sharing? Is it your own, branded content?
Are you getting interaction and engagement? What types eg likes, comments, shares
Are you responding to messages, questions, and comments?
How do you know if what you’re doing is working?
How much negative feedback are you receiving? How are you dealing with it?
Some Things to Focus onDo you still want to run Manage your Social Media accounts?
Do you want to Grow your Social Media accounts?
Draw up a list of the content you already have and the content you need to create
Work out a Schedule for yourself and other team members to rune.g. Renata: FaceBook and sharing local events, Andrew: Twitter and sharing vegan-related info, LC to
schedule group-related events, information, links to membership and shop etc (Mon, Wed, Fri)
Scheduling Posts e.g. HootSuite also FaceBook
Know how to find and read tools to measure Return On Investment (ROI) e.g. Google Analytics, Shares, Comments, Likes, +1s, re-tweets etc
Know the best times to post and the best types of posts to share especially for various platforms e.g. Instagram more visuals and less text
What do other similar brands/groups do that works? Can you learn anything from them?
Why People Follow Brands
Why People Unfollow Brands
Focus on Visuals
People learn more from VisualsVisual Content much more likely to get shared If you can show something, do this instead of tellingCreate ORIGINAL and BRANDED visual content - PicMonkey.com, Keynote, PowerPoint Watermark your images before you share them. Instagram, Pinterest especially - don’t forget Twitter and FaceBook
PhotoJoiner.net - Collages
BeHappy.Me - Quotes
Your Own Content
Create high-quality content that can’t be found elsewhere
Sharing this regularly – at least every couple of days
People will come to see your posts
Become an expert in your industry
People will trust you
People come to you for the things they can’t get anywhere else
They will share your content & bring more fans and followers to you
Source: creativeengland.co.uk
Share & Share Some More
Share Visuals, Events, Information, Feedback
Share your Social Media profiles on other SM channels
Link to all your channels on your website, email signature, mailing list
Encourage likes, +1s, re-tweets
Whatever you create online, remember to cross-promote your work everywhere online e.g. your blog/website, e-newsletters, forums, podcasts, social media websites, and videos
Ideas for Shareable ContentCreate Conversation - ask questions that will engage your fan base and encourage answers.
Educate and Inform - share podcasts, transcripts, eBooks, facts, lists/top 10, how to’s and reviews.
Share Visuals - upload photos, images, infographs, videos, eBooks and presentations.
Link to your website - share blogs, articles, online store, recipes etc from your own website.
Gauge Opinions - ask your fans for their opinions and feedback on upcoming, new or existing products or services.
Entertain - share podcasts, videos, presentations and music.
Be Inspirational: upload quotes, music and fascinating facts.
COMMITMENT & CONSISTENCY
Be ConsistentIf you are lazy, this is unfortunate as the culture asks a lot from individuals.
Updating regularly, allowing others access to your life, being online to answer questions, continuing on with developing your community, reaching out to others and more.
You need to have good time management skills and keep topics up to date.
Set expectations of when you or your team will be online and when you will respond.
Post regularly, not as often as possible.
Whenever you decide to post, remember to be consistent.
It’s better to post once a week than posting every day for three weeks and then not at all.
Set Your Goals & CommitHave clear goals with exactly what you want to achieve.
Know your audience and where they are online.
Be realistic with what you can commit to – and stick to it.
Combine your own website, email marketing and paid marketing with your Social Media postings.
Be persistent and be patient when building your online community.
It takes at least 6 months to develop an online position – but realistically it’s more like 1-2 years.
Some New Ideas
Do your OWN research Use Facts from reliable sourcesThink about how we can:❖ Learn More❖ Do Better❖ Become better examples of compassion in action
Be MindfulWhat language do you use when promoting veganism? Positive/Negative? Encouraging/Discouraging? Empathetic/Judgemental? Preaching/Teaching?
Do you use racist language when you talk about other countries and cultures? E.g. Japan and dolphins/whales, China and dog meat? The Middle East and live export
Do you use trigger words that might truly upset someone? Words such as slave, rape, concentration camps
Do you give unsolicited health advice/tell terminally ill or disabled people that they will be “cured” if they go vegan?
Do you think different types of bodies and people should be used to promote veganism?
Be MindfulThere’s no need to use and commodify a group of people to further the vegan/Animal Rights agenda
What more can we do to encourage long-term commitment to the vegan lifestyle?
