Blogging & Social Media Essentials
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Blogging & Social Media Essentials
Jennifer JanssenOnline Advocacy & OutreachNational Wildlife Federation
Healing Our Waters – Great Lakes Restoration
2012 Conference
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My Background
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Your Background
• Why are you here?• Do you blog, or do you want to blog?• Are you on Facebook & Twitter?
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Why Blog
• Great search engine rankings• Journalists use blogs to source stories• Makes your org “real” & relevant
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Why use Facebook.
• Your friends, family, supporters, media, decision-makers staff and donors are there.
• Social media users engage deeply.
250 “Likes”55 Tweets
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What Content Lives Where
Formal
Informal Right Now
3 Years from Now
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When to Write a Blog Post
• Today: Conference-inspired opinion piece • Reaction to relevant & timely news• Updates or overview of policy issue• Stories from events
• What else?
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When & How to Use Facebook• 3+ times per week• Comment on & share content
– Your own content: blogs, news stories, features, reports, opinions, reactions
– Share friend’s posts: allies, journalists, decision-makers, funders, supporters.
• Post strong images
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How to Write a Blog Post
• Catchy & concise – Write for audience– 700 words maximum– Active voice– Your voice
• Write for the web– Clear headlines – Subheadings– Text blocks < 5 lines– Compelling photos
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When & How to Use Twitter• At least once a day• To share facts from blogs & news• When other people are (right now)
– Hashtag: #healthylakes
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Hootsuite
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Outline Your Blog Post
• Think:– Who are you talking to?– What do you want them to do?
• Write:– Your headline, lede text and action
• Social media– Facebook post (post image)– Bit.ly (share shortened link)– Tweet (fact with hashtag & link)
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Go!
• Will you post this blog?
• Obstacles?