Social Media Dallas Showcase Presentation

giovanni gallucciDigital Brand Producer & Artist RelationsInstagram: @TopoChicoUSAhttp://TopoChico.com

Business Problem

• Convey a lifestyle, not simply sell water.• No conspicuous selling/marketing.• Create demand out of scarcity.• Build a rabid, highly-engaged fan-base.• Use fan-created content to help drive branding.• Collect email addresses.• Be a brand that artists find value in being associated with.

@giovanni | 469.682.6978 | gallucci.net | [email protected]

Solution the Campaign Proposed


Strategy Planned/Implemented

• Let fans see the product, but keep it just out of reach (aspirational marketing).• One social network at a time.• One industry at a time.• Brand ambassador program.• Contests/Giveaways/Rewards.


Results


Key Learnings & Takeaways

• Instagram is the new Facebook.• Post like a fan, not a marketer.• Photos and video are hot on any platform: visual content drives traffic.• Viral marketing is alive and well on Instagram - Include your fans and their content.• Staying just out of reach of the consumer creates high demand.• Online marketing is most effective when you spend time offline and in the field.• You CAN measure engagement on Instagram.


Next Steps


Social Media Dallas Showcase Presentation

Social Media

Transcript of Social Media Dallas Showcase Presentation