Social Media and

Content MarketingPresented June 26, 2015

The best marketing doesn’t feel like marketing.

- Tom Fishburne, Founder and CEO Marketoon Studios

Content Marketing

Content Marketing: A technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Content MarketingTraditional Marketing

Advertising (Print & Video)

Print Collateral

Website / SEO

Sales App

Trade Show

How-To Videos

Infographics

Blog Posts

Webinars / SlideShares

Social Media

Content marketing complements traditional marketing.

Content marketing complements SEO.

Content marketing builds…

Trust.

CREATING THE CONTENT

Concentrek Group creates and publishes original content to share via

social platforms.

FOR EXAMPLE:

Subject: “Best Way to Chop

an Onion”

Blog Post

Infographic

Video

Subject: “How to Change Windshield Wiper

Blades”

Blog Post

Infographic

Video

Subject: “Size of Images on

Twitter”

Blog Post

Infographic

SlideShare

Content marketing is the engine that fuels a brand’s online presence. The goal of content marketing is

provide consumers with content that is educational and informative, positioning the brand as an industry

thought leader. Once this content is produced, social media provides a platform to share this

relevant content with others.

SOCIAL MEDIA PLATFORMS

Concentrek Group, a creative agency.

Thank you.