Working with Local Communities in Indonesia Community consultation and engagement strategy May 2010.
Social media, communities and traveler in indonesia
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Transcript of Social media, communities and traveler in indonesia
SELAMAT DATANG DI INDONESIA�SELAMAT SORE�
COMMUNITY MANAGER FOR WEGO/HIQ INDONESIA.�A FLASHPACKER AND DIVER AS WELL.�
AND AN ACTIVE TWITTER USER.�
SOCIAL MEDIA, COMMUNITY �A N D T R A V E L E R I N �
INDONESIA�@madalkatiri�
FIRST PART�OVERVIEW�
237,556,363
45,000,000
40,829,720
210,391,300
17%
19%
89%
43% 57%
MORE THAN�
HALF�OF INDONESIA’S INTERNET USERS ARE YOUNGER THAN�
20 YEARS OLD �
PERCENTAGE OF INDONESIAN INTERNET USAGE �COMING FROM MOBILE DEVICES:�
61% �
89%�OF INDONESIAN INTERNET USERS VISIT SOCIAL MEDIA SITES �
15,300,000�JANUARY 2010 �
31,700,000�DECEMBER 2010 �
40,800,000�DECEMBER 2011 �
INDONESIAN FACEBOOK NETIZENS:�
TWEETS PER DAY IN INDONESIA:��
1,293,131 ��
COMING FROM 5,600,000 ACCOUNTS�
87%�OF INDONESIAN TWEETS COME FROM MOBILE DEVICES�
FOURSQUARE CHECK-INS IN 2010:��
381,576,305 �
136,000�MALAYSIA�
152,000�THAILAND �
312,000�INDONESIA�
FOURSQUARE USER IN SOUTH-EAST ASIA�(APRIL 2011): �
48,000�SINGAPORE �
64,000�PHILIPINES�
90%�OF INDONESIAN NETIZENS USE PHOTO-SHARING SITES �
INSTAGRAM GROWTH 200%/MONTH IN INDONESIA.�NEW COMMUNITY:�
�#IPHONESIA�
(iDEVICES PHOTOGRAPHER INDONESIA).�
IN 2011, THERE WAS:��
1,900,000 ��
PHOTOS USING HASHTAG #IPHONESIA.�
SECOND PART�ONLY IN INDONESIA�
INDONESIAN SAVES LIFES USING TWITTER �
MERAPI ERUPTED IN NOV 2010.�JOGJA COVERED BY VULCANIC ASH.�
205 PERSONS DIE. 283,000 HAD TO LEFT THEIR HOME.�
@JALINMERAPI IS AN INFORMATION CENTER ABOUT MERAPI�ERUPTION FOR VOLUNTEER, RESCUE TEAM AND PEOPLE �
THE FIRST THING WE DO WHEN ARRIVED �AT OUR LOCATION WAS TWEETING.�
#URGENT. LOCATION: CANGKRINGAN. NUMBER OF PEOPLE: 249. BABIES: 19. DEAD BODY FOUND: 9. THING NEEDED: MASKER, BLANKET, MEDICINE, FOOD FOR BABIES. CONTACT: 081343000202.� Cc: @JALINMERAPI�
@BLOOD4LIFEID IS A BLOOD DONORS INFORMATION CENTER.�
#URGENT. #JAKARTA. BLOOD TYPE AB (+) FOR BAPAK KEMAN RASJID (HEART SURGERY) AT KRAMAT SENEN HOSPITAL. CONTACT: IMAM 085694544820.� Cc: @BLOOD4LIFEID �
INDONESIAN BECOMES RICH USING TWITTER �
US$ 100/TWEET
US$ 200/TWEET
US$ 400/TWEET
LAST WEEK NEWS: AN INDONESIAN POLITICIAN BOUGHT�AN TWITTER ACCOUNT (WITH 300K FOLLOWERS) �
FOR US$ 30,000.�
INDONESIAN GETS INSTANT FAME USING YOUTUBE �EVEN IT’S FOR SOMETHING SILLY.�
HIS RATE: US$ 6,000/SHOW�
THIRD PART�SOCIAL MEDIA & TRAVELER�
SOCIAL MEDIA IS CHANGING THE WAY WE TRAVEL.�
PICK DESTINATION – PLAN – ON TRIP – AFTER TRIP �
PICK DESTINATIONS�
PLAN THE TRIP �WE READ ARTICLES ON BLOGS�WE ASK ON TRAVELER FORUMS�WE ASK OUR FOLLOWERS ON TWITTER �WE SEARCH #HASHTAG ON TWITTER �
ON THE TRIP ��WE DON’T STOP TWEETING WHILE TRAVELING.�IN FACT, WE DO IT MORE OFTEN.�
ON THE TRIP ��WE TAKE LOTS OF PHOTOS USING OUR MOBILE PHONE.�AND THEN TWEET IT.�
ON THE TRIP ��WE’RE GETTING HELP FROM TWITTER. �
AFTER THE TRIP ��WE BLOG OUR STORY. WE POST PHOTOS TO FACEBOOK. WE UPLOAD TRAVEL VIDEO TO YOUTUBE/VIMEO. �
AFTER THE TRIP ��WE BLOG OUR STORY. WE POST PHOTOS TO FACEBOOK. WE UPLOAD TRAVEL VIDEO TO YOUTUBE/VIMEO. �
AFTER THE TRIP ��WE BLOG OUR STORY. WE POST PHOTOS TO FACEBOOK.�WE UPLOAD TRAVEL VIDEO TO YOUTUBE/VIMEO.�
PENUTUP �CLOSING STATEMENTS�
#1: INDONESIAN ISN’T USING SOCIAL MEDIA�JUST FOR FUN.�
#2: WEGO & HIQ INDONESIA SOCIAL MEDIA ARE IN�THE BEST HANDS.�
#3: PLEASE DO NOT FIRE ME IF I SAID SOMETHING �WRONG DURING THIS PRESENTATION L �
THANK YOU!�TERIMA KASIH!