How can we show the different types of vegans that exist?
How can we encourage others to support our movement - whether or not they are vegan?
How can we promote veganism in the most inclusive way
Planting Seeds
At best vegans are 1-2% of the population - this figure hasn’t changed for 20 years
Find out other people’s passions & motivations
What are you most passionate about? What are you best at communicating? Start here
See how you can plant the seeds of change
Our way is NOT the only way
Learn from other movements
LGBTQI movement is a great example of including and welcoming allies
Keep In Mind…Be careful what you share online because everything is a permanent reflection of you or your company/group that may never be erased.
If you have various people posting on behalf of your company, make sure that everyone knows the goals of the company.
Ensure that people know what to post as well as what not to post.
Always use the correct grammar, punctuation and spelling.
If you wouldn’t say it to someone’s face or mail it on a postcard, don’t say it online.
Consider how the content you share is positive or negative for your company.
Don’t abbreviate or use slang - just because you know what it means, doesn’t mean others will.
FaceBook News Feed
techcrunch.com
FaceBook News Feed - What You See
techcrunch.com
FaceBook Boost Post
FaceBook Boost Post
Vegans don’t ONLY care about non-human animals
Let’s ACT like it
Learn more about each other and the world around us
ALL systems of oppression need to be changed
FaceBook Boost Post
FaceBook Advertising
Vegans don’t ONLY care about non-human animals
Let’s ACT like it
Learn more about each other and the world around us
ALL systems of oppression need to be changed
FaceBook Advertising
FaceBook Advertising
FaceBook Advertising
FaceBook Advertising
FaceBook Advertising
FaceBook Advertising - Example
FaceBook Advertising - Example
FaceBook Advertising - Example
FaceBook Advertising - Example
FaceBook Insights -> Overview
FaceBook Insights -> Promotions
FaceBook Insights -> Likes
FaceBook Insights -> Reach
FaceBook Insights -> Posts
FaceBook Insights -> Posts & Engagement
FaceBook Insights -> Posts & Engagement
FaceBook Insights -> Posts & Engagement
FaceBook Insights -> People (Reached)
BE NICE - PARTICULARLY ONLINE
Online
Be Nice, Be Kind
You can still disagree with someone without using negative words, names, judgement
Remember - wrongly or rightly - that you maybe the ONLY vegan someone comes into contact with
What you do and how you do it reflects the whole movement - so ACT like it!
Online Etiquette
Online Etiquette simply means courtesy to others onlineIf you wouldn’t say or do something offline, don’t do it onlineOnline behaviour shouldn’t just be an afterthoughtIf you type something, you had better mean itWords are powerful. Just as they have the power to motivate and inspire, they also have the ability to hurt and harm othersIf you think something you have written will embarrass someone, get them into trouble, compromise their privacy, or stir up drama, keep it to yourself. Better yet, delete it.
Top 10 Tips for Online Etiquette
TIPS FOR A BALANCED LIFE
WRAPPING UP
Things We’ve Covered TodayThe Best & Most Popular Channels to UseHow to do a Social Media Channel AuditThings to Focus on - Starting from NOW
Why Visuals are Important How to Create Your Own Branded Content
Ideas for Shareable Content How to Set Goals see them Through
Understand FaceBook Analytics, Boosting & AdvertisingOnline Etiquette Tips
Top Tips For Taking Time Out
Get InvolvedKeep up to date with what’s happening in your movement by attending meetings and getting involved the best way you can. Support other groups and events. Attend everything you can, even if you don’t agree with the group, people or the topics. Keep an open mind to learn more.If you’re starting out, meet as many people as you can and then be selective with who you want to hang around with. Take some time out for yourself, completely removed from your activism.
Remember to…
Do your own research Investigate and Read moreBe genuine and honest with everything you doHelp build our vegan communityKeep your mind on your goals & stay focused Believe that you are part of the change that this world needsFocus on finding out what connects us to each other - not on the things we disagree onLead by example, and be consistentBe the best version of yourself
Remember To…
Promote the positiveFocus on EncouragementFocus on Education & Planting SeedsInspire others Always remember Kindness. Always remember CompassionShow how easy it is to be veganBe the best vegan you can be - starting now
Connect with Viva la Vegan!
Connect with Me
@LeighChantelle on FaceBook, Google+, Instagram, Pinterest, Twitter