Social Media Essentials
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Transcript of Social Media Essentials
Kristy Kroll, Cofounder, Graduate Media
About Me:
About Graduate Media:
Former AdWords trainer & tax accountant (180)Graduate: Baylor University / Walsh CollegePassion for SMBs and finding the right marketing mix
Online Marketing & Web Design for SMBsTraining Focus – Know your marketingGrow your marketing as your business grows
Agendao Introduction
o What is Social Media?o What are the Different
Platforms?o Why Should I Use It?o How to Make Money on Socialo The Essentials
o Getting Startedo Business Objectiveso Your Customerso Platform Choice
o What Should I Write About?o Contento Engagement
o Wrap-up & Questions
Introduction
What is Social Media?
forms of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages, etc.1
*Community sharing sitesBuilding & strengthening
relationshipsLearningEntertainment
Social Media
1 http://www.merriam-webster.com/dictionary/social%20media
What Are the Different Platforms?
What Are the Different Platforms?
Facebook“Connect with friends and theworld around you on Facebook.”1
Top Demo: Everyone
1 http
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Instagram“…a community of more than 500 million who capture and share the world's moments…”2
Top Demo: Women, 18-49
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2 http
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What Are the Different Platforms?
Google+“Follow amazing stuff created by passionate people.”1
Top Demo: Male2
Interests: TechnicalYouTube“…discover, watch and share originally-created videos.”3
Top Demo: Male & Female 25-344
1 https://plus.google.com/ 3
https://www.youtube.com/yt/about/
2 http://www.statisticbrain.com/google-plus-demographics-statistics/ 4
https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers/
What Are the Different Platforms?
Twitter“…create and share ideas and information instantly…”1
Top Demo: Male & Female 18-49 2
Vine“Explore a world of beautiful, looping videos.”5
Top Demo: Male & Female 18-346
Periscope“Explore the world through someone else's eyes.”3
Top Demo: Male 16-344
1 https://about.twitter.com/company 3 https://www.periscope.tv/ 4 http://www.globalwebindex.net/
2 http://www.pewinternet.org/
5 http://www.globalwebindex.net/
6 http://www.businessinsider.com/
What Are the Different Platforms?
Pinterest“…the world's catalog of ideas.”1
Top Demo: Female 18-49 2
SnapChat“…make conversation more spontaneous, visual and fun.”3
Top Demo: Male & Female 18-24 4
LinkedIn“The world's largest
professional network:400 million strong.”5
Top Demo: Male & Female 30-49 61 https://www.pinterest.com/ 3 https://support.snapchat.com/2 http://
www.pewinternet.org/5 https://www.linkedin.com/ 6 http://
www.pewinternet.org/4 http://
www.businessinsider.com/
What Are the Different Platforms?
Yelp“To connect people with great
local businesses.”5
FourSquare“…discover new places, with
recommendations from a community...”2
1 https://www.yelp.com/about2 https://foursquare.com/about
Increased Marketing ReachHigh User Engagement
“Free” AdvertisingStrengthen Existing Customer
Relationships
Why Should I Use It?
Not a Sales Tool (Yes, it can be – not direct)
Not Sure What to Post(We’ll discuss it)
No Time(Start small – 1 or 2 networks)
Won’t Work for My Business/Industry(It works for everyone, but might need
to be a bit more creative)
Benefits of Social Media
Why You Might Not Use It
How to Make Money with Social MediaAwareness
Consideration
Purchase
Retention
*It’s part of the process
How people use social media
What youwant
The Social Media Essentials
SocialMedia
PlatformAudience MessageBusinessObjectives
Getting Started
Business Objectiveso Setting SMART Goals
o Know what you want from social media before you starto Be conservative o Allocate resources to management
o Timeo Money
o Set up tracking
S.M.A.R.T.
Your Customerso Most important part of this presentation – and your marketingo Know who they are
o Demographicso Characteristics
o What do they like?o Can’t spend enough time here – become their best friendso The more you know, the better you’re able to solve their
problems with your product/service
Platform Choiceo What to consider when choosing your platforms:
Your Time & ResourcesCustomer Match to
PlatformPlatform’s Capabilities
Start with 1-2 platforms and add 1/month as you’re comfortable- Do not overcommit and then ignore a platform – no results
What ShouldI Write About?
Contento Content = Blog posts, articles & more
o Draft and then share on social mediao Consider your customers & platformo Create content for each step of the marketing funnelo Tips
o Keep it relevant & interestingo Stay on brando Have a strategyo Use a calendar & a scheduler
Blog Post
Engagemento Engagement = Short-form, quick posts to engage userso Making & strengthening connectionso Think of your customers – what do they like?
o Polls, Q&A, FAQso Tips
o Keep it entertaining and engagingo Look for trending topics to add to the conversationo Be creativeo Reply quickly
@ graduate_mediaThanks for attending this training! Stay in touch! #training #social
Wrap-up
Questions?
Want to Learn More?Our comprehensive guide to DIY social media for business
What you’ll get:o Getting Started Guide – Everything you
need to know for business on socialo Tips, Tricks, & Advanced Topics
o Grow your followers, endless contentideas & more
o Social Reference Guide – Popular Platformso Templates – Planning, Calendar, etc.o Social Setup Checklisto 8-Step Quick Start Guideo Troubleshooter – Answers for
Common Issues
69.99$34.99
Extra 10% for attending
with promo code:essentials
IntroPrice
graduatemediaservices.com/toolkit
Pre-Order the Social Media ToolkitReleases 09/01/16
Can I get a copy of these slides?
Of course! You’ll find them on SlideShare
Or, follow us on social for the link
Want to Learn More?Resources:https://blog.hootsuite.com/http://blog.hubspot.com/marketing/social-media-marketing-resources#sm.00018wttm4zsndz0vnc1tetebfgsyContact us to help with your social accounts or web design:
Graduatemediaservices.com
facebook.com/GraduateMedia/
linkedin.com/company/graduate-media
instagram.com/graduate_media
twitter.com/graduate_media
