Social Media Elevation
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Transcript of Social Media Elevation
SOCIAL MEDIA ELEVATIONInnovation, Implementation and Measurement
HayenCompany.comSITA 10/7/09
Popular Channels
Loss of status
Noted in a survey for SITA
BLOG
The Conversation Prism
Multiple Engagement Options
Social Media Recipe For SuccessMix The Right Ingredients Your Winning Combination!Spice -up your current recipe: Something for everyone to
enjoy:
**To view how the different social networks have progressed over the last year, view the Social Media Analysis Report HERE.
Manage Your NetworksRetaggr: Ping.fm and
FriendFeed: Online profile and portfolio of
your accounts. All-in-one: Connect all accounts
and they’ll stream content and auto-post your info.Retaggr
FriendFeed
FriendFeed
Ping.fm
Enhance Your StatusFacebook, YouTube, Twitter, Digg, LinkedIn, etc: Blog and Website:
FACEBOOK: Status updates and follow back if right fit Route fans, friends, viewers to your website using tiny
URL’s such as bit.ly or ow.ly Share press and interact YOUTUBE: Share videos and post on landing page. Follow others
who share interests.TWITTER: Use Hootsuite to manage account(s) and to setup
auto-tweeting of your blog posts.LINKEDIN: Create Group to allow for sharing of info and ask
questions. ALWAYS LISTEN FIRST, then RESPOND. Add Connections that have right fit.DIGG: Digg your press releases and blog posts and do the
same when you find information you feel is important.
BLOG: Have a blog within website or build in using
WordPress (backend analytics). Blogger is an option (use GetClicky for analytics).
Add Tweetmeme, Facebook Share, Digg This, etc for one-click quick sharing your content.
Consistently post (3 posts minimum a week). Encourage comments by asking questions and
respond by the end of the day. Share your posts using other social media tools
(AddThis, ShareThis – both offer analytics and measurement)
WEBSITE: Direct online traffic to a landing page. Share videos using social media tools Have online forums (chat) to offer instant
contact. Show off your social media profiles with
icons/buttons on landing page.
Measure Your Success
Facebook, YouTube, LinkedIn, Twitter, Digg, etc. Blog and Website:
SOCIAL STATE: Social Mentions Facebook Friends, Fans, Group
Members Twitter Followers Digg Subscribers LinkedIn Connections Link Click-throughs Retweets YouTube Subscribers, Views,
Comments
SITE STATE: Google Analytics Blog Comments Website Views, Hits
Record your search/social/site status before you implement your social media plan in order to measure effectiveness. Make changes? Continue? Do more?
LARGE SCALE MEASUREMENT
GOOGLE PRODUCTS: •Analytics•Website Optimizer•Adwords•Insights•Ad Planner
HUBSPOT PRODUCTS:•Website Grader•Blog Grader•Facebook Grader (Profile & Fan Page)•Press Release Grader
Google Analytics
Google Website Optimizer
Google AdWords
Google Insights
Google Ad Planner
Search Engine Optimization (SEO)The BEST formula is one in which Social Media is married to SEO.
SEO provides long-term security in search results. Links and Recs provide primarily the most benefit.
Add Social Media (almost immediate SE benefits) and the mark is made!
Image courtesy of Hubspot: Traffic Drawing Keywords
SEO + SMO = RECIPE FOR SUCCESS
Elza HayenPrincipal, Hayen Company803.386.8646
www.hayencompany.com@EHayen (on Twitter)http://hayencompany.blogspot.com
